Research Description China's automobile brand communication list is produced by the China Automotive News Agency's number of automobile public opinion monitoring rooms. It collects and processes information through the national automobile industry information and information database, “the number†platform, and then analyzes and organizes it by professional researchers. “There are a few†daily collections of more than one million news, posts, and more than 9,000 websites from professional websites including professional and traditional media at home and abroad, portals of car websites, official websites of relevant ministries and auto manufacturers, and news, forums, and blogs. Blogs and other content, and collected microblogs from more than 2.1 million sample Weibo active users (including: 1.2 million microblogging people, 300,000 institutional authentication users, 470,000 personal authentication users, and 170,000 active users with high volume of fans) And comments, from which to search, discover, and integrate the "information pulse" of the automotive industry, to provide reference for further branding of the industry and enterprises. The ranking of China's automobile platform brand communication is divided into the enterprise list and the model list. The enterprise list ranks the network platform brand of the three major enterprises. Wuxi Changchen Technology Co., Ltd , https://www.wxchangchen.com
Network platform In June, the auto market entered the off-season, and the traffic of the three types of auto companies declined. Passenger car companies fell 6.17%, commercial vehicles fell 22.84%, and the decline in independent brands was at least 3.39%. It is worth mentioning that in the passenger car business list, the amount of self-owned brands has not decreased, but has increased by 2.42%, becoming the mainstay of the network platform communication, which is mainly due to the strong demand of the domestic SUV market. According to data released by the China Association of Automobile Manufacturers, sales of SUVs in May were 465,900 units, a year-on-year increase of 44.5%. Among them, the growth rate of foreign-branded SUVs was slow, only 14.1%; the self-owned brand SUVs sang all the way, up 91.1% year-on-year, and sales accounted for 52.1% of the entire SUV market. Changan Automobile, BYD Auto, Geely Automobile and other independent brand car companies in June also spread hot spots and more related to SUV.
Passenger car companies: self-owned brand traffic increased against the trend In June, the traffic volume of passenger car enterprise network platform decreased compared with that in May, but the performance of different types of enterprises was not the same. Among them, the spread of joint venture brand enterprises fell by 22.65%, while the spread of independent brands grew against the trend, with a slight increase of 2.42%. The main content of self-owned brand enterprises is related to SUV. “Changan Automobile will push 4 new cars in the second half of the year, including three SUVsâ€, “BYD new energy SUV will be listed soonâ€, “BYD will build a SUV that is more fierce than Ferrari†- Large-scale dual-mode SUVs, "Geely plans to make up for 'SUVs, at least four models will be launched next year" and other news have received high attention.
FAW-Volkswagen surpassed Shanghai Volkswagen and became the highest-ranking joint venture. The “Breakdown†was the focus of media attention in June. On the one hand, there are rumors in the market, saying that FAW-Volkswagen sales have experienced a “bridging†decline. On the one hand, FAW-Volkswagen announced that its sales data for May was actively rumored, saying that “single month sales in May were down 14.5% compared with 160,592 vehicles in the same period last year. Mainly because the overall growth rate of the passenger car market has declined, especially the slowdown in the growth rate of the mainstream car market. In addition, the stock ratio adjustment is still a hot spot for the media, and FAW-Volkswagen said it is still doing asset evaluation. Shanghai Volkswagen's communication hotspots revolve around "the desire to use the "Santana" brand appeal, intensive layout of the A-class car market" and "start new energy strategy, two new cars will be put into production".
Self-owned brand enterprises: Changan took advantage of the Chongqing auto show to win the laurels in June. Changan Automobile won the championship of the traffic volume list with the home advantage of Chongqing Auto Show. The third technical carnival launched in the same period also received media attention. Among them, especially the SUV product CS75 in Chongqing Auto Show, Changan Technology Carnival performance is the most concerned. In addition, sales data also became its hot spot in June. Changan's accumulated sales in the first five months were 454,300 units, a year-on-year increase of 50.6%. Many media conducted in-depth analysis.
BYD ranked second. On the one hand, "advertising" is playing more and more "soft". In a traffic accident, the news that "BYD S6 was being attacked and unscathed" became a hot spot; on the other hand, BYD Qin was complained again, "Lithium iron phosphate was questioned. The news that battery group technology is being tested" is being watched.
Geely ranked third, "Volvo assisted Geely to develop a new platform, 8 new cars to use" for the June hotspot.
Commercial vehicle companies: Futian hand in hand a large force electric logistics vehicle In June, on the commercial vehicle enterprise network platform brand communication list, Futian Automobile ranked first. The news that “a huge strategic cooperation agreement with Fukuda will jointly build a new energy sales company†is the most concerned. The two parties will launch a Light electric logistics vehicle project cooperation according to the agreement. In addition, the news that "Futian Auto signed the Ricardo Company in the UK and the engine strategy continued to be internationalized" also had a small amount of transmission. The media believes that the news means that after successfully cooperating with the engine giant Cummins, the large-displacement model, Futian Automobile once again joined forces with the world engine giant to develop a small-displacement model market and build a full range of engine structure.
