Inventory of China's auto market "seven strange"

"The pickup truck made in China is good! It is our designated combat vehicle! Cheap and affordable, it's not bad!" (Design dialogue)

As the saying goes, the forest is big, what birds are there, and the Chinese auto market is already the world's largest market with annual sales of 18 million vehicles. Naturally, strange things are inevitable. The strange thing is not terrible, and it is terrible that it has not returned and corrected. What kind of traditional society does China return to? It should be a society dominated by small-displacement, small-size cars.

First, the electric car overbends overtaking The last year's Beijing auto show, electric cars "full street run." China is the protagonist of this round of “electric car fever”. There are two reasons. First, there are too many behind traditional cars, and the second is to have the world's most rare earth resources. “In the field of electric vehicles, China and the International Department are in the same starting line” and “can bend overtaking” and other statements were intentionally or unintentionally processed and flickered people after batch. In fact, nobody dares to ensure that electric vehicles can be mass-produced in a short period of time, and electric vehicles suffer from too many restrictions.

Comments: This round of "electric car hot" is still a gust of wind, but after the talk of money.

Second, "second line" becomes "first line"

The west side is not bright. Haagen-Dazs, Yoshinoya, Clinique, Coach... They are only second and third line brands abroad. In China, it has transformed into a first-line brand. There are no shortage of such brands in the automotive industry. There are not a few names here, but we can pay attention to the imported car market. Many imported brands that are self-contained have no background. They just cater to the Chinese people's "big" and "preferential imports." Car" psychology.

Comments: Buying luxury goods is not a problem, but it takes a big price to buy luxury goods that are only second-tier brands in foreign countries. That is a big problem.

Third, the fare increase by 200,000, the total cost of more than 2 million, just to buy a luxury SUV, this thing the United States and Europeans have not heard, staged in China every day. Automobiles will not theoretically not provide long-term supply - not worth it, nor should they increase prices to buy - but the domestic market is still banned repeatedly. To blame, we can only blame the rich in China too much, and there is no place to spend money.

Comments: For this phenomenon, it may be possible to use an old reworded phrase to explain: "Prices don't have good cars, good cars have to increase prices."

4. The "Rookie" of China's "Rookie" in China is a heavy-weight car that can retain its history. It has received unanimous recognition throughout the world, such as the Accord and Camry. However, some of the vehicles in China are dissatisfied with China's land, and they cannot obtain corresponding sales and status in China, such as Civic, Mazda 3, Yaris, and Fit. In North America and Europe, they are the mainstream models in the market segment, even the king. But in China, it is only a supporting role.

Comments: Feng Shui is not good? There is no feng shui in the auto industry, but there is more of a marketing problem and no publicity.

Fifth, the local car companies fled the foreign car companies to come in, the local car companies go out. It sounds good at first, but it's not the same thing. The entry of foreign car companies is completed on the basis of the consolidation of local car companies; local car companies are out of the market, are not competitive in the local market, have long struggled in the low-end market, and have to go outside for opportunities.

Comments: I hope that local car companies will be able to join the top brands in overseas markets and return to their hometowns.

Sixth, the joint venture brands grab the host of the limelight The world's annual sales of more than 10 million vehicles in the automotive market, usually the largest share of local companies, with the exception of China is an exception. The local market share of local automakers in Japan reached 96%; South Korea reached 95%. Although it is expected that the market share of Chinese domestic automakers can be increased to 34% after five years, this figure is still not high. Who is the leader in China? It is a joint venture brand led by Volkswagen, GM, and Hyundai!

Comment: The joint venture brand shows that the strong dragon can also suppress the snake.

7. Policy Intervention The market for radish and sticks increases and encourages and suppresses. Energetization and application may sound strange, but this is exactly the policy situation facing the Chinese auto market. Beijing has limited cars, Shanghai beats cards, Guangzhou blocks blocking, high oil prices, and rising parking fees. Someone has calculated a bill, and the average cost per kilometer is even more expensive than driving a plane. On the other side of the coin, the major car companies, with the support of relevant departments, launched a new project and opened a new factory.

Comments: Long line fishing big fish, buy the fine will never sell.