On November 8, 2012, Cummins’ first branded brand image store in China officially opened in Kunming, Yunnan Province today. This is Cummins' customer-centric approach to providing users with more convenient services and is an important step for the aftermarket component business to expand in the construction machinery market. By promoting genuine parts, end users in the market will become the ultimate beneficiaries. Cummins' first branded brand image store is located at No. 1-3, Building 1, Zone C, Kunming Dongju Dagou Auto Parts City, and was established by Cummins and Cummins authorized full-time service dealer Kunming Zhenzhi Trading Company. To celebrate the settlement of the image store, a grand opening ceremony was held. More than 80 people from industry professional users and media participated in the event and witnessed the opening of this new mode of operation. According to the strategic plan, Cummins parts brand image stores will be opened in the local auto parts city and construction machinery market, reaching the front end of the market and being close to the end users. Cao Yan, Director of Sales and Service for Cummins Service and Parts Market, said: “A lot of users are looking for genuine Cummins parts, but when they arrive in Auto Parts City, they find that there are many “Cummins†and they don’t know if they are true or false. They often buy non-pure Cummins parts without their knowledge. After use, it will cause damage to the engine and it will need to be repaired again in the short term, leading to an increase in cost.The establishment of the image store is to help our users find the “home door†at the Auto Parts City and be able to buy pure Cummins parts and maintenance services. Easily solve problems for users and eliminate worries." Image store uses Cummins's professional brand and image design, in addition to providing users with Cummins genuine parts, but also covers maintenance services, engine technical consulting, maintenance, warranty claims, information feedback, customer care and many other features to maximize the customer Bring professional protection and services, improve customer satisfaction and strengthen branding. As the first Cummins parts brand image store, the exhibition area in Kunming is more than 150 square meters. It shows the pure components of Cummins' full range of engines, from compact engines to high-powered engine parts. Taking into account the customer base in the local market, the exhibition showcases the main parts of the construction machinery industry. At the same time, the interactive multimedia intuitively demonstrates to the user the advantages of pure Cummins parts, as well as the difference and identification of genuine and fake parts. At the same time, the rich parts promotion portfolio will bring real benefits to end users. The Yunnan-Guizhou region has gathered a large number of construction machinery users. Kunming Zhenzhi is a full-time service distributor authorized by Cummins in Yunnan Province, and has four major business departments, namely, accessories branch offices, service branch offices, maintenance service stations, and power branch offices. The company employs 105 people, including 38 professional engineers and technicians. The company has set up 600 square meters of engine and generator repair workshops, and has advanced technology equipment and perfect testing methods. All maintenance personnel have obtained the Cummins Engine Service Qualification Training Certificate and can complete engine maintenance and overhaul services. “Under the management and support of Kunming Branch of Cummins Kunming, after years of development, Kunming Zhenzhi has established an extensive sales network and user system in Yunnan Province, accumulating years of distribution and sales experience. The company has established a complete image store. Operation and service system and process, I firmly believe that the establishment of Cummins Image Store will significantly enhance the company's business and promote our better service to end users.†Xu Chongyi, general manager of Kunming Zhenzhi, is full of confidence in the future development. With the completion of the first Cummins parts brand image store, Cummins has embarked on a fast track in the post-market construction. This new sales business model will gradually be promoted throughout the country. We hope to see more Cummins parts brand image stores settled in the north and south of the river, allowing more construction machinery users to experience the value of using genuine parts and services. Well Drilling Equipment,Track Drilling Rig,Portable Well Drilling Machine,Water Well Drilling Equipment Taian Longye Import And Export Trade Co.,ltd , https://www.lydrillingrigfactory.com
Cummins' First Brand Brand Image Shop Completed in Yunnan 
Cummins' First Brand Brand Image Shop Completed in Yunnan