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The opening ceremony of Nanjing Iveco's "Service Spare Car" was held in Shanghai a few days ago. The reporter learned from the marketing department of Nanjing Iveco that since December 16, 2006, Iveco users in Shanghai will enjoy the services provided by Nanjing Iveco during the vehicle overhaul. A free service spare car. It is reported that this is also the first step of the "Worry-free" service model that Iveco has actively advocated.
At the launching ceremony, Shi Yucai, assistant to general manager of Nanjing Iveco Sales Co., Ltd., stated that "service spare car" refers to all owners of Iveco who need vehicle overhaul. As long as they make an appointment in advance with the local maintenance department, they can use an Iveco car for free during major repairs." Service spare car ", after the overhaul, the owner returns the "service spare car".
Shi Yongcai told reporters that Iveco launched this activity as a result of actively changing the concept of marketing services. From the perspective of the user, the company hopes to minimize the operational losses caused by vehicle maintenance because of the "service spare car", and to promote this "full-time worry-free" service model in the field of commercial vehicles with practical actions. "As the first step of the 'worry-free' service model, we have launched a service backup vehicle that is not only a complete upgrade of its own terminal services, but also sets a new benchmark for 'proactive service' in the industry," said Shi Yongcai.
At the launching ceremony, a Shanghai user who had booked this service told the reporter that Iveco fully considered the product characteristics and user needs of commercial vehicles. As a production tool, a commercial vehicle is mainly used to help users make profitable investment operations. Maintaining high attendance rates and continuity of operations is extremely important. With the new service model of "service spare car", users can avoid worries when the vehicle is overhauled, ensure normal business operations, and reduce the potential safety hazards and economic losses in the daily operation of vehicles. Users create the greatest value!!
Analysts in the industry believe that Nanjing Iveco has pioneered the concept of “worry-free†commercial vehicle service in China and represents an increasingly escalating competition for commercial vehicle companies in terms of services. In order to win the market, commercial vehicle companies are shifting from a "product-oriented" service concept to a "user-oriented" service model. Iveco's new service model is likely to lead a full-scale conversion of services in the commercial vehicle sector.
It is understood that Nanjing Iveco also plans to promote "service spare car" activities to Beijing, Guangdong, and Jiangsu.