With the successful entry of Shenlong Bus in Thailand and South Korea, “building high-value export-oriented products†and deepening into overseas markets have become a sign of changing export growth models. On July 31, 2014, a report from South Korea's "Jingxiang News" reported that the Korean mid-size bus market, which has been firmly occupied by Korean domestic auto brands, is quietly changing. The Chinese bus brand Shenlong has increased its imports in South Korea. The momentum is highly vigilant by Korean auto companies. China Js500 Concrete Mixers,Js Concrete Mixer manufacturer, choose the high quality Js500 Electrical Concrete Mixer Machine,Js Horizontal Axle Mixer, etc.
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The market itself is quite representative, and it is also the unique operation idea of ​​Shenlong Bus, which makes the development of Korea occupy the right place. After 7 years of overseas exploration, a group of enterprises represented by Shenlong Bus launched some new ideas for the exploration and development model of the Chinese bus overseas market.
The new idea of ​​the market——accurate positioning to grasp the core “Precision positioning†is the first embodiment of the new ideas of Shenlong market. In the market development, it must be "doing something, not doing something", especially for the second camp, greed is not feasible, Shenlong bus deputy general manager Dawn is interviewed by reporters to mention Shenlong overseas overall development According to the train of thought, for Shenlong, what is currently done is to accurately assess its own capabilities, identify what you can do, identify the service market, and serve the market to become more sophisticated, rather than blindly competing for market share and development. scale.
This has also become an important development idea for the entire overseas marketing service team. In the cultivation of the team, an overseas marketing service team with a new market thinking has gradually formed. Their goal of capturing market demand is clear: to identify the core market and to do products and services. To this end, they continue to conduct in-depth market research, close communication with customers, listen to every voice, and continuously summarize the various opinions and needs feedback from customers to guide product design and development and service level improvement. In order to maximize customer satisfaction, this marketing service model with Shenlong characteristics has achieved good response in Thailand and Africa.
"Focus" is the second embodiment of the new thinking of Shenlong market. In these years, Shenlong only focused on doing a lot of things about himself, such as the operation of overseas core markets and the cultivation of overseas core products. In terms of market planning, Shenlong chose to use Southeast Asia as a starting point for development in Thailand and South Korea, and then targeted the market layout in Africa, Central and South America, and focused on targeting Shenlong buses in terms of brand, resources and technology. Area. After 7 years of market operation, it has formed four core regions of Thailand, South Korea, Saudi Arabia and South America, and continues to radiate and extend. In product planning, Shenlong closely follows the user's market demand, provides adaptive products according to the customer's individual needs, and gradually forms a core product such as the Korean DUEGOEX medium-sized bus. In terms of service, Shenlong service personnel are closely surrounding the core markets such as Thailand, South Korea, Saudi Arabia and South America.
The precise positioning and dedicated investment development strategy has made Shenlong Bus achieve good results: From the sales data, Shenlong has outstanding performance in the situation that the whole industry situation is not very good this year. The overseas market has been very good news, and the annual sales exceeded 1,500 units, sales for the first time exceeded 100 million US dollars, the industry's 6-meter passenger car exports ranked the top 5, sales regions from Southeast Asia, successfully penetrated to South America, the Middle East and other places. Regardless of the sales amount or the sales area, the records of previous years are refreshed.
From the perspective of market performance, Shenlong has participated in Thailand's green transportation development, Singapore's all-aluminum body product trials, Saudi school bus support services, and other high-altitude areas, alpine regions, and tropical regions, from simple product output to technology. The output and operation plan output have gradually enriched market experience.
From the perspective of industry influence, Shenlong entered the Thai market in batches and the DUEGOEX bus nuggets Korea market has set a certain example in the industry, known as the industry's "Shenlong model", and Yutong batch into Venezuela, Cuba, Dajinlong Successive cases such as mass entry into Malta have become the subject of joint research and study.
"The market competition pressure is getting bigger and bigger, Shenlong company is gaining momentum. This is because Shenlong has the right products and the right services, but the most fundamental reason is the right direction of thinking." The industry believes that it is With an accurate measurement of the position of the company itself, the focus on the core market and the precise positioning of the products, Shenlong Bus can record new sales in the overseas market and achieve breakthrough progress.
New ideas for products - building brand products with international vision Dawn told reporters that to succeed in market development, it is necessary to make innovations in product development, change the working ideas of product development, and improve the accuracy and adaptability of products in the international market. After 7 years of hard work, Shenlong Bus gradually cultivated its own unique product ideas.
