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According to the complaint data released by the China Automobile Industry Association and the General Administration of Quality Supervision, Inspection and Quarantine in the first half of the year, the ownership awareness of the owners of cars is increasing in the purchase and use of domestic cars. This also reflects the more consumer demand for the humanized design of automotive products. The higher is. As the “details determine the success or failureâ€, in the future, only the “comprehension†of consumers in the commercial vehicle market will ensure excellent product performance and grasp every design detail before they can gain market recognition and truly win the final victory.
Excellent performance requires multiple configurations
With the development of the times, there are more and more applications for commercial vehicles, and it is difficult to directly define the scope of use. This requires manufacturers to design a variety of configuration options under the premise of ensuring excellent product performance to meet consumer demand for commercial vehicle products.
Take Ford Transcend as an example, its products have always been well-known by consumers for their superior performance in terms of space, quality, energy efficiency, and so on. And its classic Transit is due to "ultra-low fuel consumption of 7.0L/100km", "high-pressure common-rail engine developed by 85KW Delphi", "top 10 international standard safety design" and "111.5 cubic meters of internal super-large loading space". And trusted by consumers.
The classic Transit has the outstanding performance, so it deserved to be rated as a good car! But Ford Transit does not stop there. On the basis of ensuring excellent product quality, Ford Transit also provides consumers with a wide range of wheelbase configurations and seat layout designs to meet the various needs of consumers in the fields of passenger transportation, commuting, and logistics.
Space is suitable for driving convenience
At present, the logistics industry has grown rapidly, but consumers' perceptions of their purchasing needs are not very mature. As a result, when consumers purchase light passengers, they are easily trapped in the misunderstanding that "only consider the practicality of commercial vehicles and neglect cockpit design." Affected by consumers, some manufacturers in the commercial vehicle industry have also experienced “similar situations†such as “middle instrument panel designâ€, “outside of the steering column, and traversing the clutch and brake plate†and “interior functional switchâ€. "Difficult to operate" and other cockpit designs are unreasonable.
As everyone knows, light passengers have the characteristics of long driving time and long distance in general daily use. In this use case, the driver is prone to driver fatigue. Therefore, creating a human and comfortable cockpit is particularly important! This should also be the focus of the company's R & D, rather than being ignored. Ford Transit has previously designed products based on China's commercial vehicle market environment with nearly 50 years of experience in global commercial vehicle manufacturing. In terms of dashboards, the “Classic Left Dashboard Design†adopted by domestic self-drive school students has been adopted to ensure that the important traffic readings on the dashboard are clear at a glance. In addition, the ergonomic seats provided by American Lear, the Lincoln car seat supplier, are also provided with lumbar support while providing good wraps, which effectively relieves long-term driving fatigue.
This focus on the "details" approach is not only a reflection of the Ford Transit commercial vehicle market experience and strong R & D capabilities. It is also the embodiment of Ford Transit's focus on consumers and designing and manufacturing products from the perspective of consumers.
Compared with the domestic passenger vehicle market, the level of consumer experience, especially detail design, of products in the commercial vehicle market is still uneven. As the leading brand of domestic European light passengers, Ford Transit has been designed in a forward-looking manner, starting from the details and making a lot of hard work in product quality and product details.
In the past July, the overall sales volume of the light passenger vehicle market decreased. Compared with the unfavorable sales environment such as Nanjing Iveco and SAIC Datong, Ford Transit remained in a contrarian situation with an increase of 36% from the previous period and an increase of 11% from the same period of last year. This is the evidence that the market has made "Fortune" for Ford Transcend. With the further development and improvement of the domestic commercial vehicle market, it is believed that the European light passengers led by Ford Transit will bring better commercial vehicle experience to consumers.