What is the core value of car platform?

The platformization of automobiles has reduced the research and development costs of manufacturers' bicycles, and has also reduced the risk of technical deficiencies in the simultaneous development of multiple models. On the road to car platformization, brands also have their own characteristics, and improving the “value” that consumers get when they buy models—high cost-effectiveness—is the most intuitive benefit that platformers bring to car buyers.

The earliest high-profile talk about car platforms in China is undoubtedly the German brand. For the widespread dissemination of the platform and its advanced nature, more and more consumers are paying attention to the importance of the car platform. Simply put, automotive platforms use almost the same chassis and body structure in the development process. They can carry the development and production of different models at the same time, producing products with different shapes and functions.

Understanding the car platform is not just for the purpose of increasing some automotive expertise. Understanding the platform also helps people to get rid of the consumption concept of “buying a car just to look at the appearance”, thus further validating the advanced nature of automotive products. From this point of view, understanding and familiarity with the “platform” of automotive products is the most professional product evaluation that ordinary car buyers can use as “outsiders” in automobile manufacturing.

Car platform can reduce research and development costs Industry insiders believe that as the integration of automobile brands intensifies, the concept of the platform will become more prevalent in the design of future vehicles. The same platform products will employ a large number of general-purpose parts and assemblies, greatly reducing manufacturing. Costs and procurement costs; In terms of R&D, a technological breakthrough was achieved on one platform, which means that all products carried on this platform have achieved technological breakthroughs and significantly reduced R&D expenses.

Experts in the industry analyzed that the current market competition has become increasingly fierce and consumers have become increasingly rational. They have long been used to “voting with their feet”. Whether a model is good or not, the most powerful proof is the result of the consumer’s vote, which is to make the product’s strength speak—the market is the best touchstone, and the real leading force is only from product strength.

New energy can share platforms with common models. Currently, there are many products on the market with the same platform. In addition to people familiar with the PQ35, PQ36, and PQ46 platforms, although the US platform and the Japanese platform have not been vigorously promoted, they have begun to receive more attention. For example, at present, Buick and Chevrolet under the Shanghai General Motors have a variety of products for the same platform development.

Taking the Detal II platform as an example, it is the new platform of GM's compact global hatchback/sedan car. Delta was first founded in 2003. The first generation of Delta platform originated from the universal North American R&D center. The representative model of the platform is The North American market Chevrolet Cobalt, while the Pontiac G5 and other models also use the Delta platform as a basis. However, these models are only sold in the United States market. At the time, the main R&D center in Europe developed the 3300 sedan platform for Opel Astra. This authentic German-style sedan platform not only allowed Opel Astra to sell directly to golf, but also made the 3300 the basis for the design of the next-generation Delta II platform.

The main research and development of the Universal Delta II platform was from the Opel R&D center of General Motors, Lysheim, Germany. At the same time, engineers from Detroit and domestic PATAC (Pan Asia) also participated extensively. The Delta II platform was adopted on the basis of the Opel 3300 platform technology. The front McPherson/ rear drag arm suspension with the style of a compact European model. The famous plug-in hybrid model Chevrolet Volt is also from this platform.

Improvements in the localization of Japanese platforms are strengths. In general, platforms include car bodies, chassis, and suspensions, which directly determine the advanced nature of vehicles and their product performance. In addition to the original introduction of European and American platforms, Japanese brands are more focused on China's domestic research and development improvements, such as the use of Nissan's D platform.

D platform has four major technical features: lightweight, high rigidity, high strength, platform body and suspension optimization. It brings different driving experience for consumers in handling, comfort, silence and safety. Take the experience. In order to ensure that the vehicle can maintain the lowest noise level on different road surfaces, Tianhe's body design adopts laser control technology to effectively maintain the constant air volume on different road surfaces and reduce the air flow friction noise caused by the change in the air volume inside the vehicle. At the same time, in order to achieve excellent shock absorption, Tianhe's front and rear suspensions adopt a high-rigidity leverage balance structure. By improving the installation point, the overall shock absorption effect can reach the level of a luxury car.

In addition, the good rigidity of the front body and the rigidity of the entire body are the basic factors for stable driving and precise control of the vehicle. Through the rational use of high rigidity materials in the front body and the entire vehicle structure, the rigidity and the front lateral rigidity of the Scorpio body have been improved, resulting in a greatly improved handling stability.

For consumers, in addition to comfort and control, safety is one of the most important factors in their car purchase. Tianhe's 6-channel Zone Body zone body passes through the D-platform to ensure rapid dispersion and absorption of impact energy and minimize body deformation.

Promoting product “value” is a platform-based advantage. Industry insiders believe that the current domestic auto market is in a “customer-oriented” era, and the situation that product demand exceeds supply will no longer appear. Who truly respects consumers and who can make a difference in this market. The products that truly meet the needs of consumers will certainly bring them the expected value. On the other hand, the platformization of automobiles has reduced the research and development costs of bicycle manufacturers, and has also reduced the risk of technical inadequacies in the simultaneous development of multiple models.

Consumers' perceptions of consumption are becoming more mature. They value the value of their products in line with their own needs. Similar to the argument that “hard technology” is such a hard-stacked product, it is no longer enough for them to pay for it. On the road to car platformization, brands also have their own characteristics, and improving the “value” that consumers get when they buy models—high cost-effectiveness—is the most intuitive benefit that platformers bring to car buyers.