Olympus Acting as Bitplane in China, Top Image Products Entering China

Olympus Acts Bitplan in China to Establish Imaris System Sales Channel

On June 29th, 2012, Olympus and Bitplan Corporation formally signed an agency cooperation agreement. The Olympus Life Science Division is responsible for the sales and channel construction of the Imaris system of Bitplan's core software platform in China. Olympus is the world's leading manufacturer of microscopy equipment. With "optical-digital technology" as its core competency, Olympus' microscope products have earned a reputation in the industry. Bitplan is a world-renowned software company with a leading position in the professional microscopic image analysis software market in medicine and life sciences. In the future, relying on the deep brand heritage and appeal of the Olympus Life Science Division in the field of domestic microscopic images, more global top-level image products represented by Imaris will enter the Chinese market one after another, and will inevitably greatly increase the number of research institutes and colleges and universities. Related areas of hardware and software.



Olympus was founded in 1919. Life Sciences Division (LBD) is one of the core businesses of Olympus in the global market. With advanced technology and high-quality services, Olympus provides advanced and professional life sciences. Full line microscope products. These have the world's highest level of microscopic imaging equipment and have had a profound impact on life science research. Since entering the Chinese market in the middle of the last century, Olympus has established long-term cooperative relationships with major scientific research institutes, medical institutions, and universities. It has established branch offices and after-sales service centers in seven major Chinese cities and has a sales network all over the country. At the same time, Olympus also actively promoted academic exchanges and education in the field of micro-imaging in China and abroad. At the recently completed Olympus Microscope Training Center, Olympus organized scientific research workers from all over the country to study.

The Imaris system to be represented by the Olympus Life Sciences Division comes from Bitplan, headquartered in Zurich, Switzerland. As a leader in the field of spectroscopic systems and microscopic imaging systems, under Andor Corporation in the United Kingdom, Bitplan currently specializes in multi-dimensional image display, processing and data analysis systems for high-end microscopic image users. The company's core software platform, Imaris is composed of Imaris, Imaris MeasurementPro, Imaris Track and other modules, enabling laser confocal 3D/4D and even 6D image data display and analysis functions. From hundreds of megabytes to ten million megabytes of files Can handle it easily. A variety of advanced analytical tools can handle complex problems, providing accurate measurements for cell biologists and neurologists in terms of single cell division, analysis of organelles, spatial statistics, morphological analysis, and interactive live cell tracking data. Since 2008, Bitplan has established sales and service channels in China directly for Chinese users and through partners. The cooperation with Olympus Life Sciences will mainly include the sales, maintenance and channel construction of the Imaris system in China. The huge user base of Olympus microscopic image equipment in China will be the largest potential source of users for the Imaris system.

The Olympus project leader said in signing the agency agreement that Olympus had high hopes for this strategic cooperation. Olympus and Bitplan are both internationally influential leading brands. The Olympus microscopic image system and Bitplan's image analysis and processing system have very high complementarity in applications related to life science research work. . Hope that through the cooperation of both parties, we can achieve the expected win-win goals. Olympus also hopes to help domestic customers through its agent Imaris system to obtain high-level sample and image analysis capabilities that are synchronized with the world, and to reward consumers for their support and trust in Olympus products over the years.