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On March 11, Mr. Wu Jingxi, Vice President of Samsung Electronics, President of LED Business Unit, Wu Bangyuan, Vice President and Marketing Director of LED Business Unit, Jin Yunzhi, Executive Vice President of LED Lighting Division, and Cui Tie, Samsung, President of Samsung Electronics China (DS) Tang Guoqing, general manager of Electronic China, and other delegations came to Shenzhen Zhouming Technology Co., Ltd. for a visit and a high-level discussion on strategic cooperation. The cooperation was mainly in the field of LED lighting business.
Samsung’s visit to Chau Ming is another step forward in reaching a strategic cooperation agreement with Zhou Ming at the China Merchants Conference in December last year. It has deepened mutual understanding, consolidated the foundation of cooperation between the two sides, and promoted the actual progress of cooperation. . At the meeting, the Samsung delegation gave a detailed introduction to the main products, brand advantages and organizational structure of Samsung Electronics LED Division.
With its strong technical research and development strength, Samsung Electronics has taken the lead in developing high-efficiency medium-power PKG products with improved performance. It leads the industry in LED light source products and is now in mass production. The product line is complete and can meet all kinds of indoor and outdoor. End-use requirements such as lighting. High-power light sources have also made breakthroughs, and their products have been widely used in the street lamp market. In addition, Samsung Electronics first introduced the new concept of FlipChip (Flip Chip) LED, which can drive at a higher current than conventional chips. The same size chip can provide higher light efficiency and can be smaller in package size. And no gold wire soldering is required between the wafer and the PCB board, and the lens or ultra-thin design can provide a more perfect color tolerance.
Zhouming Technology has invested in the field of LED lighting for several years. In the past two years, the lighting business has gradually improved. The company's senior executives expressed their optimism about the lighting market. In the future, they will continue to increase investment and focus on innovation in R&D and business models, and adhere to high quality. The route will bring the brand of Zhouming to the market extensively, take the regional market as the entry point, slowly expand the scope, and strive to achieve the well-known lighting brands in China and the world.
The choice of Samsung as a strategic partner just verified the determination and action of Zhouming Technology to focus on quality, and pointed out some problems existing in the current LED street lamp market, such as: difficult to collect funds in the EMC model, difficult to copy business models, local protectionism, trade barriers, etc. In the business model innovation and product quality improvement, Chau Ming Technology has increased its horsepower and comprehensively tackled the problem. Therefore, when selecting partners, we especially value the special advantages and values ​​of Samsung. The strong R&D strength and brand effect of Samsung Electronics is a strong guarantee for high quality. The selection of Samsung LED chips will also enhance the core quality of Chau Ming LED lighting products, especially In terms of light efficiency, color rendering, stability, etc., there will be a big improvement.
Through in-depth discussions between the two sides, the strategic cooperation between Samsung Electronics and Chau Ming Technology will soon enter the stage of substantive promotion. The two will join hands and give full play to their respective advantages. In the future, we will be able to achieve a win-win situation and fully open the LED lighting market.