China National Heavy Duty Truck ranked third, and the content of the communication was mixed. The good news is that "annual income is 68.3 billion yuan, China National Heavy Duty Truck ranks among the top 10 in China's auto industry for 11 consecutive years", "China Heavy Duty Truck sold 7500 vehicles in May, an increase of 8.43% from the previous month", and "China Heavy Duty Truck exported to Africa." The 1,550 tractors, the first in the market, and other news received a certain amount of attention from the media. Worrying is that the Yellow River school bus is fully recalled, and the Haworth company is in a crisis of trust. However, some media also said that the recall of the Yellow River brand school bus is a normal phenomenon, and the output is also small. The society should treat this problem rationally.
The microblog platform and the overall growth of the network platform declined. In June, the traffic of the three types of car companies on the Weibo platform also declined. Passenger car companies fell by 11.53%, commercial vehicle companies fell by 40.64%, and self-owned brands fell by 37.75%. Different from the network platform, the independent brand has not become the platform for the spread of the Weibo platform. Only one of the top ten passenger car companies has been listed on its own. The communication awareness and communication skills of the self-owned brand Weibo platform need to be improved. Shanghai Volkswagen's micro-topic branding, Dongfeng Nissan's "runaway comics" style of low-cost communication and other methods are worth learning.
Passenger car companies: Dongfeng Nissan's "runaway transcripts" attracted attention In June, Shanghai Volkswagen ranked first in the list of passenger car companies' microblogging platform, and "Santana Hannah officially listed" had the highest spread. Of the 10 hottest Weibo in Shanghai Volkswagen, five are related to Santana Hauna. At the same time, Shanghai Volkswagen has a clear effect on micro-topic “branding†in microblogging, such as “Shanghai Volkswagen·Tipsâ€, “Shanghai Volkswagen·Interesting Lifeâ€, “Shanghai Volkswagen·Cultural Culture†and other micro topics. Have a good communication effect and form a certain brand effect. In addition, the news that the Shanghai Volkswagen Changsha plant, which has just been completed and put into production, is known as 'the most environmentally friendly factory of Volkswagen in China'†has attracted the attention of netizens.
Dongfeng Nissan ranked second. Unlike the overall downward trend, the amount of Dongfeng Nissan's transmission increased slightly in June. Dongfeng Nissan has achieved high attention from netizens in the "Golden Comics" style produced by the young people's favorite "Runaway Comics" style in the graduation season of the college entrance examination. The “transcripts†were sold with a total score of 450,000 units, and the netizens were well received for the “test subjects†with inventory increments, market positions, and sales of popular models. In addition, the “Dongfeng Nissan Tenth After-sales Service Skills Competition†officially launched in June also received the attention of netizens. The hottest Weibo single was forwarded 8883 times and 1480 comments were made.
Beijing Hyundai ranked third. During the Children's Day of June 1st, Beijing Hyundai's activities to donate love packages to poor children were the most concerned. "Everyone forwarded, donor Beijing Hyundai pledges 3 yuan, and presents a children's day gift to poor children." The microblog forwarding amounted to 20,944 times.
Note: Shanghai GM changed its name to SAIC-GM since July 1. Since the list monitoring time is June, the original name is still used.
Self-owned brand enterprises: BYD's “Tang War Fanbang†caught eyeballs In June, the spread of self-owned brand enterprises dipped sharply. BYD ranked first, BYD Tang officially listed on June 6, a series of microblogging around the listing is its June hotspot, the micro-topic "Tang War Fanbang" is the most eye-catching netizens. In addition, the news that "BYD's electric vehicles are frequently complained and the battery mileage is not up to standard" is also receiving much attention.
Beijing Automobile ranked second. “Shenzhen Car Rental signed a contract with Beiqi to make a new attempt to retain 'Beijing Blue'â€, and “Drip Express signed a strategic cooperation agreement with BAIC Group. The two parties will be used in driverless, new energy vehicles, car networking, and enterprises. The company has deep cooperation in four major areas, such as the car. Changan Automobile ranked second in decline and ranked third. After the closing of "The Chinese Man", the microblogging spread was slightly weak, and the micro-topic "Changan Ouliwei X6 Crossing China" activity has gained certain attention.
Chery ranked fourth, and the Dragon Boat Festival "Let's 'ç²½' mobilization" activities have a certain degree of attention.
Commercial vehicle enterprises: Yutong Bus was selected into the 2015 smart manufacturing special project in June. On the list of brand spreads of commercial vehicle enterprises on the Weibo platform, Yutong Bus ranked four times as strong as the top, and the Ministry of Industry and Information Technology announced the 2015 smart manufacturing special project. The related projects of 94 companies were selected, and Yutong Bus has received much attention due to the selection of projects.
Foton Motor ranked second, and the content of the news in June mainly focused on the views of netizens on the rise and fall of Foton Motor's stock price. BYD ranked third, "BYD held a pure electric bus bus launch conference in Athens, South America - Bogota, Colombia. The news of BYD's 18-meter hinged high-floor pure electric bus debuted in Colombia and even Latin America was higher." attention.