Where is the next "port" in the Internet of Cars?

At the 16th Hi-tech Fair, the networking technology and applications brought by many companies have become a major highlight. In the “New Energy Vehicles and Vehicle Networking” special museum established by the Ministry of Industry and Information Technology, BYD brought the 'Qin' model with its second-generation DM hybrid powertrain, achieving 70% overall electronicity; Tencent launched ' Lu Po's, Fun Fun's and other apps based on the Internet of Things, help users solve their social needs during driving.

In 2013, China’s automobile production and sales volume both broke 21 million, ranking first in the world for five consecutive years. However, compared with developed countries, core technologies, added value, product quality, production efficiency, resource utilization, and environmental protection are still relatively high. Big gap. Combining the actual conditions of China's economic society and the development of the auto industry at home and abroad, the intelligentization of new energy vehicles and automobiles provides a breakthrough for China's auto industry to achieve 'turning overtaking'.

Wang Dawei, executive director of the Information Service Committee of the China Association of Automobile Manufacturers, believes that the opportunities and challenges of the Chinese automotive industry coexist. The opportunities lie in the continuous growth of domestic car ownership, the strong development of Internet applications, and the promotion of China's strategy for Beidou Navigation, Broadband China, and information consumption. The challenge is that China's auto manufacturing industry is large but not strong, and the automotive service industry is relatively weak.

He believes that the "Industry 4.0" era, the automotive industry is facing four major transformations such as information applications, ecological construction, service innovation, and customer first. China can start with the internetization of the automobile industry, seize the high point of competition in the automobile industry in the future, and realize the balanced development of the automobile manufacturing industry and the automobile service industry.

Policy orientation and huge market demand have prompted the acceleration of the development of the car networking industry. For car networking, different industries have their own imaginations.

What is a car network? General understanding, car networking should be to achieve people, vehicles, roads and interconnection. In fact, since the car has been equipped with a navigation and positioning system, China has begun to explore the practice of car networking. Relevant experts gave an interpretation of the car networking at different stages: the first generation is voice navigation, remote lock car, Bluetooth connection, vehicle condition diagnosis; the second generation is USB socket, two-way communication, and multimedia playback; the third generation is Internet access function. , On-demand in-car entertainment experience, car-to-vehicle communication, on-board application store, etc.

According to Miao Qianjun, executive vice president and secretary-general of the China Satellite Navigation and Positioning Association, 'car' refers to human-computer interaction terminals and reflects freedom; 'join' refers to cloud computing and cloud platforms, and reflects openness; 'net' refers to big data and wisdom. Information services embody equality. The understanding of the car network should be changed to the 'network car', that is, from the traditional 'first car re-joined after the network' to 'first network and then rear car'.

'Since the car has a 'screen', everyone has unlimited imagination. All industries want to put in what they have and what they may have in the future. There is currently a tendency to think that it is a bit overdone to move everything that the desktop Internet can imagine into a car. 'Zhang Wenxing, chairman of Shenzhen Kaililide Technology Co., Ltd., said that at present, the networking industry has presented many awkward situations such as numerous participants, lack of industry standards, lengthy industrial chain, and difficult integration management. 'The wolf is less meat! Most companies still use terminal sales as a major profitable method. Since all income comes from the owner, the income is distributed among the various players in the value chain, and the owner's willingness to pay is not strong, resulting in limited profits for other participants except for the car manufacturers. '

Where is the next outlet for the Internet of Vehicles? Industry experts agree that it is all user-centered and continue to innovate mainstream technologies and business models.

Zhang Wenxing believes that car networking should meet the high consumer demand for high efficiency, safety, convenience, and environmental protection, and integrate resources from users, business models, and smart terminals to achieve higher benefits.

Wang Dawei stated that at present, the China Association of Automobile Manufacturers Information Service Committee is building a domestic ten million-level car networking service platform to create a new industry for China's automobile service. He believes that starting with the insurance business to start car Internet services, breaking the barriers of application scale. With the support of the Guangdong Provincial Government, we will conduct pilot projects in several key cities in the 'Pearl River Delta' early next year. The goal is to realize that half of the vehicles will become users of the automotive Internet within two years or so. '

The improvement of policies is also essential. 'We have no shortage of engineers. The biggest challenge comes from the top-level design. Luo Ruzhong, chief engineer of the automotive electronics and parts division of BYD Auto Industry Co., Ltd. believes that the government should promote the development of the industry through standards. In terms of access standards, local standards are not appropriate. Local standards will fragment technology, increase costs and make it difficult to promote.

Cao Chong, chief expert of the China Satellite Navigation and Positioning Association, stated that the public's demand for innovative and comprehensive space-time information services has become increasingly strong. In accordance with international practice, standards deployment strategies for mobile intelligent terminals and vehicles have been implemented to realize a national network. All departments, industries, and localities should give full play to their positive needs, give full play to the market's positive energy, identify breakthroughs, conduct rational planning, rational distribution, and scientific deployment to form their own advantages and characteristics, and become organic in scaled industries and national competitiveness. Composition, to create 'leader' enterprises and industrial clusters.

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