'Star Service Enjoys the Whole Process' Finals

Yesterday, “'Star Service • Enjoying the whole process of '2012 JAC Pro-Service Skills Contest' kicked off in the national finals. Nearly 150 players from the seven national competition areas gathered in Hefei to compete in the same field.

According to reports, "a pro service skills contest" is a traditional brand activity of Jianghuai passenger car, which has been held for six consecutive years. The entire event will take “Accelerated Training with Competition” as the core principle, and conduct comprehensive assessment and assessment of franchised stores of the JAC sedan from the aspects of maintenance level, service professionalism, and customer satisfaction, and hopes to improve employee maintenance in all aspects. Service skills, to create a distinctive learning regional marketing service system, so as to lay a solid foundation for providing better, faster, more professional after-sales service.

The current service competition will be the main assessment of Yue Yue and Ruifeng M5. The competition includes two major parts: maintenance skills competition and service consultant skills competition. The format is “theoretical testing + practical testing”. Compared with previous competitions, the biggest highlight of this year's event is that the first-time vehicle repair rate and customer satisfaction have been given unprecedented attention. During the competition, the company intensified its assessment of fault diagnosis and elimination in maintenance skills, delivery procedures in service consultants, and handling customer queries. Obviously, Jianghuai hopes to further promote the concept of modern enterprise competition with "service value-added, service-winning."

The person in charge of the JAC passenger car said: "Through hosting service contests, JAC's active training, internal and external supervision's automotive service system has been tested and improved in practice. The establishment of this unified and high-quality service standard is Enhancing the overall competitiveness of JAC passenger vehicles has extremely positive significance."

In fact, since its establishment in 2003, JAC has attached great importance to the improvement and development of the service system, and has established a “family-friendly” service brand under the guidance of the “customer-centric” service concept. Over the years, JAC insisted on the use of multi-level and all-round resource advantages to enhance its service quality, and successfully achieved a “change from passive to active, from after-sales to full-process, and from individual to full-staff”. The recognition and recognition of people in the industry and many car owners.

With the development of the domestic automobile market, the automotive industry tends to be mature, consumers are becoming more rational, and service capabilities are increasingly important for brand vitality. After-sales service has become a key factor in increasing brand premium and winning the market. In this context, JAC's great emphasis on the service system shows great value.

Judging from the sales performance, the JAC sedan successfully staged a "silver ten" counterattack on "Jinjiu". In September, domestic sales reached 11,606 units, an increase of 33.19% year-on-year, and an increase of 65.28%. JAC sedan sales reached 12,366 units in October, a year-on-year increase of 61%. In November, the Jianghuai passenger car market performed even better, with domestic sales reaching 20,987 units, an increase of 17.1% from the previous quarter and a 61.7% year-on-year increase. Among them, 15,929 cars were sold, an increase of 29% from the previous quarter and a 97% increase year-on-year. Heyue entered the “10,000 Clubs” stride with a record of 11,679 cars. During the year when the auto market as a whole has grown slightly and the competition in the industry has reached a white-hot background, the strong upward trend shown by JAC passenger vehicles has benefited from the substantial increase in product strength and the quality and efficiency of its services. It also played an important role in winning consumers' favor.