After experiencing the chilly financial winter of 2008, many companies are still in a depressed state; but for Yuchai, located in the southwest border of the motherland, it has ushered in the “spring” in advance.

In 2009, although the economic crisis affected by the global financial tsunami had not yet bottomed out, as the leading enterprise in the Chinese engine industry, Guangxi Yuchai Machinery Group began to bottom out at the end of January and had a strong sales situation since February. The market orders increased rapidly. In January, Yuchai received orders of more than 20,000 units, and in February it reached 50,000 units, the highest number of historical orders in February, doubled from the previous quarter, and increased by more than 20% year-on-year.

Up to now, Yuchai's orders in March have also reached 60,000 units. Under the circumstances that the global engine market has not yet reached a low point, the "Yuchai phenomenon" has been staged against the market again. At present, Yuchai's sales volume in January was 15,275 units, up from 44,754 units in February.

Like many enterprises, at the end of 2008, Yuchai Group was no exception to the double challenges of “international financial crisis” and “market crisis”, accompanied by 14 major domestic diesel engine companies’ sales in the fourth quarter of 2008 dropped sharply. Chai also encountered winter. However, on the eve of the Spring Festival, Yuchai’s orders have begun to grow. Just after the Spring Festival, the workers are busy on the assembly line and the production rhythm is unprecedentedly tight.

In the face of the dual challenges of the global financial crisis and the market crisis, how did Yuchai turn "crisis" into "agency"?

“What is 'crisis' and what is 'machine'? As its name suggests, 'danger' means danger, 'machine' is opportunity. If we learn a little dialectics and understand philosophical speculation, we know that danger always contains opportunities.' "Crisis" and "machinery" always accompany each other, and may even convert each other. The key to turning crisis into opportunity is to build confidence and respond calmly. Therefore, under the impact of the global financial crisis, we must strengthen our confidence and actively look for opportunities for development." Today, in response to a reporter's question, the reply of the National People's Congress and Chairman of the Board of Directors of Guangxi Yuchai Machinery Group Co., Ltd. is full of speculative taste.

Luan Ping said that in the face of the global financial crisis and the market crisis, the Yuchai Group has proposed the development principle of “internal training, external building, and plutonic development”. It is to cultivate the internal strength and build strength and build growth in the market. Together, they are ready to go ahead and usher in the “warm spring” of development in advance.

Junping said that the cold current has not subsided. Faced with the great risks and severe challenges brought by the global financial tsunami, Yuchai will actively respond to the international financial crisis, establish a strategic management system for the Group, continue to deepen the internal industrial structure adjustment, and expand external financing channels. , Actively seize the market opportunities, accelerate the technological transformation of enterprises, innovation and incentive mechanisms, research and development of leading products, foster innovation culture, introduce and cultivate innovative talents, improve the ability of independent innovation, improve market competitiveness, and re-shuffle in this round Rejuvenate, show charm, accomplish the dream of creating "International Yuchai".

Keywords development opportunity

"This financial tsunami will be a shuffle for the industry, but it is a new development opportunity for companies that are prepared."

Junping believes that since the beginning of last year, under the influence of the country’s various policies to stimulate domestic demand, Yuchai has ushered in a number of historical development opportunities despite the very serious business environment in which the international “financial crisis” and “market crisis” are superimposed:

First, the state will increase the investment in fixed assets. The planned investment for the two years from 2009 to 2010 will be 4 trillion yuan. The real estate market is expected to recover, and the construction of transportation infrastructure will be further strengthened. The construction truck and construction machinery market is expected to come out of the trough. .

Secondly, the rural policy and rural infrastructure construction will be strengthened in the future, agricultural machinery and agricultural transport vehicles are expected to resume rapid growth, and rural construction will increase the demand for small passenger vehicles.

Third, post-disaster reconstruction, South-to-North Water Transfer, West-East Gas Transmission, and transportation infrastructure construction investment, medium- and heavy-duty construction vehicles are expected to resume rapid growth, and construction machinery is expected to grow.

Fourth, the demand for specialized transportation such as cold preservation and fresh transport increased, and the special transport vehicles for highways are expected to develop rapidly.

Fifth, the severe economic situation, market decline, and operational difficulties have provided conditions for the industry to reshuffle.

Junping explained: “The auto industry, especially the engine industry, will enter a deep reshuffle. Competitors who compete at low prices and have poor comprehensive strength may face even greater difficulties or even stop production due to funding problems. We have products, The advantages of the market, coupled with the strong support of local party committees and governments, are fully able to weather the difficulties. This is an opportunity for Yuchai to expand its market coverage and increase market share."

