According to the latest online survey released on September 26, 2012, senior managers of Chinese companies that have trade relations with Japan predict that the tension between China and Japan will continue until October. Nearly half of respondents expect that this situation will have a negative impact on their business this year; however, 68% of respondents believe that the scope of impact is limited, and the incident will cause their company's annual sales in 2012 to drop by 10% or less. In spite of this, in the current environment where China's economic growth has slowed down, the impact of the incident on individual industries cannot be ignored. According to the China Customs data, the total bilateral trade between China and Japan reached US$342.8 billion in 2011. Nearly 30% of the Chinese exporters participating in the survey expect that the incident will bring a certain degree of economic loss to their company. It is expected that annual sales will drop by 5% to 10%. Calculating the total amount of Chinese exports to Japan in 2011, it is expected that the Sino-Japanese tensions will bring economic losses of 7.4 billion to 14.8 billion U.S. dollars to China's entire export industry. According to the survey, two-thirds of the companies surveyed operating from Japan’s import business expect their losses to be 5% or less, but it is estimated that the loss to the entire industry will be as high as US$9.8 billion.

At present, most respondents plan to keep a low profile on this incident and maintain “normal business operations” where possible. However, the main concern of respondents was how to maintain business while anti-Japanese sentiment continued to heat up.

Manufacturers using Japanese parts and components say that if the situation turns bad, 73% of respondents will seek new suppliers of goods. One of the reasons for actively looking for new suppliers was that their employees wanted to completely resist Japanese goods; exporters said that if tensions between China and Japan continue to heat up, respondents will switch to the Chinese mainland and the European Union. Buyers; importers said that they will abide by the established contract, but stop signing new contracts before the improvement of Sino-Japanese relations; retailers said that the temporary suspension of display/sales of Japanese goods, and the termination of future contracts with Japanese suppliers for a period of time .

In addition, one-third of interviewees working in Japanese-owned, Japanese-owned and Japanese-invested companies admitted that the impact of the recent events on them was “although temporary, but the impact was significant”, but there were more than half of the respondents. The people claimed that their employees "are inclined to remain loyal to the enterprise and concentrate on their work." When asked if there are major changes in the company within the next year, such as the suspension of operating Japanese brands, the closure of companies, or the divestment of Japanese investors, the survey results appear to be more fragmented, with 45% of respondents saying that they are “extremely unlikely” to choose The "very likely" and "more likely" respondents each accounted for 11%.

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