The construction machinery giant “giant” has gone abroad

Although the construction machinery industry has experienced great ups and downs this year, the enthusiasm of the "Macro" for overseas markets has remained the same. It is no wonder that Suzi Meng, secretary-general of the China Construction Machinery Association, has said with full wisdom: "This year, the export situation of construction machinery is very good. The annual export must exceed the historical best level of 13.5 billion US dollars."

Taking the industry giant Sany Heavy Industry and Zoomlion as an example, the former has 30 overseas branches in the world and its products are exported to more than 110 countries and regions; the latter is established through overseas mergers and acquisitions, development of overseas agents, and overseas financing leases. Global manufacturing, sales and after-sales service system.

In addition, XCMG builds overseas spare parts centers, accelerates the establishment of overseas plants, and increases the number of overseas distributors; Liugong, Shantui, and other companies have made every effort to speed up the pace of overseas development.

"Continually strengthening international cooperation has led to the strong development of China's construction machinery industry. A targeted international market layout has been gradually formed and the export capacity of enterprises has been further enhanced." According to Lu Ying, director of the Statistical Information Department of China Construction Machinery Industry Association, our country's engineering The operating income of the machinery industry this year will increase by about 17% to about RMB 500 billion on the basis of RMB 446.7 billion in 2010.

From the microscopic point of view, there is also a rise and fall of individual companies in the overall movement of the industry. The reporter noted that in the high growth process of the construction machinery industry in the first three quarters of 2011, the market share of domestic brands has increased significantly.

Taking an excavator as an example, from January to September, 15 domestic excavator brands accounted for 39%, up nearly 10% from 2010. At the same time, the Japanese excavator brand, Korean department, and Europe and the United States have a share of 29%, 20%, and 12%, respectively, and are surpassed by domestic brands.

“The excavator industry is in a breakthrough stage of import substitution.” According to experts, through more than 10 years of development, domestic enterprises have accumulated a large number of excavator manufacturing technologies and human resources, and currently the domestic high-end hydraulic components have achieved significant breakthroughs.

Looking at the policy level, ethnic enterprises will also receive strong support in the future. Su Bo, the deputy minister of the Ministry of Industry and Information Technology, clearly stated that the construction machinery industry is an important area of ​​China's equipment manufacturing industry. In the future, it is necessary to speed up the transformation and upgrading, comprehensively enhance the core competitiveness of the industry, enhance the ability of independent innovation, and work hard at the key components and other industrial chains. It has made major breakthroughs, developed large enterprises and large corporations with international competitiveness, promoted the combination of powerful companies, cross-regional mergers and acquisitions, overseas mergers and acquisitions, and investment cooperation to increase the level of international operations.

According to the "12th Five-Year Plan" of the construction machinery industry, the average annual growth rate of the industry will reach 17% in the next five years. Industry insiders expect that the growth rate of leading enterprises will obviously exceed the industry average.