Toyota will fully explore the Chinese market

If you compare the traditional automotive internal combustion engine technology to the ceiling, the hybrid technology will undoubtedly break through the limits of the ceiling and gain freedom in a wider space. Although many automakers have long been pioneering this technology field for many years, the Japanese have finally become a leader in this field by virtue of their subtlety, and Toyota is almost synonymous with hybrid technology.

Toyota's first hybrid model "Prius" has been available for 16 years. Toyota's hybrid models have also sold more than 5 million vehicles worldwide. Hybrid products not only bring huge profits to Toyota, but hybrid technology also increases the competitiveness of Toyota, making it the world's leading competitor in the field of automotive technology, including Volkswagen. .

Today, Toyota not only fully introduces this trump card technology to the Chinese market that is still in the era of hybrid and barbarism, but also has invested 5 billion yuan to establish a Toyota Toyota’s largest R&D center in Changshu, Jiangsu. When such a relationship between two countries is so delicate, it is no wonder that people think that Toyota is crazy and even thinks it is performing a political show to the Chinese government.

Of course, Toyota will not spend 5 billion yuan to make a show anyway. Even if Mr. Toyoda (the current president of Toyota) really wants to do it, the Japanese government will not agree. So what does Toyota want to do in China?

Do Toyota really want to take root in China?

It is said that the first Prius sold in China was bought by a private business owner. The reason for buying it was because it was "very fashionable" but it was not because of environmental protection. This is different from Toyota's intention. Since then, sales of the Prius in China have also been spurned by Toyota. Hybrid sales in China are not good.

Like other new energy vehicles, the poor sales of hybrid vehicles in China are mainly due to the lack of sufficient incentives in the policy. Toyota also admitted that negotiations on encouraging policies have been going on for a long time, but no substantive progress has been made at present. Even so, Toyota decided to introduce this technology into China for the simple reason that China is the most promising future market.

Toyota’s current president, Uchiyama (known as the father of Toyota Hybrid, designer of the Prius), said in an interview with this reporter that choosing to establish Toyota’s largest R&D center in China is to “provide Chinese consumers with The most satisfactory product", in other words, can be understood as "I hope more Chinese consumers will buy Toyota's products."

Uchiyamada said that the two major tasks of the Changshu R&D center are to develop products that are more suitable for the Chinese market; second is to realize the localization of hybrid technology. “Although FAW Toyota and GAC Toyota have already started the research and development of localized products, the Changshu Research and Development Center can help the localization of the two joint ventures to further their R&D work. And domestically-made hybrid vehicles including the Camry are not hybrids. All of the localization of power, and more importantly, the future will gradually introduce hybrid power technology into the Chinese market and enable it to eventually achieve local procurement of components for hybrid power products.With the completion of the Changshu R&D center, Toyota’s localization process in China It will further accelerate... We will work with Chinese suppliers to promote the local production of hybrid components."

It is understood that the local procurement strategy for components of hybrid power products has been included in Toyota's package development plan since it was finalized in Changshu R&D center. With the construction of R&D centers approaching completion, the certification of relevant suppliers will be completed. It has also entered a vigorous phase.