Market Outlook for Domestic New Camry Market on December 8th

As the main model of the domestic official mid-level car market, Toyota Camry’s every move has attracted the attention of consumers. With the launch of its new models in Japan, North America and other places, many people are also looking forward to the arrival of the new domestic Camry. According to the latest news obtained by Netease, the new domestic Camry will officially announce the price on December 8. How about the competitiveness of this highly-regarded Japanese mid-level car, let's take a look at it briefly.

The prototype of the domestic new Camry should be the Japanese version. In appearance design, although the new Camry made in the front, rear and waist line design has changed compared to the old models, but its overall side profile is basically the same as the old models.

In terms of body size, the length and height of the Japanese version of the new Camry are respectively 4825mm, 1825mm, and 1470mm, and the wheelbase is 2775mm. Compared with the 4825mm, 1820mm, 1485mm, and 2775mm models of the domestically produced and the old models, the new model changes only in that the body width is increased by 5mm and the body height is reduced by 15mm. In terms of track, the new Camry's front 1575mm/back 1565mm is also very close to the old model's first 1575mm/back 1560mm.

In terms of powertrain, the domestic new Camry uses 2.0L and 2.5L engine combinations. The entry-level 2.0L will, of course, also be equipped with a 1AZ-FE engine that is already on the older models. The maximum power and torque of this 2.0L naturally aspirated engine are 108kw/6000rpm and 190Nm/4000rpm, respectively. From the perspective of actual dynamic performance, it can fully meet the daily travel needs of consumers.

High-end 2.5L models, domestic new Camry has two options. In the Japanese market, the new Camry 2.5L model uses a 2AR-FXE engine. The maximum power and torque of this in-line 4-cylinder naturally aspirated engine is 118kw/5700rpm and 213Nm/4500rpm, respectively, compared with the 2AZ-FE engine used in the old 2.4L model (maximum power 123kw/6000rpm, maximum torque 224Nm/4000rpm). In contrast, although the 2AR-FXE has increased its displacement, it has lost 5kw and 11Nm in power output. In the US market, the maximum power and torque of the new Camry 2.5L models are 178hp (133kw)/6000rpm and 170lb, respectively. -ft (231Nm)/4100rpm, which is 10kw and 7Nm higher than the domestic old 2.4L model. According to past practice, the domestic new Camry should choose the same adjustment as the US model because it is difficult for the Chinese to accept that the output power of a new car will shrink as the displacement increases.

Gearbox, the new low-end 2.0M Camry made of course will also use 4-speed automatic transmission. Although this product does not have much selling point in terms of technical content and performance, its greatest advantage lies in its low cost and mature reliability. The high-end 2.5L model uses the same 6-speed automatic transmission as Highlander.

As the main model of the domestic mid-level official mid-level car market, the domestic new Camry will certainly not be inferior to its competitors in the level of configuration. In terms of safety configuration, in addition to the front front/side airbags, head air curtains, ABS, EBD, BA brake assist systems, VSC body stabilization control systems, Xenon headlights, and AFS headlight intelligence that have appeared on older models. In addition to the configuration of follow-up systems, parking sensors, and reversing imaging systems, it is highly likely to increase the deployment of knee airbags, brake priority systems, electronic tire pressure monitoring systems, and blind spot monitoring systems. After experiencing the “brake-gate” incident and the FAW Toyota’s models have been equipped with a brake priority system, GAC Toyota should indeed increase the brake priority system for its models in order to dispel consumer concerns about safety when buying a car.

In terms of comfort configuration, the old Camry is rich enough, and it is difficult for the new model to have a big breakthrough. Consumers value electric sunroofs, heated electric adjustable leather seats, dual zone automatic air conditioning, one-key engine starting system, smart key system, cruise control system, multi-function steering wheel, DVD navigation system, etc., all in the new Camry There appeared to be no problem with satisfying consumer demand for comfort.

Although from the past market performance point of view, Camry is not a model to win by low prices, but this does not mean that it can be set at an arbitrarily high price. The price information from the terminal market shows that the current discount rate of the old Camry has reached 30,000 yuan, which also gives the new model a price range. With reference to the official price of the 208,800 yuan for the old 2.0L model and 199,800 yuan for the new MAGOTAN 1.4TSI model, the price of the new Camry 2.0L model is likely to be set at around 198,800 yuan.

Compared with the time when the old Camry went public five years ago, the market pressure on the new models is obviously much greater. The new Passat from Shanghai Volkswagen is a model that does not lose the Camry and has more advantages in terms of space and performance. The new Magotan from the European version of the Passat has a slight lack of word-of-mouth, but its space and performance However, there is a clear advantage; although the old rival Honda Accord has not launched new models, but its constantly falling prices will attract practical consumers; gradually rising Dongfeng Nissan Teana, is a comfort as a selling point of the model. In the face of these four major rivals' combined blocking, it is difficult for the new Camry to reproduce the hot-selling hot spot that year. Even if it maintains its existing market share, it will need to make greater efforts.

According to the manufacturer's plan, the old Camry will not stop its delisting due to the launch of new models. For this choice of manufacturers, I think this is a well-known move, because it can help Toyota further breakdown of the mid-size car market and increase market share. Based on the comprehensive strength of the new and old Camry and the actual needs of consumers, GAC Toyota's monthly sales in the domestic mid-size car market should reach 20,000 or more.