This year, the demand for the sedan market in the country is booming. The high output and large increase exceeds the predictions of many experts. According to statistics, from January to October, the country’s total car sales were 908,146, an increase of 51.73% year-on-year. The number of SUVs sold exceeded the one million mark and reached 1,012,440 units. It is estimated that the total demand of the car market will reach around 1.1 million units throughout the year. Combined with sales of quasi-sedans, MPVs and SUVs, the total demand for cars in the country will be around 1.3 million. From January to October, FAW, Dongfeng and SAIC Group respectively sold 200904 cars, 106,331 vehicles and 374,716 cars, which were an increase of 65.2%, 80.6% and 40.7% year-on-year respectively. The market concentration of the three major groups was 75.09% The level of 74.66% in the same period last year increased slightly. Most of the 22 sedans in the catalogue have a substantial increase from the same period last year. Although the market share of Shanghai Volkswagen has fallen by 7 percentage points in mainstream sedans, it has still topped the list with sales of 241,854. No one can shake its position so far. FAW-Volkswagen continues to sell well with its three major brands. Rapid sales in January-October reached 173,307 units, setting a record high in the same period in history. Shanghai GM sold 92,022 cars in an 1-10 month, an alarming increase of 110.88%. Tianjin Xiali benefited from the first price reduction of gunpowder at the beginning of the year. At one time, its series of models were in short supply. From January to October, Xiali series sold a total of 77,810 vehicles, an increase of 23.64% year-on-year. Since the introduction of Elysee, Shenlong has seen a rapid improvement in market sales. From January to October, total sales were nearly. 70,000 vehicles. From the point of view of each car brand, the market share of the old car brand is shrinking, the new car brand is generally recognized by the market, the development momentum is very strong, a large number of new brand new models listed on this year's car market has greatly increased Determine the role. In January-October, Santana, Jetta, and Fukang’s market share for the “third oldest†fell by 10.09%, 2.62%, and 2.77% respectively; new brands such as Polo, Palio, Elysee, Fome, Siena, and China After the new bluebirds are listed, they are sought after by a large number of consumers and the market sales situation is very promising. From January to August, 45505 cars were imported into the country, an increase of 34.10% year-on-year. The cumulative amount of imports was 1.052 billion yuan, an increase of 42.60% year-on-year, and the import car market was 6.27% over the same period. Imported cars are mainly concentrated in the grade of 1.5-2.5L, with a total of 330.35 imported cars, accounting for 72.60% of the total imported cars. In addition, imports of high-emission cars and off-road vehicles have increased significantly. From January to August, 6151 cars were imported in excess of 3L, which was a year-on-year increase of 153.10%, and SUVs imported 13,846 vehicles from January to August, an increase of 121.82% year-on-year. Second, the characteristics of the car market in 2002 The largest year of production and sales, the fastest growing year This year, the demand for the national car market is booming, and the market is blowout. This has caused many industry professionals to surprise themselves. It is understood that many models are in short supply in the market, and manufacturers have to produce at full capacity. The production capacity constraint has become the biggest regret of some manufacturers. According to statistics, from January to October, a total of 908,146 cars were sold in the country, which was far more than the total sales volume of last year, an increase of 51.73% compared with the same period of last year. It is expected that the sales volume of the car market in the whole year will increase year-on-year. More than 40%, this will record a splendid achievement in the history of Chinese car development. This year's sedan market is very competitive. In order to win the favor of consumers and expand market share, various manufacturers have launched a large number of marketable new cars in the market, such as: Polo, Palio, Elysee, Formosa, China, Siena Vios, Maxima, New Bluebird, Polaris (1.6L), Picasso (2.0L) are just dazzling and dizzying. According to statistics, there are more than 10 kinds of new car models introduced. If you add new and modified cars, there are 20--30 types of new products. On average, several new models of cars are listed every month. People have to be amazed that today's Manufacturers respond to the market faster and more quickly. The year in which the car market is most competitive and the price cuts are most frequent This year is the first year of China’s accession to the WTO, and it is also the year in which auto tariffs have fallen the most. The competition in the domestic car market is not only among numerous cars and quasi-car manufacturers, but also has to face the market impact of imported cars. In the face of huge market competition pressure, sales costs of domestic car manufacturers for sales promotion and advertising