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At 3 o'clock in the afternoon today, Sichuan Hong Kong Hong Kong Group will hold a joint venture with ITOCHU Corporation at Crowne Plaza Chengdu, the capital city of Chengdu to build the "Hong Kong Hong Kong Enterprise Management Co., Ltd." signing ceremony. This is the first domestic "China to Eat Crab" event in which China's automobile circulation industry opened up to foreign investment, and it was the first domestic joint venture with the world's top 500 companies to enter the field of modern automobile circulation services.
It is reported that this joint venture project is one of the major foreign investment promotion projects in Chengdu in 2005. In addition to the traditional vehicle sales and maintenance, the two parties have jointly explored fields such as used cars, auto finance credits and automobile value chains.
Car giants seize the Chinese auto market
It is not excessive to describe the current Chinese auto industry with "surge of surging tide". Various domestic and foreign capitals have rushed into the auto industry, statistics from related departments, as of now, the world's auto industry "6 + 3" (ie, GM, Ford, Dirk, Toyota, Volkswagen, Renault six major groups and this
Tiantai, PSA, and BMW's three distinctive car companies) all have car co-production projects in China. Company
With the reorganization of SAIC, GM, Wuling, etc., FAW, Toyota’s joint venture, and Dongfeng and Nissan’s all-round cooperation, China’s three major automotive groups have successively selected several partners. The pattern of China's auto industry was initially determined and the layout of auto multinationals in China was also basically completed.
Lu Zhiqiang, deputy director and researcher of the Development Research Center of the State Council pointed out that China's auto industry has entered a new stage of development. It is no accident that China's auto market has received widespread attention at home and abroad. It is understood that not only the domestic automobile production plants have become the international automobile giant's "military battleground," but also the automobile after-sales service, maintenance market, used cars, and auto finance credit are the focus of their competition. After foreign capital enters China, an important measure for its occupation of the market is to establish a sound and efficient sales network. Establishing a joint venture company is an effective way.
Automotive industry faces severe challenges
At present, China's auto industry is still in its infancy, and scale deployment and service levels cannot meet market demand. Entry of foreign capital will cause domestic auto sales service industry to face enormous challenges. Due to the entry of foreign automobile manufacturers and sellers, the Chinese automobile industry must adapt to the requirements of the international and domestic markets. Automobile sales, spare parts, and after-sales services should be in line with international standards. Therefore, the marketing model of the Chinese automobile industry must change. . Under this circumstance, the continuous influx of foreign advanced models and concepts has led to a diversified development of the Chinese automotive industry.
In an interview with reporters, a 4S shop manager in Chengdu, who had been operating a brand for 8 years, said in an interview with reporters: “In the domestic automobile sales market, the profits of 4S stores are declining; in foreign countries, the EU has begun to change the sales model of designated agents. The franchise will no longer be allowed to be used to reduce the cost of circulation. The development of the automobile marketing model towards diversification, foreign capital entry, joint venture sales, and marketing networks will be the focus of development in the domestic automobile market in the future."
Must learn to "walk on two legs"
Industry analysts believe that the most stable automotive after-sales service market in the automotive chain has become an attractive cake in the eyes of foreign investors. At present, the automobile production in developed countries is in a state of surplus. Giants have their eyes on China, and China does not have its own large and effective global sales network. The immediate reality is that no matter pre-sale or after-sale, there is a large amount of capital entering the Chinese market, which brings tremendous pressure for the survival and development of local companies.
In response to the changes in the strategy of multinational automobile companies in China, China's automobile industry development strategy must be adjusted accordingly. The overall train of thought is to adhere to "walking on two legs." First, insist on joint ventures and cooperation do not relax, and second, insist on independent development. . A virtuous circle is formed between joint ventures and cooperation and independent development. The quality and level of joint ventures and cooperation are increased through independent development, and the ability and conditions for independent development are fostered through joint ventures and cooperation. Focusing on creating independent brands, focusing on services, and viewing operations in a professional and global perspective will be the only way for Chinese local companies to succeed in the future.