Whether it is a suspected market monopoly investigation or a passenger's complaint about its price increase and service quality, it shows that Didi has certainly provided a lot of innovative services, but it also needs to exert more action on market fairness.
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The bigger and bigger the drops are facing the troubles of giants, such as the constant news that is constantly emerging. According to reports, Beijing passengers were rushed down after 2 minutes of work and went to work. She sent this information back to Didi, and received a penny for cancellation of the compensation. Another Beijing passenger reported that Didi drivers drove the WeChat red envelope while driving, and legal sources said the move was suspected of dangerous driving.
More users said that the price increase of Didi was too high. According to a survey conducted by the Guangzhou media, the price of the local “People Uber†has been raised to a level of drip, and the fare of nearly 8 kilometers has exceeded the taxi. . This means that the previous price as the biggest competitor, Uber, and no price war, integrated into a unified price model, users have no freedom to choose.
The data shows that in the first quarter of this year, the drop-dried car in the special-purpose car market ranked first in the industry with 85.3% of the order market share, and Uber and easy-to-use vehicles ranked second and third respectively with 7.8% and 3.3% respectively. After the merger, Uber China will occupy 93.1% market share. In fact, the Didi has formed an absolute dominant position in the network car market, and there are no competitors in the field of vision.
Mastering the huge market resource advantage and integrating it into a new price operation mode with high price increase, it also touches on the public and public opinion concerns brought about by a series of mergers and acquisitions - involving market monopoly, price manipulation, or Damage to consumer rights. According to the "Regulations of the State Council on the Centralized Declaration of Operators" issued in 2008, if all the operators involved in the concentration, the total turnover in China in the previous fiscal year exceeds 2 billion yuan; and at least two of them If the turnover in China exceeds 400 million yuan, an anti-monopoly declaration is required. The Anti-Monopoly Bureau of the Ministry of Commerce has already talked about it twice, asking it to explain the transaction situation, the reasons for not filing, and submit relevant documents and materials, which is the landing of anti-monopoly regulations.
It is true that the recent price increase of Didi seems to belong to the company's self-issuance, but as the majority of the market share, the price increase phenomenon quickly occurred after the merger with Uber (China), and people interpret the two layers of meaning.
First of all, Drip is under tremendous pressure from the investors behind it. It must be freed from the previously expensive subsidy, and quickly find a break-even point. The price increase or the substantial reduction of subsidies will become the only path. Secondly, the reason why Didi can stand up against public opinion and public opinion is a refutation of consumer concerns. After the peer-to-peer competition disappears, Didi begins to harvest resource dividends, and consumers can no longer vote by using their feet. Play the game.
Similar concerns are not from today. The European Commission began investigating whether Uber's business in France and Germany violated competition regulations in 2015. Although the EU expressed its welcome to the shared economy, it also pointed out that Uber and other businesses should not evade taxation, security and society. Relevant regulations in the field.
Like Uber, Drip is self-defined as a digital platform for drivers and passengers who provide services, but it also has the characteristics of a transport service provider, such as starting a self-purchasing transport vehicle and forming a full-time driver team. Therefore, Didi must bear more stringent transportation services and safety responsibilities. When passengers encounter poor service quality or even a safety accident, Drip cannot evade the supervisory responsibility of the driver of the network driver in the name of the “third party†platform, and evade the joint liability for damage caused by the driver’s behavior.
It can be said that Didi has to bear more market responsibilities, whether it is from the investigation of the suspected market monopoly by the regulatory authorities, or the dissatisfaction and complaints of passengers regarding their price increases and service quality. This shows that Drip provides a lot of innovative services, but it also needs to exert more action in market fairness and consumer protection. As for the market specification of the network car, it has indeed reached the stage of further speed increase. This will gradually form a benign trend of clear distinction between government, business and consumers.