With the development of commercial vehicle gold blowouts for 10 years, the commercial vehicle market has ushered in a strong year of strong development. Unlimited aftermarket business opportunities are becoming a new round of competition for auto makers and key component companies. As one of the five major strategic businesses of Weichai , the post-market, how to seize the opportunity to gain a foothold in the new blue ocean of the post-market and grasp the initiative in the development of the post-market business, maybe from the market segment after the 2015 business conference Can find some answers. Hurried 2014, main results of the market after inventory In 2014, Weichai initially built three product systems: oil products, spare parts and remanufacturing. Among them, the oil product system consists of 6 categories, 20 sub-categories, 87 models, 217 specifications, and a new “Engineering Machinery Oil†was introduced. "The spare parts stipulates a total of five categories of installed parts, maintenance parts, remanufactured parts, special tools and special matching; remanufactured engines are classified according to the standard version, simplified version and short version." In order to actively promote the initiative of dealers, Weichai launched a series of marketing campaigns in 2014, which also showed multiple effects in terms of product sales, channel expansion, and marketing. "1+2+2+1" makes 2015 go steadily and better Under the guidance of the market strategy of “strategic guidance, channel sharing, and win-win developmentâ€, in 2015, Weichai continued to uphold the core concept of “after-market savings for customers and make money through channels†and proposed “1+2+2. The +1′′ work initiative is to fight a tough battle, improve both capabilities, explore two modes, and create a healthy market environment. After the Weichai market through a joint consulting company, it specifically launched a post-market channel capacity improvement plan. For the improvement of internal personnel control and management capabilities, the Weichai post market evaluates business personnel in terms of business acquisition, communication, and analysis and guidance, and establishes a benign survival and elimination of the inferior, in order to achieve an overall improvement in the overall quality of internal personnel. In the exploration of the two models, after the market, Weichai mainly focused on product innovation to expand product lines, increase new products, and create new profit models for channels. In order to better maintain the market order and create a virtuous market environment, during the period of 2014, Weichai has reported and investigated 4 dealers in violation of relevant contract regulations, and established them in Inner Mongolia, Shenyang, Chengdu, Linyi and Hangzhou respectively. The five "confederation zones" effectively safeguarded the market order in the region. In this post-market segment, Weichai once again reiterated and emphasized the situation in the “Central Bank Management Measures†on regional stocks and low-price competition, and invited all representatives from the central bank to sign contracts for “Thirteen Trustworthiness Management†and enhance them. The integrity of the majority of dealers, and strive to build a fair and healthy market environment. Commercial Heat Pump Water Heater Electric Water Heat Pump,Electric Heat Pump Hot Water Heater,9kw Heat Pump,12kw Heat Pump Guangdong Y.K.R New Energy Co.,Ltd , https://www.ykrheatpumps.com
After Weichai 2015 Business Conference Market Branch