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Under the influence of the international market energy crisis, the world has gradually entered the era of energy conservation. Countries have actively eliminated low-efficiency and high-energy-consuming products such as incandescent lamps through legislation and government guidance, and vigorously developed the LED lighting industry. Nowadays, with the dual promotion of the government and the market, LED lighting with the goal of environmental protection, energy saving and emission reduction is rapidly spreading in the field of public lighting, and actively infiltrating into the commercial lighting, office lighting and home lighting markets, which also promotes LED in the world. The share of the lighting sector continues to climb and quickly enters the era of LED lighting.
The growth of the overseas home lighting market is now available, and LED penetration is rapidly increasing in the global market. According to estimates by global market research institutions, the LED lighting market has a value of 35.3 billion U.S. dollars in 2014, which is 47.8 more than in 2013. In 2014, the LED lighting penetration rate will also increase to 32.7. The most widely used bulbs and lamp penetration rates are respectively. Up to 20 and 15.
In the past, in the LED lighting market, the penetration rate of the civilian market has been low due to higher prices. With the improvement of LED lighting technology and the continuous decline of prices, governments have successively issued favorable policies such as the ban on incandescent lamps, and the highly anticipated civilian market has begun to open its doors to welcome the arrival of the LED era. According to foreign-funded UBS Securities, global LED lighting demand will increase by 60% in 2014, among which household lighting will grow the most, and will increase by 90% next year, much higher than commercial 37 and industrial use. 57. Estimated will drive LED chip demand will grow by 25.
In the international market, plans to eliminate incandescent lamps have been widely introduced in various regions of the world, including Europe, the United States, Japan and China, all of which plan to completely eliminate incandescent lamps within 2-3 years. The corresponding countries have developed LED lighting promotion plans and related financial subsidy policies. These plans and policies will undoubtedly accelerate the popularity of LED lighting products. The energy conservation and emission reduction policies introduced by various countries have become the key to stimulating the outbreak of the civilian market. Nowadays, support, subsidies, applications, and government procurement for LED lighting products not only greatly stimulate the market demand, but also enable related companies to move toward more energy-efficient energy-saving and emission reduction in research and development and operation.
The most successful implementation of the LED subsidy policy is in the US and Canada markets. As long as the LED lighting products are applied for ENERGY STAR certification, consumers can directly enjoy the subsidized price when they purchase. Cree, the US LED manufacturer, launched a 9.5-watt LED bulb (replaces a 60-watt incandescent bulb) this year, with a retail price of only $9.97. More importantly, the bulb has passed the US Energy Star certification and is available for every A $5 subsidy, which means that consumers can buy it for $4.97, which is equivalent to the price of energy-saving light bulbs (about $2-5), which greatly stimulates the use and penetration of local LED lighting products.
With the outbreak of market demand, the global LED lighting market will see a booming demand in the next year. In order to seize the market development opportunities, international lighting giants led by Philips and Osram will also consider adopting LED chips produced in Asia. In order to increase price competitiveness, seize the market share of civilian lighting. In addition, compared with some developing countries, Europe, the United States, Japan and other places because of the relatively high degree of acceptance of environmental awareness, so for LED lighting manufacturers, some foreign markets will have a broader development space.
The transformation of the traditional lighting giants is firmly facing the promising LED lighting market. More and more traditional lighting companies in the world are beginning to transform into the LED field. The international traditional lighting giants represented by Philips, Osram, Panasonic and GE Lighting have set their sights on the LED lighting market.
Liang Hanfeng, President of Philips Lighting Division Greater China, said during the 18th Guangzhou International Lighting Exhibition this year that our goal is to achieve 50% of the total business volume of LED business in 2015. Only one month later, Philips will launch more The actual action of LED low-cost lighting products to seize the civilian market responded to this voice.
According to the analysis of relevant research institutions, Philips' accelerated transformation is not due to the decline in the performance of traditional lighting products. In fact, Philips energy-saving light bulbs still dominate the general lighting market, and it is still on the rise. Its lighting division sales in the fourth quarter of 2012 were year-on-year. Growth 4. So, the reason why Philips wants to accelerate the expansion of the LED lighting industry, the industry analysis is that it is worried about the footsteps of Nokia, taking the lead in the early stage of LED lighting to seize market opportunities.
