Improve the status of mold industry must strengthen brand building

With the transfer of mold industry from the world to our country, we not only expand the production capacity of China's mold industry, but also increase the overall level of China's mold industry, improve the popularity of China's mold industry, and increase the international market share of China's products. However, due to the fact that China's mold industry is in the process of development, it neglects issues such as industrial structure and production capacity. China's mold industry has been stuck in a stagnant position.

In recent years, it is the prime time for the rapid development of China's mold industry. With the continuous expansion of the domestic mold industry, the global mold industry center has also been transferred to the country. However, China has not established a leading enterprise with industry influence, and its brand advantage is not strong. Therefore, if we want to improve the status of China's mold industry center, we must further strengthen the brand building management.

Up to now, the overall marketing level of China's mold making enterprises is still in the initial stage of the world, there is no brand building, no technological innovation capability, let alone control over the industrial chain. Mainly reflected in the single sales channels, the supply of raw materials is constrained, the awareness of resource integration is not strong, product quality management, on-site production management has no effective methods and measures can not achieve effective control.

The mold enterprises in Germany, the United States, Japan, and other countries are aiming at quality, reasonable interests, customer service, and establishment of corporate reputation. They organize and educate employees and manage companies. Each mold project is planned and controlled by its production process. Management unit to control and ensure the quality and performance of each pair of molds. These factors have caused a large gap between the domestic industry and these developed countries.

The low-end manufacturing industry cannot support the future. The main design and R&D is the important way out for future industry development. It will promote the construction of the mold technology innovation center, create a transformation and upgrade platform for the traditional mold industry, develop high-precision mold products, and accelerate the industry. The cultivation speed of leading enterprises has established a national brand that has global influence, and has made China's mold manufacturing industry bigger and stronger.