The integration of Fiat's imported car channels with GAC Fiat is a general trend

In response to various rumours about the recent integration of Fiat's imported car sales and service channels and GAC Fiat's joint venture channels, relevant Fiat officials clearly stated to this newspaper on Tuesday that “the integration of Fiat's imported car channels with GAC Fiat is a general trend!” It also stated that Fiat China and GAC Fiat are currently working hard to start sales service network integration and construction. Around September, GAC Fiat’s channel construction and the integration of Fiat’s imported car channels with GAC Fiat channels will have a clear statement to the outside world. .

After the dissolution of Nanjing Fiat in 2007, Fiat has rebuilt more than 20 imported cars in China with the introduction of three Fiat imported cars, Bravo, linea and G rand Punto. Dealer network. "Since imported Fiat models are more avant-garde, stylish and personalized products, so the dealer network is mainly concentrated in the first-tier cities, it is impossible to build a lot!" said the Fiat said.

However, with the formation of the GAC Fiat joint venture and more Fiat products will be included in the joint venture's production system, for Fiat, it is more focused on the sales and service channel construction of the joint venture company, obviously more in line with its China strategy. It is also In this context, the Fiat car network supported by only a few imported cars will be integrated into the Fiat Fiat network, which is inevitable. As early as last year, when he was the chief representative of Fiat China, Paul Abelino announced Fiat. The development of the dealer network in China is based on two principles. First, there is only one FIAT sales service network in China in the short term. Both the domestic and imported cars will be operated as imported cars, followed by the original import distributors who will preferentially enter the joint venture network. Despite the integration of imported car dealers Entering into the joint venture company's distribution network is the trend of the times. For GAC Fiat, it is "disregarded" for all dealers to investigate.

According to the reporter’s understanding, in addition to more than 20 imported Fiat car dealers will be integrated into the GAC Fiat joint venture sales service network, the imported Fiat has more than 80 after-sales service stations in the country. These service stations are also expected to be integrated into GAC in the future. Fiat's after-sales service system.