Another lighting giant, Osram, reported in early 2013 that it would sell its factory in Shaoxing, China (mainly manufacturing traditional light bulbs), with a streamlined goal of focusing on LED lights. The Siemens Group said that it will invest 100 million euros ($130 million) in the sale of the plant and build a new LED assembly plant in Jiangsu Province, China, to develop LED lighting. OSG Executive Wolfgang Dehen said that the sale of the Shaoxing plant will be another milestone in the company's restructuring, and OSRAM will further increase the proportion of LEDs in overall business revenue. As the lighting market is accelerating the transformation of semiconductor products, OSRAM is making every effort to promote the company's transformation. This move should undoubtedly be seen as a major step for OSRAM to move from traditional lighting to LED lighting.
On July 8, Siemens officially split its subsidiary OSRAM (OSRAM) in Germany. According to the analysis, as another global lighting giant, Osram will be able to obtain more funds and a more flexible organizational structure to grasp the opportunities of rapid global LED lighting. It is expected that OSRAM will increase its efforts to expand the LED lighting market in the Chinese market. In terms of sales revenue, Osram is currently second only to Philips and ranks second in the global LED lighting industry.
Look at Japanese lighting giant Panasonic (Panasonic), which originally developed LEDs for backlighting, and then cooperated with Colmo three years ago. Especially after the announcement of the discontinuation of household incandescent bulbs at the end of October last year, its lighting subsidiary PCESC also It indicates that all household fluorescent lamps will be converted to LED lighting before the end of 2015.
At present, governments are actively eliminating low-efficiency lighting products. The EU has completely banned the import or production of traditional incandescent lamps. The United States will also ban the sale of more than 40W incandescent lamps in 2014. Therefore, under the comprehensive factors of all parties, the transformation and upgrading of traditional lighting enterprises can be described as imminent.
Intelligent lighting to open a new prelude to LED competition With the development of lighting technology and the improvement of living standards, the focus of people's attention in the future will fall on the pursuit of home and office lighting environment and the experience of intelligent control, and these are for traditional lighting. It is more difficult to achieve, and the advantage for LED is very obvious.
Nowadays, it is an indisputable fact that intelligentization is the development trend of LED lighting. Intelligent lighting has gradually entered the stage of practice from the previous concept. The field of intelligent lighting has become a must for international companies. In addition to professional lighting control professional manufacturers to launch related products, many other companies have also launched an intelligent control system with the product, intelligent lighting has opened a new prelude to LED competition.
In fact, in the field of intelligent lighting, international lighting manufacturers have already been active. This year, Philips and GE Lighting, Osram, Panasonic, Toshiba and other international lighting manufacturers formed a Networked Lighting Alliance (CLA) to actively seize the LED intelligent lighting market, and will develop smart lighting with wireless transmission.
Philips has long been at the forefront of the industry in this regard. Philips has spent a long time laying out intelligent lighting, and we all know that the profit of lighting control systems is very high. A veteran of the industry who is engaged in research said: For Philips, it currently has the second comprehensive R&D center (Shanghai R&D Center) in addition to the Dutch headquarters. Philips invests hundreds of millions of dollars in research and development each year. It is estimated that R&D expenditure will reach 94.6 in 2015. The future lighting combined with the intelligent control system will become a major mainstream in the market. Especially in the competitive battle of intelligent lighting, Philips has invested heavily in financial resources and manpower. Enough patents.
It is reported that its recently launched Hue intelligent lighting system, the biggest selling point is its perfect multi-level customizable effect. Hue lights can be adjusted by users through iOS apps or software downloaded from the Philips website, and Philips has now opened its hue smart lighting system to outside developers.
For the LED manufacturing base in China, in the field of intelligence, the overseas market will undoubtedly have greater development space and market potential. According to the “2013-2017 China LED Lighting Industry Market Prospect and Investment Strategic Planning Analysis Reportâ€, the intelligence Lamps have great advantages in overseas markets. On the one hand, electricity prices in developed regions such as Europe and the United States are generally high. How to achieve secondary energy saving in the technology of LED lighting products and give full play to the biggest advantages of LED lighting products is very important for local energy conservation and environmental protection. On the other hand, due to the high cost of local labor, the use of intelligent lighting can greatly reduce labor costs, and can meet the requirements of users more humanely, effectively reducing the maintenance costs of future lighting projects. Therefore, the overseas market will surely become the killing place for intelligent LED manufacturers.
At present, driven by the concept of global energy conservation and environmental protection, the new light source illumination represented by LED is causing a huge change in the lighting industry. As a new type of illumination source, LED has brought new choices to the lighting market and opened up new areas of lighting applications. This new light source lighting product is being continuously upgraded and driven by innovative technology. From incandescent lamps to energy-saving lamps, halogen lamps to LED lamps, lighting products are better at improving the comfort level while achieving energy-saving upgrades. Lighting effects are also more diverse. In the future, with the gradual improvement of semiconductor technology, LED lighting will surely set off a new round of application storms around the world.