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China currently has more than 30,000 agricultural e-commerce platforms nationwide, of which there are 3,000 agricultural e-commerce platforms. E-commerce of agricultural products must establish a good shopping experience with customers in order to usher in continuous consumption power and drive related consumer groups.
Target group positioning is the primary consideration for agricultural product e-commerce platforms. If the target group is positioned at the elderly who basically cannot access the Internet or people with low spending power, it will obviously face a loss. In addition, due to the particularity of agricultural products, the delivery requires refrigerated and frozen hybrid delivery vehicles, as well as refrigerated turnover boxes and constant temperature equipment. Otherwise, no matter how good the original quality of the product is, the customer will receive the goods with quality problems. Therefore, the cost of logistics distribution will become the biggest problem for testing agricultural product e-commerce platforms
Cai Yudong, deputy director of the Department of Electronic Commerce of the Ministry of Commerce, said recently that my country’s agricultural products online transactions are currently facing many difficulties, such as the overall market size is not concentrated, infrastructure construction is not perfect, and laws and regulations are not yet complete. In response to these problems, the Ministry of Commerce will take five measures, including overall planning and standardizing order, to promote the application and innovation of agricultural product e-commerce.
Overall planning and design, and orderly advancement of development. Aiming to promote the organic integration of agricultural product physical transactions and e-commerce, retail to drive wholesale, high-end to drive low-end, cities to drive rural areas, and the east to drive the west, accelerate the development of agricultural e-commerce demonstration and cultivation work, and strive to focus on key areas, key varieties and key links Be the first to break through.
Improve the system and standardize the development order. Accelerate the establishment of e-commerce laws and regulations, standardize services such as information release, online transactions, credit services, electronic payment, logistics distribution, and dispute handling, and combat commercial fraud, sales of fake and shoddy products, publishing false and illegal advertisements, and unfair competition in accordance with the law. Promptly formulate standards for urgently needed agricultural products.
Strengthen supporting support and optimize the development environment. Encourage the development of specialized and large-scale third-party logistics, and focus on supporting the development of agricultural cold chain logistics. Implement various tax and fee policies that support the development of logistics enterprises, improve the green channel policy for agricultural products, and promote the coordinated development of services such as payment, credit, finance, insurance, testing, certification, statistics, and talent cultivation.