On July 22, 2014, the US International Trade Commission decided that cars and light truck tires imported from China may or may soon "substantially" damage the US domestic tire industry.

The reporter learned that this decision may result in an additional tariff of 60%, according to the process "plus a punitive tariff of 26%", according to Exane explained. "China Rubber Industry Association has said that if this becomes a reality, it will be impossible to import tires from China, and it will require the Chinese government to take corresponding countermeasures."

Tariffs are taxes and fees in addition to the 4% tariffs already imposed on Chinese tire imports.

Tire manufacturers have been largely speechless about possible tariffs. Exane believes that the Michelin Group will benefit from additional tariffs.

It is understood that the possibility of restarting US tariffs on Chinese-made tires may result in an increase of 1-2% of Michelin's EPS (earnings per share) while highlighting its low profitability and price-driven entry-level tires.

Michelin was adversely affected due to tariff levies from China to the United States between 2009 and 2012, according to Exane.

“Michelin is indeed disadvantageous in competition with entry-level players, unlike any other European tire manufacturer,” Exane said. “As we firmly believe that the high-end market is set to grow faster, more rules and profitability, we believe that Michelin stocks should be discounted.”

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