Sixth, the market is declining, and the development speed is slowing down. This provides Yuchai with a chance to breathe, so that Yuchai has more energy and time for fine internal management, upgrading product quality, developing new products, and establishing and improving sales and service networks. The foundation of the foundation is more solid and solid, laying the foundation for further development. This is a good opportunity for Yuchai to lay the foundation for further development.

Keywords hard work internal strength

"Training hard to improve internal strength and improve competitiveness are the basis for Yuchai to turn 'critical' into a 'machine'."

Fuping said that according to the changes in the market, Yuchai made adjustments in product structure and industrial structure, improved human resources and management capabilities, upgraded product performance and quality, developed new products, and enhanced rapid response capabilities. “For example, to optimize the industrial structure, and to separate industries that have low correlation with the main industry, small scale, and low technology content, state-owned shares completely withdrew from 9 subsidiaries including Daye Company, paper products company, and clothing company. At the same time, Chai also concentrated its efforts on expanding and expanding the main industry cluster, and implemented control over the fine companies with large correlation and core components, and extended the industrial chain."

In November 2008, Yuchai took advantage of Zhejiang Haihong Group's restructuring to acquire a 35% stake in the company and successfully entered Haihong Group to solve the bottleneck problem of Yuchai’s long-term reliance on imported hydraulic components for procurement, and it can be strengthened. Do Yuchai Heavy Industry Plate to build Yuchai Heavy Industry Plate Industry Cluster.

Since the market entered a downturn in September 2008, Yuchai’s technical quality line has taken special actions to break through the “product crisis” and targeted development of market demand products, such as those for weak products such as heavy-duty trucks and heavy loaders, and weak markets. Yuchai turns around with high performance and quality. Of the more than 30 major technical quality issues that were collected and supervised, 47% of the projects were closed-loop, 91% of the project's technical solutions were confirmed, and 65% of them passed the test, and the quality improvement achieved significant results.

In response to the crisis of “unresolved problems in heavy machinery, the advantage of being separated from machinery, and the loss of first-mover advantage of chambray”, Yuchai also launched the “breakthrough product crisis” campaign. By the end of 2008, 16 projects that broke through the product crisis were established. 60% of the projects have made significant progress and built the advantages of products and markets for Yuchai's development.

Junping told reporters that since the recent time, Yuchai’s production system has increased labor productivity as a breakthrough point, carrying out technicians and workers, training soldiers, and martial arts activities. At the same time, they have implemented rotations and appropriately reduced pay cuts, such as appropriate cuts in short-term employment, reducing Technical appointment and management cadre appointments, modest reductions in salary or annual incentives, and annual project incentives.

“At the same time, we also adhered to energy conservation and emission reduction and technological advancement, and continued to implement cost reduction projects: overall budget planning, appropriate contraction of certain non-operating project construction investments, and ensuring the healthy and safe production and operation. We must strengthen supervision and inspection of project construction, and appropriately postpone delays. The pace and scale of expansion of foreign investment and construction have focused on limited funds to production and management, preventing long fronts and breaking funding chains."

"In addition, we also broaden financing channels and look for investment opportunities." Yu Ping said that Yuchai has actively expanded cooperation with other financial institutions and expanded financing channels by strengthening and deepening cooperation with China Development Bank; carrying out financial leasing business and project loans. Business, promote the diversification of financing methods; analyze and research and make flexible use of national policies, and strive for state financial support; multi-pronged approach to ensure business development and fund requirements for project construction. Highly concerned with the bankruptcy, mergers, acquisitions, and restructuring of the company caused by the international financial crisis, combined with Yuchai Group's development strategy and industry relevance, it actively sought investment opportunities, extended its industrial chain, reinforced industrial clusters, and cultivated new growth points for the Group.

Keywords innovation leader

In 2008, Yuchai succeeded in achieving the development goal of “rebuilding a Yuchai within three years” and maintained the first domestic production and sales volume for eight consecutive years.

"Strong advantage of R&D and manufacturing strength + flexible product strategy = market advantage. This is Yuchai's tailor-made equation."

In recent years, Yuchai has made great efforts to attract talents at home and abroad through the search for talents, the introduction of teams, the introduction of cooperation, and the joining of projects. For example, Zhuo Bin, chief expert of domestic diesel engine control technology and professor of Shanghai Jiaotong University, “the first person to introduce direct injection diesel engine to China” and the first promotion of China's heavy duty diesel engine SCR exhaust aftertreatment technology. Join Yuchai.

