The 2010 Shanghai World Expo has successfully concluded. The World Expo has a total of 192 countries and 50 international organizations. Nearly 70 million tourists visit the event. The demand for commercial vehicles and services is the highest ever for the World Expo. It is a commercial vehicle company. Provides a good opportunity.



It is understood that China's light truck products accounted for more than 55% of the global total in the past year. In 2010, it benefited from the continuation of the automobile-to-country policy and the 4 trillion investment and construction boom period. From January to September this year, the commercial vehicle market continued to maintain 15%. -20% of sales growth, of which 1.46 million were sold in the domestic light truck market, and the growth rate in the first 9 months was 29% higher than that in the same period. In this environment, Nanjing Iveco's new generation of light trucks represent the Yuejin Expo version, all the way to follow the footsteps of the Expo, and integrate classic brands with product innovations. Its average monthly growth rate has reached more than 30%. Yuejin Expo sales account for Yuejin products. More than 30% of the cumulative sales volume is a commercial vehicle that truly synchronizes with the Expo. As a key product of Nanjing Iveco, the Yuejin light trucks and the Expo version play a positive role in promoting continuous sales growth across the entire market.

Nanjing Iveco timely seized the opportunity of the young drivers for light-duty aesthetics, and leapfrogged the Expo version into a light-duty truck that meets the needs of different users, with a qualitative leap in terms of appearance, functionality and comfort. As a newly-built light truck, the body of the Yuejin Expo version flows through the blood of European trucks. It uses the world’s most advanced Sofem diesel common-rail engine technology and other domestic brand engine technologies, giving it a powerful boost. At the same time, the Yuejin Expo version has been recreated. The interior feels more comfortable, the appearance is beautiful and stylish, and it meets the aesthetics of young drivers.

Yuejin Expo has shouldered many honours such as “Expo Partner” and “Designated Car for Expo”, which has an undeniable publicity effect on its sales increase. Moreover, as the demand of consumers rises, the effect of the World Expo will leap forward. The increase in light truck sales has played a significant role in promoting. According to Nanjing Iveco relevant personnel, Yuejin brand is debuted as a partner of the Expo. Under the environment of the World Expo, which has high-intensity pedestrian flow and numerous non-professional automotive companies, its popularity will be further enhanced. It is also a symbol of Nanjing Iveco's strength and quality.

The successful holding of the World Expo and the successful implementation of the World Expo will be a classic battle for Nan Weike and Yuejin. According to a well-known car commentator, Nanjing Iveco seized the opportunities of the World Expo in a timely manner, used the Expo marketing tactics reasonably and effectively, and at the same time learned that the light-card market was becoming younger, and it played a role in promoting its competitors, eventually making the whole The product quality of the market has been improved.



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