A few days ago, China Chery Heavy Industries Co., Ltd. participated in the acquisition of the global agricultural giant Glenn Group. Although, due to Kubota, Japan’s largest agricultural machinery manufacturer, later increased the purchase price to NOK 10.5/share, both Chery Heavy Industries and the United States Case New Zealand withdrew from the acquisition of Grand Group, but Chery’s move was still underway. The industry’s great concern is exactly what kind of company this is.



Chery Heavy Industry and Chery Automobile Co., Ltd. (hereinafter referred to as "Chery Automobile") are independent legal entities under the ownership of Chery Holdings Limited ("Chery Holdings"). Compared with the "brother" unit Chery Automobile, Chery Heavy Industries, which started from 2010, is rarely known. Since the official announcement of the 10-year plan in August last year and the debut of the Beijing International Construction Machinery Exhibition and Technology Exchange Conference in October, Chery has been showing people in a low-profile manner. Therefore, the industry is rarely talking about it. However, this recruiting ambition in the field of construction machinery is not a small one. It is evident from the move to acquire the world's largest agricultural machinery manufacturer.

“Currently, based on the importance attached to the status of agriculture as a foundation and the importance attached to agricultural mechanization and the agricultural machinery industry, the state finance invests nearly 20 billion yuan in subsidies for agricultural machinery each year, and the agricultural machinery market as a whole flourishes.” Wang Jinfu, general manager of Chery Heavy Industry, told the reporter, 2011 In 2005, the gross domestic product of the agricultural machinery industry exceeded 300 billion yuan. Such a policy stimulus not only promoted the rapid development of domestic agricultural machinery manufacturing enterprises, but also attracted the attention of the global agricultural machinery giants. All foreign-funded enterprises have increased investment in China and the industry competition has become increasingly fierce.



According to the “12th Five-Year Plan” of agricultural machinery, by 2015, the total power of agricultural machinery will reach 1 billion kilowatts, and the number of major agricultural machinery and equipment will grow steadily, and the equipment structure will become more reasonable. The level of mechanization of large crops such as grain, cotton, oil, and sugar has been significantly improved, and the level of comprehensive mechanization for farming has reached more than 60% (52% at the end of the “Eleventh Five-Year Plan” period). Recently, the Central Document No. 1 which has received much attention has also pointed out that to speed up agricultural mechanization, we must continue to expand the field of agricultural machinery operations and improve the level of farm machinery services. This means that both the quantity of agricultural machinery used and the technical level of agricultural machinery will be significantly improved.

Wang Jinfu stated that during the “Twelfth Five-Year Plan” period, the strategic goal of Chery Heavy Industries is to build the company into a world-class manufacturing enterprise of mechanical equipment. Chery said that although it has already withdrawn from Gram Group's acquisition, the company relied on the marketing advantages of Chery Auto's overseas market and has completed the planning of 147 overseas sales channels worldwide, with South America, Russia, Africa and Southeast Asia. Regional distributors have established strategic alliance partnerships.

About Chery Heavy Industries:
Chery Heavy Industry Co., Ltd. (hereinafter referred to as Chery Heavy Industry) was established in October 2010. The first batch of registered capital was RMB 3 billion. It is a large-scale modern high-end equipment manufacturing joint-stock enterprise integrating R&D, manufacturing, sales and service. Its business scope covers marine equipment. , mining machinery, construction machinery, agricultural equipment and its associated powertrains and core components. Chery Heavy Industry is a large-scale, modern enterprise integrating marine equipment, construction machinery, special vehicles, agricultural equipment, and supporting powertrains, core components, R&D, manufacturing, sales, and service, headquartered in Wuhu, China. It has headquarters in Beijing and three production bases in Wuhu, Nanling and Kaifeng.

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