have all increased sharply. The sales cost of major car manufacturers has also increased by more than 50%. Many car manufacturers are competing in the fierce market. In order to win the initiative, they have chosen a strategy to reduce the price of cars; the price war smoke was first lit by the Xiali car at the beginning of the year, followed by a number of car brands have followed suit, and a fierce price war on the Chinese car market has been pulled The curtain was opened. Imports of cars have not yet pose a substantial threat to domestic cars This year, the auto import quota is as high as $8 billion, and the auto tariff has fallen the most. The threshold for imported cars to enter the Chinese market has become wider and lower than before. However, the State firmly controls the distribution of import quotas and the issuance of imported car licenses, and effectively controls the total amount of imported cars entering the Chinese market. At the same time, due to the impact of the exchange rate of the yen and the euro in the middle of the year, the price of imported cars has risen instead of rising. , curb the sales of imported cars. According to statistics, from January to August, a total of imported cars increased by 34.10% year-on-year, accounting for 6.27% of the car market over the same period, and the automobile industry damage warning index was in the green light zone, which did not pose any impact on domestic cars. 10-20 million yuan car maximum demand The production and sales of the car market have been booming this year, and all grades of cars have gained in different degrees. According to statistics, in the January-October period, the market demand for medium-to-high-end cars with a price of more than 200,000 yuan was 268,266 cars, an increase of 72.57% year-on-year; medium-to-high-end cars have become the dominant force driving market growth, from January to October, 10-20 million yuan. The demand for mid-range cars was 409,834. The demand for cars of this grade was the largest and accounted for 45.04% of the market share of the entire car market. In the same period, 230,046 economic cars with a price of less than 100,000 yuan were needed, and the demand for cars of this grade was the smallest. Third, analysis of the reasons for the hot demand in the car market in 2002 A good macroeconomic environment has laid a solid foundation for the prosperity of the automotive market In the first year of China’s accession to the WTO, China’s economy showed a good momentum of growth. According to the autumn report issued by the Chinese Academy of Social Sciences, the growth rate of China’s national economy in 2002 will clearly exceed that of the previous year, with annual GDP growth. The rate will reach 7.8%, or even higher. The economic prosperity has driven the steady growth of the consumer market and also provided a powerful driving force for the growth of the automotive market. The car has become another major consumer hot spot after real estate With the steady growth of China’s national economy, people’s wage income has also increased. More and more people have the ability to consume cars. The improvement of living standards, improvement of quality of life and level of consumption have become the consensus of people. After people have satisfied the consumption of clothing, food and housing, they have turned their attention to the consumption of cars, which has facilitated people’s lives and expanded their space for activities. It has increased the joy of people's lives and has become the first choice for modern people to improve their quality of life. The policy environment for car use is greatly improved For many years, the country has been developing the automobile industry as the pillar industry of the national economy, and has explicitly encouraged the sedans to enter the family. The central and local governments have done a lot of work in improving the taxation policies of cars, clearing up unreasonable charges, and improving the consumer environment. With the introduction of relevant policies and regulations, the policy environment for the use of passenger cars has been greatly improved, and the sedan market has gradually developed in the direction of normalization, thus stimulating people’s desire to purchase cars. Improved road traffic conditions make the use of the hardware environment significantly better In recent years, the state has continuously increased investment in fixed assets. Among them, a large part of the funds are used to improve road conditions and highway construction. Major cities increase the number of urban roads, rebuild, and expand them, as well as parking. The standardized management of yards and parking spaces has greatly improved the hardware conditions for the use of automobiles and created conditions for the consumption of automobiles. Constantly lower car prices make purchasing more attractive Since the beginning of the year, sedan manufacturers have set off a fierce price war to win consumers and market share. Car prices have declined in various forms; this kind of price reduction usually has three ways. One is direct price cuts, the other is The model maintains the original price, presents the configuration and other gifts, and the third is to increase the configuration