Changan Motors Self-built E-commerce Platform

Nowadays, the development of the Internet industry has led to online consumption. In addition to traditional sales channels, the automotive industry has also started e-commerce marketing. At present, a number of car companies, including Changan, have cooperated with the e-commerce platform and will further expand their network channels in the future. Mr. Gong Bing, vice president of Changan Automobile, stated that Chang’an has tried both Tmall and Jingdong in the first quarter of 2014 for the more fierce e-commerce sales, and may need to build a network platform for related business development afterwards. . Changan’s various models will be put into sales on the platform to promote the development of online business.

Changan will build an e-commerce platform to "similate" SAIC's sales to e-commerce companies. SAIC Motor will take the lead in trying to build the first OTO e-commerce platform "Chexiang Platform" in the Chinese auto market in 2014. The platform will provide users with a full range of automotive life services, including Buick, Chevrolet, Cadillac, SAIC Roewe, Volkswagen, Skoda, Po Chun and other brands are sold in the Chess platform some of its models. In the future, the Changan brand will also build its own e-commerce platform and launch the sales model of “online+offline” channels.

At present, Changan cooperates with e-commerce to expand its sales network. In order to expand its online marketing channels, Changan has now launched cooperation with Taobao's Tmall Mall to launch Changan Automobile's official flagship store. The new Benben auto models will all be carried out on-line, which will become the first step in Changan brand water testing network sales, and will lay the foundation for future self-built e-commerce platforms. It is reported that in October this year, Changan also hopes to launch an "Internet version" model to promote online business.

In addition to cooperation between Changan and Tmall Mall, Geely, Southeast, JAC, GM Buick, BAIC, etc. have also opened their own flagship stores on the e-commerce platform for network business development. In the future, in the “Internet shopping” brand new sales module, major car companies will start fierce competition, and an independent car sales platform will help Chang’an brand gain a place in this field.