Guilin Rubber Machinery Plant adjusted its marketing strategy by establishing a global “big market” business philosophy, vigorously explored the international market, and achieved a new high for foreign exchange through exports. In 2010, the export earned 28.895 million US dollars, an increase of 33.14% year-on-year, which was the highest level in history; of which 23.34 million U.S. dollars were self-supported and also set the best level in history; the cumulative export vulcanization machine was 898 units, and the export earned more than 150 million U.S. dollars.
Guilin Rubber Machinery takes the construction of a foreign trade talent team as a systematic project. Through the innovation of talent management, we basically built an employment mechanism comparable to that of foreign-funded enterprises, and cultivated a batch of complex talents adapted to the development and trade of high-tech products. In order to meet the need for continuous export, the plant has established a multi-channel export model. On the one hand, it has formed strategic partnerships with traditional agency companies. On the other hand, it has made full use of self-support import and export rights and increased its own export share.
It is understood that the 1220 hydraulic vulcanizing machine developed by the company for Michelin has achieved a breakthrough in the export of hydraulic vulcanizing machines in China. Afterwards, the 1700-type and 1600-type high-precision hydraulic vulcanizers were developed in succession, and full use of finite element analysis and product data (PDM) management led to the gradual realization of zero defects in the vulcanizer design. The 5000-type vulcanizer developed by the company for Bridgestone is currently the world's largest specification vulcanizer. The total amount of the contract reached 160 million yuan, and the maximum amount of a single export contract since the establishment of the factory was recorded.

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