Facing the still turbulent market environment, the steady market development of Hankook Tire is remarkable. A few days ago, Hankook Tire's headquarters in China had a good news. Hankook Tire hit a record high in the card passenger car tire market. Its single-month tire sales exceeded 100,000. It is reported that Hankook Tire began mass production of truck and bus tires in China in 2003. Although it started relatively late, it has been working hard for six years and is now occupying the next place in the market for large tires.

As the strategic focus of developing the Chinese market, Hantai Tire has always attached great importance to the domestic truck and passenger car tire market. The good performance achieved today is due to its solid foundation laid in many aspects such as product development, organizational structure, and distribution channels.

In response to the complex road conditions in the country, Hankook Tire focuses on researching and developing card and passenger car tires adapted to different conditions of use, and has introduced a series of products including the all-steel radial tires AH08, AH88, DH81 and AL81, and the dump truck all-steel radial tire DM80A. According to the person in charge of the sales department of the Hankook Passenger Cars, the new product, the all-steel radial tire DH81, is currently well received in the market. As a special tire for truck driving wheels, this product adopts convex tread pattern to ensure strong driving force and braking performance. The design of wide tread and deep groove ensures the wear resistance and long service life of the tire. The reinforced sidewalls increase the durability of long-distance driving. The latest product, the AH18, was not officially released until recently. Tires are designed with a pattern that maximises the grounding shape. This significantly improves durability and resistance to uneven wear. This is especially suitable for long-distance driving. At the same time, this pattern also strengthens the bead area. The contour of the carcass was optimized to increase the impact resistance, while the water groove-shaped groove design can maintain a stable driving performance before the tire wears.

While solid product development and production, Hankook Tire has gained the trust and cooperation of its partners. Formally cooperated with Xiamen Jinlong in the year of production, and became the sole tire manufacturer of Xiamen Golden Trip's “excellent supplier” by 2006; from the approval of large-scale enterprises such as CIMC and PetroChina, it will supply its transportation vehicles and continue to hand in hand. The large-scale bus companies in Nanjing, Shenzhen, Shanghai, Wenzhou and other places have continuously improved the depth and breadth of cooperation between Hankook and Tire in the market.

With the support of all parties involved in R&D, sales, and production teams, Hankook Tire has aggressively expanded the distribution channels for large tires. Hankook Tire has opened a card passenger car tire store, TBX, in more than 130 cities in China. It is expected to reach 150 by the end of the year. By accelerating the promotion of large tire shops, Hankook Tire aims to familiarize consumers with products and receive timely tire maintenance and repair guidance and services.

In order to promote the accelerated development of the card and passenger car tire market, at the end of 2008, Hankook Tire's China headquarters adjusted its organizational structure and established a truck and bus tire sales expansion team. Relying on high-quality products and services, the professional team from Hankook Tire maintains a smooth communication with the agents, responds quickly to changes in the market, enhances the professionalism of the distribution staff through training and communication, and provides better services to consumers. Service ... ... multi-pronged measures, and ultimately achieved a significant increase in the market share of large tires.

According to relevant institutional analysis, the demand for the domestic truck and passenger car tire market is increasing year by year, and there is a certain gap in market demand. In the face of this promising market, Hankook Tire president and chairman of China's headquarters Xu Qilie said: “The current results will not be the highest point. We are confident of achieving a higher level of development for the future prospects of the market.”

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