At present, Yuchai has the most outstanding R&D team in the domestic engine industry, with nearly 400 researchers, including 4 special allowances from the State Council, 11 national technical experts, 21 doctors and 56 masters, including 196 senior engineers. The Expert Committee of the Institute of Diesel Engine Engineering brings together 32 leading experts in the domestic automotive industry, including 2 academicians and 16 professor-level experts.

In 2007, Yuchai established the first enterprise engineering research institute with the goal of “building a world-class engineering research institute”. Yuchai’s R&D mechanism has undergone major changes and its innovation capability has been further enhanced. In the past three years, the company has obtained 449 national patents and has been designated as the third batch of national intellectual property pilot units by the State Intellectual Property Office. The Yuchai Engineering Research Institute was awarded the “National Patent System Advanced Collective” by the Ministry of Personnel and the State Intellectual Property Office. The title became the only company in Guangxi that won this honor.

For a long time, Yuchai has also cooperated extensively with dozens of prestigious universities in Germany, Austria, the United Kingdom, the United States, Japan, and other world-renowned scientific research institutions as well as Tsinghua University, Tianjin University, and Shanghai Jiaotong University to establish product research and development centers or workstations. R&D technology is at the core, connecting to the cutting-edge technologies of the world, leveraging external and internal services.

Junping said that under the impetus of a series of strong R&D capabilities, Yuchai’s engine technology has kept pace with international trends and has always been at the forefront among domestic counterparts. It has taken the lead in introducing the country 3, country 4, and country with independent intellectual property rights to the market. 5 Diesel engines are three to five years ahead of the national mandatory implementation of emission standards, which has effectively promoted the overall upgrade of domestic diesel engine emissions. The industry has taken the lead in mass production and marketing of 4 engines, and Yuchai Guo 4 engine has become the only power brand to serve the Olympics in China.

In recent years, the first CNG gas engine in China that has been successfully developed by Yuchai Group and China's first 1.2-liter and 1.3-liter displacement micro-cabinet diesel engine with the smallest volume in the world have filled the gap in the national manufacturing industry. The City Passenger Vehicle Hybrid (ISG Technology) leads the next generation of new power technology trends.

Fuping believes that “quality wins users and technology creates value”. This is the fact that Yuchai has proven itself in traditionally strong markets such as medium-sized commercial vehicles, 30 loaders, city buses, and road buses.

Junping said, "In 2009, we will reverse the situation with high performance and high quality for "weak products" and "vulnerable markets" such as heavy-duty trucks and heavy loaders."

For this reason, since 2008, Yuchai has made product quality improvement one of the core tasks for product development and production. Since the outbreak of the financial crisis, it has also taken quality improvement and breakthrough product crisis as a compulsory course to respond to and break through the financial crisis.

Keywords market growth point

"Fast attack, heavy combination, and building a market growth point are the source of the contrarian trend." Yu Ping said.

In November 2008, the central government issued ten measures to further expand domestic demand and promote economic growth, and established a 4 trillion yuan investment plan.

Fuping believes that the state’s implementation of a 4 trillion-scale policy to stimulate domestic demand to stimulate economic development, agricultural machinery subsidies, fuel tax policies, the implementation and development of road toll collection and charging policies, and automobile revitalization plans have enabled the auto industry to enter the recovery plan earliest. “As a result, Yuchai adjusted its product structure in a timely manner. The implementation of the agricultural machinery subsidy policy stimulated the boom in the agricultural machinery market. Yuchai stepped up the transformation of its products and vigorously developed agricultural machinery products. Secondly, it paid for fuel tax policies and road weight. With the implementation of the policy, Yuchai's product development has shifted toward the low price, lightweight, and fuel-efficient.”

At the same time, Yuchai’s marketing team responded quickly, strengthened cooperation with key customers, achieved efficient communication with customers, sent special personnel to carry out marketing activities with key automotive plants, held customer exchange meetings, and sought new market opportunities in Tianjin. Hainan, Sichuan, and other key markets opened up the gas passenger car market; comprehensively building service core competitiveness, building a service engineer team, advancing service network management, strengthening electronic control service training, and launching nationwide Yuchai’s “National 3” service skill contest to win. Market terminals provide a strong guarantee.

Junping said that Yuchai responded quickly to the uncertainty of the current market, and the directors and market managers of each office gave feedback on the latest market dynamics once a week, tapping market launch opportunities, and working with OEMs, distributors, and services. The system is highly collaborative internally and externally, grasps the terminal market, and firmly grasps the current rapid start-up of the medium- and light-duty construction vehicle market and the substantial growth opportunities in the agricultural machinery market, and drives the comprehensive YC6J market of Yuchai full-series four-cylinder engines and traditional medium-sized engines. The growth, along with the gradual start-up of the heavy-duty engineering truck market, has led to the rapid increase of YC6M and YC6A heavy-duty engines. At present, it has formed a good situation for all-round growth of light, medium and heavy-duty engines.

