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In 2013, since the beginning of the year, the topic of the recovery of the construction machinery industry has not been interrupted. However, according to analysis by industry insiders, due to problems such as the incomplete start of urbanization, social capital tightening, and the serious external export situation, the recovery process of the construction machinery industry The medium-term variables are very large. Today, the first half of the year has passed, and the market is still in the doldrums.
Some people believe that in the second half of the year, the domestic macro economy is unlikely to be significantly improved, and the overall sales of engineering machinery will decline in the second half of the year. However, some people believe that although the golden decade has become history, the end of the high growth era has also brought the construction machinery industry to a mature stage. Construction machinery at this stage will enter a period of steady growth, especially the urbanization process and resources. The pricing reform will promote the sudden emergence of the engineering machinery industry, especially in some segments. Small sales in the first half of 2013 are typical.
From this point of view, technological innovation and differentiated competition are still the top priorities of construction machinery companies. China's construction machinery enterprises must intensify technological innovation, accelerate the improvement and improvement of their own post-market construction, and can guarantee the profitability of the market. The independent innovation of enterprises and the upgrading of core technologies will certainly bring a better future for the company.