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1. Define and express your goals Each organization has unique goals and needs for investing in new technologies, new products or new processes. Therefore, the goals of digital signage may vary across the entire organization. For example, some signs may be used to notify employees and others may be used to help customers. First, the organization needs to define the definition of "return". Is sales rising? Is it time savings from employee efficiency improvements? In other words, based on the expectation of return, what is the signage system used to do?
2. Understand the return on investment and target return The return on investment is important due to its wide applicability. The return on investment (ROI) can be simply understood as income vs. investment; investment income excludes the initial investment cost. ROI and target returns are closely intertwined. For example, digital signage used to guide roads may not directly generate revenue, but it can release employees' time. The time employees previously used to direct customers to directions can now be used for income-generating activities, thus resulting in indirect income growth. . 
In determining the rate of return on investment, time is an important reference indicator. Usually the technical ROI needs to be measured from the perspective of long-term and total cost of ownership (TCO). In the short term, the investment cost of a digital signage network may be much greater than the cost of printing posters or increasing employee costs. However, digital signage provides the ability to update information in real time, instantly updating the selection of a certain screen or the entire network for a specific purpose at a specific place. Digital signage's ROI and TCO are more attractive and their processes are more efficient than using print or human to do the same thing.
3. What exactly is measured? In addition, a more subjective form of return on investment is equally important, as is measuring positive feedback from customers before and after digital signage installation. This indicator can be used to determine the impact of the investment and whether it meets the target. It can even be simply summarized as some questions: How long does the customer stay in front of the digital signage? How many people buy products through signage advertising?
4. Advanced Measurement Method If the above simple method is not enough, technical means can achieve more detailed measurement. For example, through the Internet of Things and electronic sensors, you can measure traffic or interactive touch screen responses. In addition, advanced ROI measurement methods include behavior surveys or interviews, and recording people's reactions. Did they notice the digital signage? Do you think it is helpful?
5. Measure, and manage the old saying: "There is no right to speak without investigation." Fortunately, technical measures make such calculations easier and more scientific, so businesses can track short-term or long-term. Measuring ROI makes sense for digital signage, especially if you plan to start small and plan to launch a larger digital signage program or network. Calculating the ROI of the initial project can affect doing things later in a better way.
Digital signage has been adopted in the healthcare industry, manufacturing industry, and hotel industry to notify employees, exchange important information, improve safety, and attract customers. Making full use of digital signage investment means that you need to calculate the return on investment and get a deeper understanding of the behavior of customers or employees, so that you can maximize the benefits through the adjustment of digital signage strategies.
As an expert in digital signage, Emperor Ai Di has gone through ups and downs today and witnessed the rise of the digital signage industry. From the beginning of brushing wall advertisements to newspapers, books and other paper media to television stations and other broadcasts, and to the advanced Internet, digital billboards incorporating various APPs and ideas are combined to create a rich and colorful mix of colors and meet the preferences of the public. . Therefore, at the same time of social development, we should appropriately follow the pace of science and technology in accordance with the needs of the industry. Today, digital signage is being widely used in various industries to play a different role.
This article was edited and published by Emperor Aidi (http://..com.cn/). Please indicate the source.
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With more and more companies recognizing the added value of digital signage technology, digital signage has experienced rapid growth. Compared with traditional static advertising Paper, digital signage not only enables real-time audience interaction, but also provides an important opportunity for brand building and real-time customer behavior. It creates a stimulating environment and affects customers' short-term and long-term buying behavior. However, simply saving money does not enable digital signage to achieve the highest return on investment. Here are some principles on how to measure the return on digital signage.