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Since the beginning of April, the national lighting market has been in a downturn. Manufacturers and distributors all over the country are holding on to their teeth. This is also true in Hainan. It may be worse than imagined. When I visited the lighting market in Haikou, I heard a dealer owner introduce him. He said: I don’t know what it was doing this year. It’s worse than last year. Although it was affected by the big environment last year, but in the store. There will be customers coming, but after the spring of this year, the business has become more cold, and no one has ever been to the customer. I don't know if I can persist. As the author's investigation found that many dealers are preparing to change their careers this year, it is not a matter of months before they have been affected by the big environment. Since last year, the business has been bad and has been persisting until now. In the same year, some dealers will change their way to find another way out. Hainan is mainly supported by the three pillar industries of tourism, agriculture and real estate. First, tourism in Hainan only began to flourish after the fall, but it is also the off-season of tourism after April. Second, agriculture and Hainan's agriculture mainly rely on rubber, vegetables and fruits to support the economy. However, only fruits are sold well. Rubber and vegetables have not been sold in recent years. The most important thing is rubber. In recent years, The price of rubber can't be lower. Many farmers rely on tapping rubber to live their lives. Nowadays, the price of rubber is not good. Many rubberists have sold the rubber floor. They ran out to work in the mainland, mostly. The farmers have gone out to work, and the consumer groups have also decreased. Third, real estate factors are limited. In the past two years, the number of buildings in Hainan has increased. However, house prices have not fallen, and the rate of household purchases is low. This is also a factor influencing them. In addition, the Internet is developing rapidly. Many merchants reflect that the impact of e-commerce on it is not small. Moreover, many manufacturers in Guzhen have also come down to seize the market. The manufacturers have come down and have an advantage in price. They also do not open stores. Renting an office is fine, so the market in Hainan is now a mess. In a market like Hainan, only diversified operations can overcome the difficulties ahead. If it is still lazy business as before, how many ideas can be sold and sold, so sooner or later it will close the transfer, so the peers need each other. Help, resource sharing, resource integration, and better survival. Consumers with high-income, low-priced and low-priced products are popular. After visiting several well-known wholesalers in Haikou, the reporter learned that the current wholesale lighting in Hainan, the first positioning should be relatively low, according to the humanities and customs of Hainan. Position the market. At present, the first-line market can go to high-end products, such as Haikou, Sanya and other cities, but in the following cities and counties, products with slightly higher prices are rarely able to move. Residents have lower awareness of lighting brands and see which ones they see. Which one to buy cheaply is also related to the income of local residents. In addition, since the establishment of the International Tourism Island, house prices have been rising, but people's income has not been raised, low income and high consumption, so many people are not cheap to look at what to buy, so no matter in Hainan Is the lamp or something else, the price is too high on the channel is generally not very good. Unless the brands like NVC, Opus, and Sanxiong are relatively stable, people's awareness is relatively high. If the new lighting brand, the channel of high-end price is difficult. In the author's visit to Hainan Mulinsen, Yiguang, Hainan Operations Center, Mu Linsen's performance in Hainan's second and third tier markets is still good, because the price of Mulinsen products is particularly suitable for Hainan's market, in the cities and counties below Hainan, bulbs and T5, T8 The volume of the tube is very large. Compared with Yiguang, it has advantages in terms of engineering. According to Houbin of Yiguang, this year's development channel in Hainan is much more difficult than last year. The first big environment is not good. The most important thing is that many dealers are afraid to buy in bulk. The goods are taken little by little. If you take more, you are afraid that you can’t sell them. So this is also a headache. . In such an environment, the operation center should help the dealers to tide over the difficulties together, not just selling the goods to the dealers, but helping the dealers to sell the goods. Now, in this environment, only by helping each other can we tide over the difficulties together. The rise of second- and third-line real estate drives the lighting market In recent years, the air pollution problem in many cities in the country, especially in the north, has accelerated the demand for home buyers in Hainan. However, high housing prices have pushed consumers to the second and third tier markets. The level of awareness of the buyers in Hainan is increasing. Therefore, there are many new demands in Hainan's second-tier property market outside Haikou and Sanya. Compared with the high prices in Sanya and other places, for some home buyers, the price advantage of Hainan's second-tier sector is also obvious. It is worth mentioning that, such as Wenchang, Boao and other regional real estate, many also focus on small and medium-sized products, reducing the total price threshold for buying a home. During the visit to the lighting market in Chenzhou City, Hainan Province, the reporter learned that there are not many lighting stores in Nadal Town, Quzhou City, and there is no market for forming lamps. The lighting stores are scattered in Wenhua North Road, Zhongxing Street, and Jiefang Road. These three roads are the main route of the big town in Zhangzhou. At present, Chenzhou City is a key city in the western part of Hainan, and there are many real estate constructions in the city. Therefore, the demand for lamps in Chenzhou City will definitely be very large in the future. It is understood that there are about 50 lighting stores in Nadal Town, Quzhou City. There are NVC, Op, Philips, Yiguang, Sunshine and other brands. According to many bosses in this lighting street in Wenhua North Road, there are many real estate developers and new buildings in Wenhua North Road. Most of the rural and farm residents near Chenzhou City will come to the city to buy houses. The store is very close to the real estate. The residents who come to buy a house come here to see the lights and the lights are very convenient, so the market in Chenzhou is still good. Among them, some of the bosses are doing business from the ancient town, and they are shipped from the factory to direct sales. Zhongxing Street is the main road running through the whole town of Cangzhou. As long as the vehicles in the big town have to go this way, there are also many lighting shops on this main line. After visiting the reporter, I found that the lighting shop here not only sells lamps, but also sells hardware parts. It has been operating in this store for more than ten years. It is a famous old shop in the city, and the daily customers are constantly flowing. . According to the boss, in this street are shops selling furniture, they often cooperate to engage in activities, advertising, and use this good geographical advantage to market. Now the development of Chenzhou City is to develop along the West Line Expressway along the Cultural North Road. It is the only way to Haikou Haikou, so there will be more and more lighting stores. With the rise of real estate in the city, the future lighting market in Chenzhou will usher in new challenges. Merchants collectively engage in activities to cope with the cold winter. In the current bad environment, dealers can't wait and see. With reporters visiting the market, many building materials markets in Haikou are now engaged in group purchase promotion activities. Many lighting distributions are also involved, only following the team. In order to get out of the way, in the Haijia Wanjia home decoration square, a mobile factory was held, and thousands of people rushed, super group purchase activities, as long as the customer came to the scene, the customer had the feeling of coming to the factory, activities like this It can attract many customers. The effect of such activities once a month is good. In this event, there are brands such as NVC and Cosbury, and the group buying activities are held together with other building materials brands in the home plaza. of. According to Mr. Tian, ​​the executive director of Cosbury Operation Center, in the current bad environment, only the group purchase promotion activities can effectively sell the products, and these customers are all end-user groups, all of which are in need. Customers will come to participate in this event, so the transaction rate will be relatively high, which will also drive the retail consumption of the entire home plaza, as long as the home decoration to spend, you can enjoy a one-stop service, home decoration needs what building materials home It can be bought here, and it is affordable, so activities like this attract quite a lot of customers, as long as the home plaza can hold such an event every month, even if the environment is not good, it can survive. Therefore, in this case, this year, only with the big team, can we better survive the current difficulties.