Nanjing aunt "microblogging private dining": Internet booking cooking process

Nanjing Auntie “Weibo Private Kitchen” Opens in Suzhou

Using microblogging @ to order meals, the purchase and cooking process is also live on Weibo, 46-year-old "Baomao" quit her job to regain her food dream

Weibo has already become an integral part of everyday life for many people. However, private dining rooms using Weibo@ to order meals are rare. The reporter had no intention of discovering this cyber private restaurant when he swiped Weibo. No physical store was limited to delivery, and the owner was a 46-year-old aunt of Nanjing. Since she liked Suzhou cuisine, she came to Suzhou to open this online gourmet restaurant. It also uses the Internet to publish the selection of ingredients and the production process on Weibo, which makes people feel at ease and attracts attention. Yangtze Evening News reporter Yao Yihe

A bowl of oyster noodles, let her fall in love with Suzhou cuisine

Quit sales, regain your dreams and start a gourmet restaurant

Yesterday afternoon, when the reporter logged in to Weibo, he inadvertently saw a free try-tapping Weibo that was forwarded by his bloggers. He opened a microblog. The reporter saw this trial eating Weibo by a network named Suzhou. Baoma’s private dish was issued by netizens. The reporter browsed Weibo and found that the blogger’s Weibo private kitchen had just been opened for a few days, mainly based on tasting.

Subsequently, the reporter also contacted the blogger of the private dish. The blogger surnamed Liu was a Nanjinger and her friend called her BaoMa, and this treasure mom was 46 years old this year. Before she was engaged in sales in a furniture store The work, like the mother of food and tourism, came to her original job and made her own dream.

She smiled and told reporters that she had been to Suzhou a few years ago and was very impressed with Suzhou. “At that time, I was eating a bowl of ZAO ZaoMian on Guanqian Street. I was very impressed. I told myself that I had the opportunity to develop my own food business!”

"I used to have an old man in the house. I could not easily quit my job. Now that my mother is gone, I have nothing to worry about." Bao Ma frankly said: "Opening the gourmet restaurant has always been my dream when I was young. I am now 46 years old. Finally, Regain youth!"

Weibo opened stores, both stylish and save the store rent

Prepare meals at home and send them to customers

In the interview, Ms. Bao also said that she used microblogging to open stores. First, she felt comfortable with the development of the trend. At the same time, it was more important to save the money in the store. Ms. Bao told reporters that she had just arrived in Suzhou and stayed with her relatives. Meals are delivered at meals and money is saved in the store.

The reporter logged in to Bobo's Weibo and caught a glimpse of food. The free tasting article was reposted more than 50 times in just a few days. The reporter saw that the blogger had finished the trial." "kuaikuai_zhou" is even more ridiculously praising and commenting: "The boss's beef powder is really like, like a fire, cheeks and fragrant after eating, people want to burn!" In addition, the reporter also saw some in Suzhou The Nanjing netizen was excited to leave a message saying: “Can you do Nanjing's trick? To be spicy oil, you must be hot!”

At present, staple foods for private kitchens are mainly based on various types of rice flour. Bao mom explained that this is mainly because rice noodles are not affected by meal delivery time. If you change pasta, it is likely that you will be stuck together for a long time. The mother also integrated some of the characteristics of her hometown and sold local Nanjing cuisine such as Jinling Roubao, Daban Pi Dian, and Hong Dou Xiao Yuan Ba.

Bao Ma told reporters that the group she was targeting was mostly white-collar workers. At present, she is not familiar with the road to Suzhou. Therefore, the meal delivery is limited to the park, near Canglang District, and Pingjiang District. Bao Ma also confidently told reporters: “I am now researching Suzhou maps on the Internet in addition to cooking, and I believe that I will be able to get a thorough understanding of Suzhou soon!”

"Bao Ma" business book

How to overcome the difficulties?

Try to earn word of mouth

The reporter also learned that on September 15th, Baoma’s microblogging of private kitchens was only put into trial operation. These days were mostly forwarded tastings, and the formal business had not yet been received. However, Bao Ma is not at all discouraged: “Everything is difficult, and now many of my microblogging trials have been forwarded. They have tasted something delicious and will certainly be patronized again!”

How to seize the customer's "stomach"?

Suzhou people like sweet, cooking to add sugar

In order to adapt to the tastes of Suzhou people, Bao Ma also learned some Suzhou cuisine and interviewed Zhongbao Ma humbly: “I really like the cuisine of Suzhou and I am still learning. However, I discovered that Suzhou people particularly like sweet food. Meat moon cakes are sweet and they must be sugared when cooking. Fresh pickled oysters are the first Suzhou dish I've learned!"

How to make customers feel relieved?

Weibo "live" purchase cooking process

At the same time, the reporter also discovered that there are more than finished dishes on Taobao's Weibo, and there are also some cooking steps. Baoma told reporters that these were shot while she was cooking. In addition to the process of purchasing raw materials, Bao Miao explained: “Now that food safety is a problem, this will allow netizens to clearly see the steps of my procurement and cooking. I buy peace of mind. They also eat with confidence!"

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