In the past year, the engine manufacturing industry was faced with an overall environment of macroeconomic phase 3 superposition and overall sluggish light-duty card market. Under the background of not being optimistic, how to clarify the boundary of advances and retreats and test the Chinese engine manufacturing enterprises The balance of power.

In the face of the overall situation that is not optimistic, China FAW Xichai, with its keen eyes, has quickly found the best time and path against the trend. In the past 2014, thanks to its comprehensive harvest in market performance, brand building, technology innovation, and reputation accumulation, FAW Xichai has successfully achieved a brilliant curve and has performed a dazzling counter-current advancement. With a lot of achievements, vivid interpretation of the moving style of the industry leader.

Accelerate the curve, write legends

In 2014, it was the 71st year of FAW Xichai's construction. Compared to the average lifespan of domestic companies for only a few years, the 71-year history of the company itself is an out-and-out legend. It was in the 71st year of this legendary entrepreneurial journey that the timeless FAW Xichai once again wrote a new dazzling legend with a series of beautiful numbers.

In the face of the new situation and the new normal in 2014, FAW Xichai took the initiative to adjust its development ideas, faced difficulties, continued to maintain a steady and healthy development, and created a brilliant market performance: In 2014, FAW Xichai produced and sold 300,000 units of diesel engines for the year. The main business income and output value exceeded 10 billion, and the profit increased by 67% year-on-year. The company's technical and economic indicators continued to be at the forefront of the industry. Among them, in the heavy machine market, FAW Xichai Aowei 11 liters won the first domestic good after winning the domestic market sales championship last year. The sales volume increased by 36% year-on-year, accounting for 50% of the domestic equivalent displacement engine; In the national four-machine market, FAW Xichai's new state-of-the-art 4 product has increased rapidly, and the fast-paced market layout has finally settled firmly in the market; in overseas markets, FAW Xichai's performance is also in full swing, in the car. Various market sectors such as generators and power generators have exerted a total force. Export sales volume has increased by 28.3% year-on-year, achieving a double increase in volume and share, and the product structure has also shown a trend towards high-tech content development.

FAW Xichai not only wrote a dazzling market legend with beautiful sales data, but also stood at the top of the industry leader. With another group of eye-catching figures, it wrote a shocking industry legend.

The heavy-duty diesel engine of AWEI Xichai in 2014 produced an unprecedented record of over 2 million kilometers in Hetian, Xinjiang. According to the authoritative appraisal of the Auto Testing Center of the Southern Economy State, after a harsh test of more than 2 million kilometers of desert roads, the wear of FAW Xicui Aowei engine parts is still within the normal range, and the whole machine performance is good. There is no overhaul! In a long journey that spans 50 revolutions around the earth, the FAW Xicui Aowei engine is getting more and more brave. It has created a new level of independent engine quality and has set an impressive new benchmark in China's manufacturing industry.

In addition to the legendary quality of over 2 million kilometers of no major repairs, in 2014, FAW Xichai also ushered in the industry story of 600,000 units of Aowei engine glory and 6 million units of liberation car engines. Outstanding quality and strong market holdings make FAW Xichai become the mainstay of domestic brands in the domestic heavy truck market to compete with international brands, and writes new legends of “Made in China” and “national brands”.

Radical and aggressive, spring

Corresponding to the legendary “number” in the market and in the industry, 2014 FAW Xichai’s full-scale aggressiveness in technology, products, and brand strength.

It is understood that in 2014, FAW Xichai has achieved fruitful results in technological innovation. The determined Xichai people have taken innovation as the primary driving force, accelerating the development process of emission upgrade products, natural gas and non-road machinery-specific engines, and promoting Several technological innovation projects, such as fuel-efficient technologies and plug-in hybrids, have turned from theory to reality. In addition to theoretical innovations, it has also made bold breakthroughs in practice. It has successfully transformed some frontier technologies into a leap in productivity: applying 3D printing technology to component trials, applying visual error proofing technology to improve assembly quality, and optimizing system design to extend oil change intervals. By the end of the year, the road to technological innovation by FAW Xichai was again culminating. In December, approved by the Wuxi Science and Technology Bureau, "The Engine Technology Research Institute of Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd." was formally established, marking FAW Xichai's The integration of industry, academia and research has gone further and has taken the lead in the industry.

With the increase in technical strength, various types of engine products of FAW Xichai also achieved a new leap in quality and performance. The FAW Xichai products, which embodies technological innovation, have repeatedly won honors in the past year and gained unanimous recognition in the market and in the industry: CA6DM2-E4 heavy-duty diesel engine topped the “2014 Pioneer” of the engine industry, and the 4DX four-nation series The diesel engine development project won the first prize of Jiangsu Machinery Industry Science and Technology Progress Award, and the Xicai "CA4/6DLD series diesel engine development" won the 2014 China Machinery Industry Science and Technology Second Prize, and the CA4/6DLD diesel engine development "project won FAW Group Corporation's scientific and technological innovation. Awards, "4DW four diesel engine development" and "4DW91-56G2 forklift diesel engine development" two projects won the third prize......

In 2014, it was also a year that FAW Xichai's brand construction achieved fruitful results. By holding a brand leadership strategy seminar, establishing a brand strategy is the highest strategy for the company, and the brand is the highest standard for inspection work. It puts forward the overall thinking and goals of brand leadership. The specific indicators clarify the direction and goals of the fourth phase of entrepreneurial brand work. Thanks to the company's all-round strength, Changhe Automobile has always followed the honors in the past year. It has seized the "Pioneer Engine Industry in the Internal Combustion Engine Industry", "National Quality Award Encouragement Award", "China Quality Credit Enterprise", and "China" in 2014. The competitiveness of the machinery industry brand in recognition of the company "," "National Ankang Cup" contest winners, "National 100 outstanding parts suppliers" and other honorary titles ... ... come in succession for the company's brand building continue to add bricks and tiles.

FAW Xichai delivered a beautiful answer to the precious years of the past year with its leading peers' market and industry data and the impressive results. In 2015, the new journey has already begun. Standing at a new starting point, FAW Xichai will be able to create new innovations.

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