without increasing the price on the models. Manufacturers have achieved obvious results regardless of the way they are used, stimulating people’s desire to buy, and consumers have benefited from it. Large number of new models available, effective supply increase This year's sedan market is very exciting. New models are brought together and listed. The choice of models is no longer limited to the “oldestâ€. These models are advocating, and some prominent technical leaders, such as: polo; some prominently configured, functional Strong, such as: New Bluebird; some prominent and affordable, such as: Palio. Each model is unique and attractive. Once it is on the market, it immediately gains the attention of a large number of consumers, and even appears in short supply. The launch of numerous new models has greatly stimulated the vitality of the auto market. Last year, the purchasing energy of the purchase of savings in the car market was released At the end of last year, China formally joined the WTO, and people had the psychological expectation of a sharp price cut for cars. They were holding their money for purchase, but this year's imported cars did not appear and could not be expected to be substantially reduced, so people no longer wait to buy a car. As a result, the previously saved energy was released, which is one of the reasons that led to the rapid growth of the automotive market. Car consumer credit adds another fire to the hot car market As China promises to liberalize the financial services market after China's accession to the WTO, before the foreign financial institutions landed on the Chinese market, several major state-owned commercial banks have cut loan interest rates, increased loan lending, and launched a wide range of automobile consumption in order to win market and users. Loans make the scale of auto consumption loans grow rapidly compared with the previous year. With the continuous development and improvement of the socialist market economy, the ability of companies to adapt to the market and control the market has been continuously enhanced. In order to better meet the market and win the favor of users, car companies have strengthened market research and analysis, according to the demand conditions of market segments. Develop and design new products with the preferences of customers. At the same time, actively introducing advanced marketing models and marketing concepts from abroad have brought marketing management into line with international standards and effectively expanded the market space. New competitors continue to join the competition in the car market Providing new driving force for the growth of car market demand This year, the country has changed for most of the quasi-car companies, making the car manufacturers originally included in the statistics of light passengers enter the car market with a new look and become new competitors. The entry of quasi-car manufacturers will make this year the total number of car manufacturers in the country ( 22) increased by 46% from the previous year (15), and the total sedan production also expanded. Under the circumstances of strong demand for the sedan market this year, it will inevitably lead to a significant increase in sedan sales this year. Fourth, the 2003 car market development trend forecast Analysis of Positive Factors Affecting the Car Market in 2003 The level of national economic growth in 2003 is expected to remain at a high level of more than 7%. The economic growth will also effectively promote the growth of government revenue, corporate profits, and residents' income, making people’s purchasing power for cars gradually increase and evolve into actual demand. . Next year, the tariffs on imported cars will also drop by a certain margin, and the quota will increase by 15%. The decline in the prices of imported cars will be the trend of the times. In order to maintain the price advantage in the market competition, the price reduction will be inevitable. The reduction in the price of cars will undoubtedly attract the attention of consumers. With China’s formal accession to the WTO and the intensification of competition in the car market, several models are no longer in circulation. New models are increasingly being launched and listed, and many new models will continue to emerge in the car market next year. Such as: Shanghai Volkswagen's Gao Le, Fengshen Sunshine, Guangzhou Honda's Feite, FAW-Volkswagen Audi A4 and Golf, Shenlong's Senna and so on. Many new models will provide the driving force for the growth of the car market. This year, the demand for the sedan market has been booming. A large number of car manufacturers have been in short supply due to capacity constraints. In 2002, these manufacturers began to increase investment and increase production capacity of cars. For example, Fengshen's production capacity will be expanded to 150,000, and the production capacity of Guangzhou Honda will increase. To 150,000 vehicles, Dongfeng Yueda started 150,000 capacity building projects. The expansion of car manufacturers' production capacity will expand new growth opportunities for the car market in 2003. The continued use of the used car market will greatly promote the sales of new cars. As the country continues to intensify its