Looking back on the past 2016, while the production and sales of the Chinese auto market exceeded 28 million units, the recall volume also exceeded 10 million for the first time. With such a large amount of recall and growth rate, what is the nature of the recall? Is it a fig leaf that covers the real problems? Or is it an improvement in corporate conscience and responsibility? Micro Wire Rope 1.0mm,Flexible Wire Rope 1.0mm,Coated Wire Rope 1.0mm,Ultra Wire Rope 1.0mm Jiangyin Yunfeng Steel Wire Rope Products Co.,Ltd. , https://www.wireropegym.com
Passive recall still accounts for 70% of China's implementation of the defective car product recall system since 2004, which has been 12 years. As of December 25, 2016, the cumulative number of defective car recalls was 1,295, involving 36.68 million vehicles. Since the promulgation and implementation of the 2013 Regulations on the Management of Defective Automobile Product Recalls, the number of vehicle recalls has increased significantly. In 2013, 2014 and 2015, it exceeded 5 million vehicles for three consecutive years. In 2016, it exceeded 10 million vehicles for the first time.
According to incomplete statistics, from 2016 to the present, the direct economic cost of recalling activities for automobile manufacturers in order to eliminate vehicle defects exceeds 21 billion yuan, which eliminates a large number of safety hazards for consumers and is also equivalent to consumers. Recovered more than 21 billion yuan in economic losses.
It is worth noting that in the car recall, it is the initiative to recall or passively recall the conscience of the most tested car companies. The General Administration of Quality Supervision, Inspection and Quarantine also pointed out that 75.21% of the 11.325 million vehicles involved in China's automobile recall activities in 2016 were implemented under the inspection of the AQSIQ, and 20% of the total recalls were still called. No return". Industry experts believe that the recall of automobiles is becoming more and more normal, but the above-mentioned "two questions" remain unsolved, and it is a place that needs relevant management departments to think and improve. Compared with the increasingly perfect car recall system, 75% passive recall and 80% recall completion rate make the car recall data look less bright. Automobile analyst Jia Xinguang believes that in the United States, Japan and other developed countries, car recalls have become the norm, often the total number of vehicles recalled in a year is higher than the total annual car production, and China has become the country with the largest car sales The next step should be to improve the recall system.
Compared with the overall 75% passive recall, the attitude of self-owned brands is changing. The attitude of self-owned brands is changing. It has changed from “negative†concerns in the past to corporate responsibility, and thus actively confronts product recalls.
In 2016, a total of 15 recalls were initiated by self-owned car companies, involving more than 120,000 vehicles. Among them, Geely Automobile recalled 56121 vehicles of its GX7, GX9 and GC7 models due to the "collision sensor failure caused by the warning of the airbag warning light, self-explosion or no explosion". The overall recall volume surged compared with 2015; overall, the self-owned brand is in sales. Under the circumstance of increasing, more attention is paid to quality issues, and the transition from quantitative change to qualitative change is gradually being realized. In the first two months of this year, a total of four self-owned brands initiated recalls, namely Red Flag (154 vehicles), FAW Pentium (3,067 vehicles), BYD (4,346 vehicles) and Changan Automobile (185,299 vehicles). In the first two months of last year, only two domestic brands were recalled, namely 1,593 Geely and 8291 Great Wall. In the eyes of the industry, it is an improvement to be able to recall the cause of the recall. Luo Lei, deputy secretary-general of China Automobile Dealers Association, said that since the implementation of the “Implementation Measures for the Management of Defective Automobile Products Recall†on January 1, 2016, China’s automobile recall management system has been further improved, and the producers have been identified as the main responsibility and the enterprises have been improved. The enthusiasm of voluntary recall.
On the other hand, the gradual improvement of the recall system also promotes the self-improvement of independent brands. Zhu Xi, a member of the expert group of the Product Defect Management Center of the General Administration of Quality Supervision, Inspection and Quarantine, believes that the self-owned automobile enterprises will increase the cost due to factors that may recall the products, but this will force the independent brand auto companies to abandon the previous price wars. Strategy, improve the quality and safety of its products, take advantage of scale, and improve product cost performance.
Reasons for recalls From the case of recall in 2016, the recall of products by car companies is not limited to product design and quality defects. The reasons for recalls are more and more specific, which also reflects the importance that car companies attach to consumer safety. Judging from the defects involved in the recall, the top three recalls were: the recall of airbags and seat belts 64 times, the largest number involved, with 6,340,200 vehicles; the second was the recall of 28 engine problems involving 2,401,800 vehicles. Again, the body problem was recalled 29 times, involving 851,900 units, ranking third.
Judging from the recalls in the first two months of this year, the recalls are focused on airbags and seat belts, seat belt engines, suspensions, powertrains, etc., but this year's corporate recalls are clearly more positive. For example, Dongfeng Yueda Kia Motors Co., Ltd. recalled some KX5 cars and Beijing Hyundai Tucson. The reason is that the rear traction arm may bend, and may break after long-term use, which poses a safety hazard. However, the total number of complaints between the two was no more than five, and the two companies had recalled more than 100,000 vehicles. Volvo is affected by airbags, which indicate that one or more airbags may not deploy properly when a vehicle collides. However, some models are only recalled. For example, Lincoln’s recall stems from the fact that the seat belt cannot fully restrain the occupants, but the problems of abnormal engine noise and steering column electronic modules have not been dealt with before.
The Chinese auto market, which has topped the global auto sales list for 8 consecutive years, is becoming more mature and rational in the face of the neutral attitude of “recallâ€. Under the recall, there is no difference between joint ventures and autonomy. There is nothing big or small, only the difference between active and passive. This is like a balance, and retrogression or progress is immediate.