Honey bottle packaging practicality and humanity improvement

At present, domestic consumption of honey has reached 500,000 tons, but up to 30 tons are basically sold in scattered forms. This reflects the current non-standard honey market, on the other hand reflects the huge spending power of China's honey market. With the honey health care function gradually become familiar with the public. The honey market capacity will usher in rapid development. It is a great confidence for honey companies and honey bottle packaging companies.

However, there are many problems in the honey market. These problems are also reflected in the packaging of honey bottles.

First of all, the honey bottle market is not fully integrated into the fast-moving consumer goods industry. The amount of honey sold through normal channels such as supermarkets and shops is not so much, and more is directly retailed through bulk or honey farms. This makes the demand for honey bottle packaging single orders small, not scale, which is deadly for honey bottle manufacturers, only the honey market, into the channels of regular FMCG products, this status quo can change. Honey bottle companies can also be more quickly scaled.

Secondly, the current promotion of honey is too focused on function and ignores the important role of honey bottle packaging. In fact, the acceptance of good health effects of honey has been very high, resulting in a poor honey sales performance is still a factor of honey bottle packaging, one aspect is the form of honey bottle packaging, for the consumer groups after 80,90 Need more personalized, exquisite types of packaging presented.

As a health food, the efficacy of honey is being recognized and accepted by more and more consumers. The market for honey products will continue to grow. This is the consensus of the industry. However, the honey bottle packaging has not changed much. The glass jar honey bottle and the PET plastic honey bottle have become the two most fixed packaging forms.

In fact, honey products appear in the market. In this competitive market, it is not only the competition between honey products, but also the competition between honey products and other products with the same efficacy. If honey bottles do not attract consumers on the shelves, they will be at a disadvantage in this competition, which will affect the overall sales of the honey market.

For honey bottle packaging, on the one hand, it is necessary to strengthen improvement in terms of practicality and humanity. For people to use honey bottles that are more convenient to use, it is necessary to solve the primary problem. This cannot be accomplished overnight, and it needs continuous improvement. On the other hand, the beauty of honey bottles is another area that needs improvement.