According to statistics, the total demand for automotive filter products in China will increase to 570 million sets in 2010, and will reach 1.16 billion sets in 2020. The huge filter market has attracted the attention of many companies and also makes China's current filter industry The competition is fierce. On October 21, 2010, at the “2010 China Automotive Filter Industry Summit Forum”, as the representative of the independent brand filter company, Liu Wanbin, Chairman of Zhejiang Global Filters Co., Ltd. pointed out that the independent brand filter company The survival and development of the country faces enormous challenges. Therefore, the establishment of a unique competitive advantage, attention to the development trend of new energy vehicles, timely implementation of product technology, diversification strategy, etc., will be the future of these companies.

According to reports, there are currently more than 1,000 filter companies in China, most of which are self-owned brands. Despite the large number, only 30 major producers have been included in the statistics of the entire industry, and there are even fewer companies that have their own brands and improve their sales network. Although the current domestic filter industry market is fiercely competitive, the high-end filter market is basically occupied by joint ventures and foreign-funded enterprises. Liu Wanbin said that in this situation, self-owned brand filter companies should establish a competitive advantage that goes beyond product and price. At present, the competition among independent filter brands of domestic filters is mainly price competition. This kind of competition will surely jeopardize the development of the entire domestic filter industry. The domestic main brand filter manufacturers should be talents, management, and technology. , logistics, services and other aspects of hard work, the brand will do a good job, bigger, stronger.

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