The first unique feature is “to create high-value export-oriented productsâ€. Dawn believes that in the market environment that competes directly with international first-class brands, the biggest “killer†of Chinese buses should not be price, but value. What are the advantages of Chinese buses? It is an ever-increasing body manufacturing process and product adaptability. Thanks to the continuous improvement of the domestic passenger car technology level, China can completely create high-value export-oriented products. This is also the direction of Shenlong Bus's continuous efforts in the markets of Thailand and South Korea, and has already won the recognition of customers. Take a company in Thailand as an example. Prior to this, most of the company's product purchases were concentrated in five major brands such as SCANIA, BENZ, Volvo, HINO, and ISUZU. However, Shenlong Bus not only entered the product quality and service, but also gradually became The mainstream of the company.
The second unique feature is “Building an export model platformâ€. The differences in regional humanities and the differences in preferences of different users are one of the most important aspects of export product development. To this end, Shenlong Bus changed its previous product development ideas, and continued to work hard on the localization and precision of export products, and strive to improve the adaptability of products in the international market. First of all, market personnel are required to conduct in-depth local research in the early stage of product development, collect and improve market data information, understand the product selection direction of the market, and strive for the accuracy of product launch. In addition, on the product development platform, the export products are separated from the domestic product areas, and the existing mature platforms and products are not sold abroad, but the products are developed specifically for the overseas market. Dawn told reporters that the medium-sized passenger car of the Shenlong Bus DUEGOEX 25, which is currently sold in South Korea, is a representative product. This model jointly developed by South Korea’s Shenlong and Shanghai Shenlong combines Chinese technology and Korean market demand attributes. It is a model tailored to the Korean market. This model has a spacious body, a large number of seats, and a large luggage compartment, which is highly appreciated by the Korean tourist bus market and travel companies.
The third unique feature is “to create a technological force with rapid response capabilitiesâ€. While continuously improving the reliability, adaptability and advancement of its products, Shenlong requires technical groups to quickly follow the market. The working conditions in the international market are more complicated than the domestic market, and it is inevitable to encounter various minor problems. Therefore, when the problem arises, Shenlong Bus should be able to respond quickly, quickly find the problem and adapt the product to make the product more suitable for local climate and living habits. For example, in 2014, 446 Shenlong school buses were exported to Saudi Arabia. In the process, Shenlong Bus paid great attention to it. In order to respond promptly and quickly to customer needs, Shenlong technical team responded quickly to the special climate characteristics of Saudi Arabia. High temperature resistance, heat dissipation, sealing, bold and innovative design, solve a series of technical problems. At the same time, the production team carefully organizes, arranges, guarantees the delivery date, strives for excellence in quality control, and builds each car with far higher standards than the industry. In terms of after-sales service, Shenlong dispatched a professional service technician with full technical ability to track the service and ensure the normal operation of the vehicle. Through positive response, Shenlong not only accumulated customer reputation, but also made its own product process a big step.
Dawn said that with the continuous expansion of Shenlong Bus in overseas markets, Shenlong has also injected more "international thinking" in product research and development. In the future, Shenlong will continue to improve its technology in terms of modularization and refinement. To create greater value for overseas customers.
New ideas for service – growing with customers Growing with customers is another way for Shenlong to seek overseas cooperation. In the specific cooperation, Shenlong Bus has recommended the appropriate products by familiarizing with the different needs of passenger cars and products in various countries and markets, and fundamentally changed to simply meet the demand model and upgrade to a model that provides customers with specialized solutions. At the same time, in the initial stage of product development, in line with the development ideas of growing together with customers, Shenlong changed the simple trade model in the past, but fully let customers participate, from the product attributes to meet or even enlarge the customer's individual requirements, provide high Reliability of passenger car products to help customers achieve greater operational value.
In addition, in order to serve the market well, how to form effective long-term strategic cooperation with the supply chain and ensure the availability of products and services is also an important part of Shenlong Bus's continuous deepening. For example, Shenlong’s local station-building service in Thailand is worth learning. While doing faster and better service to users, Shenlong Bus has taken important accessory assemblies to participate in local service in Thailand, which makes Shenlong The users of passenger cars are quite similar to the purchase of local brands in the use of links. The fast and convenient service performance also makes the advantages of Shenlong brand more prominent. Not only that, as a collection of effective resources, the cooperation model between Shenlong Bus and agents has also quietly upgraded, and has carried out in-depth cooperation from the initial authorized agent to cooperative R&D, joint promotion, and platform resource integration. The efforts in these areas are to concentrate on all aspects of effective resources and jointly provide better products and services for customer growth.