monitoring of the used car market, the used car market will become more and more standardized. At the same time, the favorable policies for the used car market will gradually promote the prosperity of the used car market, such as: free use of value-added tax for used cars, establishment of Second-hand car appraisers system, the establishment of old car replacement centers. A number of "promoting" quasi-car manufacturers will provide impetus for the growth of the car market next year. For a long time, the products produced by quasi-car manufacturers have been included in the statistical category of light passengers. In the market, they are also unfavorable and unsatisfactory. This year, these quasi-car manufacturers have been able to enter the sedan market, and quasi-car manufacturers have cherished this rare opportunity. The historical opportunities are eager to work hard in the 2003 sedan market. For example, Dongfeng Yueda proposed to produce and sell 50,000 vehicles next year based on this year's substantial growth. Geely also proposed the grand goal of building 400,000 Geely Automobile City. Chinese sedans are in short supply this year. With the increase in production capacity next year, sales growth will be just around the corner. South Asia is even more ambitious, aiming at 10% of future share. The Chinese sedan market will surely become even more energetic with the participation of quasi-cars. With the continuous improvement and improvement of the urban social endowment insurance system, the reduction of interest rates on bank deposits, the booming of auto consumer credit, and the government’s policies and measures to encourage the expansion of domestic demand and consumption, people are more willing to use the extra money. For consumption rather than savings, this will undoubtedly have a positive effect on the car market. Joining the WTO has set up a new development platform for the Chinese automobile industry, adding catalysts for the introduction of favorable policies in all aspects. Next year, the country will continue to be committed to governing the use of the automobile environment and the levying of unreasonable fees and taxation, and will issue various relevant favorable policies so that the entire automobile industry will maintain healthy and rapid development. Such as: car insurance rates will be opened, canceled 7 kinds of irrational road toll stations, "Road Vehicle Management Regulations" and the Central Bank "automobile financial institutions management measures", AQSIQ issued "defective automotive product recall management regulations" The introduction of these policies and regulations will certainly accelerate the development of the automotive market. An Analysis of the Unfavorable Factors Affecting the Car Market in . Local protectionism still exists in a certain range, and users' freedom of choice for cars is also subject to certain restrictions. The policy environment for automobile consumption is still not ideal in some areas, and local-local policies will continue to exist, such as: discriminatory policies for small-displacement mini-vehicles and economic cars. With the increase of car ownership, the contradiction between urban traffic road congestion and inadequate parking lots exist for a long time and within a certain range. This has affected people’s desire to purchase cars to some extent. The unreasonable charges for automobiles have not yet been completely eradicated. The phenomenon of “can't afford cars without affording them†still exists, which greatly hinders people’s consumption of automobiles. Car Market Demand Forecast in 2003 Combined with the situation of production and sales of the car market this year, a comprehensive analysis of the various adverse factors affecting the car market, is expected to total domestic demand for car market in China next year is about 1.35 million, an increase of about 22.7% year-on-year, of which more than 200,000 yuan in the demand for high-end cars in About 300,000 vehicles, about 100,000 to 200,000 mid-range cars need about 600,000 vehicles, and the demand for economic cars below 100,000 yuan is about 400,000 vehicles. In the imported automobile market next year, although the import quota will increase by another 15% on the basis of this year's $8 billion, the import quota for automobiles will reach 9.2 billion U.S. dollars. At the same time, the auto import tariff will be further lowered, and the rapid development of the domestic auto market will also stimulate The demand for imported cars; but the Chinese government still has the ability to firmly control the distribution of auto import quotas and the issuance of permits to protect the domestic auto industry. Imported cars are still difficult to enter the Chinese auto market on a large scale. It is expected that the growth rate of imported cars will increase next year. Slightly lower than or at most equal to the growth rate of domestic cars, the number of imported cars will be around 110,000.
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New model launches the fastest and launches the fastest year
More than 200,000 yuan in the growth rate of the fastest high-end cars
Increased ability of companies to adapt to the market to control the market
I. Analysis of the sedan market in 2002