It is reported that in April 2017, the State Council issued the “Reply to the Agreement on the Establishment of the “China Brand Dayâ€â€ and decided to establish it as “China Brand Day†on May 10 of each year since 2017. As one of the “China Brand Day†series of activities, the first China Independent Brand Exhibition was approved by the CPC Central Committee and the State Council, and jointly sponsored by the National Development and Reform Commission, the Ministry of Industry and the Ministry of Industry and the Ministry of Industry and the Shanghai Municipal Government, aiming to showcase the achievements of China’s own brand development and expand. Independent brand awareness and influence, shaping a good image of China's own brand. The fair has an exhibition area of ​​about 25,000 square meters. The exhibitors include more than 50 exhibiting delegations from local governments, central enterprises and intermediary organizations, and more than 600 domestic famous brand enterprises. Qingdao enjoys a reputation as a “brand capital†and participates as a separate group in the planned cities. The companies participating in the fair must be self-owned brands that are widely recognized by consumers. Its main business strength must rank among the top of the industry and many others. Under the stringent standards, Double Star tires came to the fore and joined 17 companies including Haier, Hisense, and Tsingtao together to exhibit at home and abroad, focusing on the development achievements of Qingdao's own brands and expanding the visibility and influence of Qingdao's own brands. Double Star is an old state-owned rubber company with a history of 97 years and is currently the only state-owned listed company in the tire industry in Shandong Province. In 2014, we launched the new journey of “Second Venture and Creating Double-Star World Famous Brandsâ€. Under the guidance of the “First, Open, and Innovative†concept of development, we will seize the opportunity of the fourth industrial revolution in the world and implement the “Minimum of Intelligent Realization Modelâ€. , To achieve the ultimate product intelligence, intelligent realization and the user is a short distance from the "strategy," preemptively from the "sweat-type" to "intelligent." It took the lead in implementing the "three-oriented management model" of "subdivision of demand, organization of platform, and internalization of market", and took the lead in establishing the first full-flow "Industrial 4.0" intelligent factory in the global tire industry, taking the lead in establishing an open "service 4.0". With the "Industry 4.0" ecosystem, we have taken the lead in creating smart, high-end equipment for the green ecological recycling of waste rubber using the "zero pollution, zero-residue, zero-emissions" and "eat dry-cleaning, full utilization" global gaps. Thanks to the innovation and wisdom transformation, since 2016, Double Star has been rated as a national demonstration enterprise of “brand nurturingâ€, “technical innovationâ€, “quality benchmarkingâ€, “smart manufacturingâ€, “green manufacturing†and “service transformation†by the Ministry of Industry and Information Technology. It is not only the only company in China that has won 6 national awards in all five years, but also the only one that demonstrates the entire industry chain from brand, technology, quality, manufacturing and service. For two consecutive years, the Double Star brand was named the “Top 500 Asian Brands†of China’s tires, and it has won the “Outstanding Contribution Award†and “Service Quality Innovation Award†in the tire industry, and “National†awarded by the China Business Confederation. Customer Satisfaction Top Ten Brands, "National Service Meritorious Service" title. In recent years, Double Star has focused on user interaction and experience, and has innovated products with subdivided value propositions. Card passenger car tire has KIBLI, DOUBLESTAR, STAMASTER, AOSEN and other brands, formed a complete high-end brand matrix. Among them, CROSSLEADER safety tires have the safety features of scratch-resistance, crash-resistance, and puncture-resistance, and are highly favored by users and markets that focus on safety performance. KINBLI special fireproof tires have good flame retardancy, and are widely used in many professional fields such as firefighting, hazardous chemicals transportation, mining, public transport, school buses, etc. It is truly dedicated to meet the needs of different user groups. DoubleStar is invited to participate in the brand event of national pride, brand pride, and national recognition. This not only affirms the value and influence of the DoubleStar brand, but also interprets the brand image of the Chinese tire industry. It promotes the positive energy of the Qingdao brand and enhances Chinese tires. The international influence of the brand has played a positive role in the development of national brands. For pressed fin heat sinks, the fins are joined together into customize width by stamping processing.
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Double Star Carry Tire Products Debut at China Independent Brand Expo 
Double Star Tire Booth at China Independent Brand Expo
On May 14, 2018, it was learnt that the first China Independent Brand Exhibition with the theme of "Chinese brands and world sharing" was opened in Shanghai on May 10th. Qingdao's manufacturing transformation and upgrading "leader", known as the "Chinese tire intelligent manufacturing leader" of the Double Star Group, this time carrying tire products debut Expo, to represent the "Qingdao manufacturing" industry level and ability to represent the rise of Chinese national brand high One of the quality development companies.