At present, Yuchai's engine products include more than 1,000 light, medium, and heavy-duty products of more than ten series including automotive, marine, construction machinery, agricultural machinery, and power generation equipment. The power covers 12-441 kW and the displacement is from 1.2L. , 1.3L light diesel engine to 16L super-large diesel engine everything.

With the mature application of technology, in 2009, Yuchai launched a series of advanced technologies and products for engines, such as the 16-liter YC6T electric diesel engine. With the introduction of new state-of-the-art subsidy policies for power automotive products, Yuchai's hybrid engines, LNG engines, and CNG engines have attracted the attention of many car manufacturers and large users. They have come to visit Yuchai. Yuchai Power Company, which mainly produces low-end power products, includes single-cylinder, two-cylinder, three-cylinder, and four-cylinder diesel engines. Its advanced marketing concept of “building a power supermarket” effectively satisfies the impetus of the rural market. demand.

"Clenching the two markets of 'countryside' and 'overseas' is also one of Yuchai's measures to build a market growth point," said Fuping.

Junping said that he seized the country’s support for agriculture and sold the product from the “city” to the “countryside.” According to the current 40% share of Yuchai's agricultural machinery market, the national market will bring 500 million yuan each month to Yuchai. The increment of the yuan. Under the influence of the financial crisis, the engine industry in developed countries such as Europe and the United States has also been hit, and the cost-effectiveness of Yuchai products has fully emerged. Therefore, Yuchai’s products have been valued in international markets such as the Middle East, Africa, Southeast Asia, and Central and South America. Advantages, take the initiative to attack overseas.

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Key words: hard play

Since the beginning of the new year, under the influence of the central government's policies to stimulate domestic demand, Yuchai has ushered in historical development opportunities with its unique quality and advantages, and production orders have come one after another.

“To seize the current great market opportunities, to win this tough battle, to achieve a good start to the first quarter, and to ensure the smooth realization of the annual goals, has become Yuchai's current work of the top priority.” Fuping said that the company's management unified Commanding, arranging, and coordinating, order production and procurement were carried out in an orderly manner. The company’s production and procurement systems closely focused on changes in orders, implemented the sky mark production system in a timely and effective manner, and solved the problem of insufficient parts and components. The front-line workers made every effort to ensure The timely production of the engine maximizes the customer's urgent needs and allows the customer to purchase the Yuchai engine with confidence. Yuchai’s engine factories cherished this great opportunity, made military orders, and worked hard to increase production capacity. In February, they broke through production records and seized the first quarter of the year.

"At the same time, Yuchai's marketing system has exceeded its operations and seized market share." Yu Ping told reporters that the first is to comprehensively enhance the market's overall planning and system operation capabilities, and to strengthen the pulling function and pulling effect of marketing on company operations. The second is: the sub-blocks infiltrate the market according to regional penetration to ensure the advantageous markets of passenger cars and construction vehicles; reversing the weak market of heavy trucks, 50 aircrafts, road transport vehicles and tractors; and opening up four new markets. Third, focusing on the policies of “stimulating domestic demand” and “maintaining stable economic growth” introduced by the country in response to the financial crisis, special issues, full-time teams, and special measures were adopted to find and grasp new market opportunities. The fourth is: According to the market segments and product features, set up a marketing service team to implement timely, flexible and convenient market research and mobile services.

After the Spring Festival, the national support for agri-food policy started. The lightweight, multi-axle, reliable, fuel-efficient, and easy-to-use dump trucks that are convenient for short-distance transportation and small-scale construction are highlighted by the customer, highlighting the superiority of Yuchai Guo 3 Power, and therefore supporting jade. The multi-axle light dump truck market of the diesel engine was extremely active. The mainstream manufacturers took full advantage of terminal resources and seized the market. Many car manufacturers visited and placed additional orders. At the same time, Yuchai Power was used as the traditional driving force to organize sample vehicles to carry out exhibitions and develop terminals. market.

“Overseas markets have also begun to develop. The Vietnam market has recovered and the Russian market has achieved outstanding results.” In this regard, Fuping is very excited.

On February 17th, Yuchai signed a 10 million US dollar agreement for the supply and sale of engine products with Russian distribution companies. The first models exported to Russia were Yuchai's single-engine full-line products, with a total of 13 models from YC4108D to YC6M320D. Will be extended to construction machinery, vehicle and other product lines. According to the intention of cooperation between both parties, it will eventually reach the goal of producing 40,000 engines per year.

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