Trademarks of fasteners for 4 million yuan** Brand benefits are awesome

Abstract: On August 29, in Hengxi Town, Yinzhou District, Ningbo, Ningbo Nanluojiantong Fastener Co., Ltd. signed a trademark loan agreement with Yinzhou Bank under its “JT” trademark and obtained a total amount of 39.62 million yuan of loan financing. According to reports, this is the first trademark pledge loan handled by Yinzhou District.

Ningbo Nanluo Jiantong Fastener Co., Ltd. is a production joint-stock enterprise specializing in manufacturing various kinds of fasteners in Hengxi Town. Its main customers are mostly domestic large and medium-sized enterprises. The company's “JT” trademark is currently a well-known trademark in Ningbo City. . “We used asset mortgage as the main financing method before. Now with this trademark alone, we have loaned so much money and solved the financing problem with ease!” Sun Haoer, general manager of the company, opened his arms.

Since 2009, Zhejiang Province has introduced measures to encourage enterprises to use their own trademarks to pledge financing loans to banks. However, due to various reasons, trademark pledge loans have not made much progress in Ningbo. In February of this year, Luzhou Commerce and Industry Branch issued a notice jointly with the Financial Office of Yinzhou District, and it was the first in Ningbo to start a pledged loan with trademark exclusive rights. It is stipulated that the maximum loan quotas for well-known trademarks in China, famous trademarks in the province, well-known trademarks in the city, and other trademarks shall not exceed 40%, 30%, 20%, and 10% of the valuation value of trademarks, respectively. This approach provides a practical basis for the negotiation of trademark pledge loans between enterprises and banks.

According to the reporter’s understanding, at present, there are more than 10 famous and well-known trademark companies in the city are “queuing up” to negotiate pledge loans.