In 2013, the heavy truck dump truck market in China increased by 7%-8% compared to 2012, but the dump truck market performance in 2014 was not satisfactory. “The dump truck market declined in 2014 compared with 2013, and the overall market level was lower than that of the dump truck market in 2012. However, the market share of Haiwo in 2014 was higher than that in 2013, mainly due to the strong growth in the southwestern region and the market. Haiwo's new-generation (Alpha) products are on the market.†Zhang Wen, general manager of the hydraulic system division of Hyva Machinery (Yangzhou) Co., Ltd., said in an interview with China Truck Network. Lightweight and safe highlight new products to meet the needs of multi-plate The dump truck market is closely related to the construction of the project. The demand from the urban engineering dregs system, mining dump truck section, real estate construction, expressway construction, and lightweight composite transportation are not the same. “From the first half of 2014 Look, there is a large demand for trucks and slag trucks for market projects in the southwestern region, and for lighter-sized transport and slag transportation in the East China region, such as the Anhui region. The incentive for the elimination of yellow-label vehicles in the Shanghai region is a big boost to the market, but the whole country Market demand is relatively low.†Zhang Wen analyzed. In the dump truck market, loading has always been the most valued by users. Lightweighting means that it can be overloaded and is a design that users value. Understanding the real needs of users is the precondition for winning the market. Alpha series products meet the needs of users at the same time, but also meet the overall needs of the market level. “Hydraulic hydraulic system has the fastest lifting speed and its weight is the lightest in the world. Our new generation of Alpha system products cover all the plate needs, including mining, urban engineering construction, light weight transportation and so on.†Zhang Wen said, “The current lightweight state of the Chinese market is still characterized by low prices and is dominated by high-strength steels. Haiwo's hydraulic system is 150 to 200 kg lighter than similar products, which is a major breakthrough. The user is more concerned about." In addition to the direct benefits of lifting speed and light weight, Hayward also attaches great importance to product safety. Zhang Wen said: "In terms of safety design, Haiwo will change the fuel tank valve into a cylinder valve structure. In China, Haiwo is the only company that has this structural design." The three major advantages based on the market's Haiwo oil cylinder The plan must be to promote the operation of new products in the market. "Haiwo currently plans to fully switch K series products on January 1, 2015, which means that Alpha series products will be the only one in China, including the world's full range of sales, covering mining, urban engineering construction, and lightweight transportation. New products for the needs of the sector." Enhance the interactive experience of the terminal to update the market "Haiwo has always maintained the upgrading of its products and guided the market with its leading products," said Zhang Wen. A product needs to be forward-looking in order to win the market. Haworth obviously did this. Then, in terms of product experience, what does Hayward do? “Because Hyflux products are updated in time to meet market demands, the Hyva brand is endorsed by end users in the Chinese market. We hope to be able to experience more interactive experiences. Strengthen communication with end users to maintain their loyalty to the Haiwo brand, said Zhang Wen. Zhang Wen referred to the "end user" refers to the owner, mining team, muck team. For the interactive experience for end users, the most noticeable in 2014 was the Hayward “Service Year†event. Zhang Wen said: “The theme of Hayward Service Year has launched nationwide end-user visits. During the event, Hayward has basically visited representative large customers among end users in all provinces, and at the same time informed users of new Hayward products. During the visit, we also learned that many users have high brand loyalty to Hayward. Although new products are constantly entering the market, users always choose Hayward and follow Haiwo." Hyva gains the trust of the users in the dump truck market. It is not difficult to find out why this foreign brand plays a key role in the localization of the Chinese market. “Haiwo is a foreign-owned brand, but it is operated by a Chinese team. The products are also specially developed for the Chinese market and built for Chinese end-users.†Zhang Wen explained the way the Haiwo brand operates in the Chinese market. "Haiwo each generation of products will bring some new things to the market." Zhang Wen is full of confidence in the new Havo Alpha series products. At the same time, Haiwo truck mounted crane products have also been assembled in Yangzhou in 2014. Now the first localized crane has been offline. Currently, it mainly focuses on the cranes. Zhang Wen said: "This year's market sales may double over the previous year. Although the base is small, it is still in its infancy, but this market has more potential." “Compared to the K series, the Alpha series has decreased in price. We do not regard price as the main advantage of competition. We have included many things in terms of service, quality, commitment, etc. We are more committed to product development. Zhang Wen said. According to the needs of users to research and development, the price value for money, value is based on the market is king. If we say that every generation of Haiwo products will bring something new to the market, we expect that the high quality and high efficiency of Haiwo's new products will bring new surprises to end users.
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Haiwo Hydraulic System Products 
Xia Wen Machinery (Yangzhou) Co., Ltd. General Manager of Hydraulic System Division Zhang Wen