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In recent years, the Chinese auto market has been surging, and the truck market is undoubtedly the most important. Light trucks occupying 56% of China's truck market share are the top priorities. In the field of light trucks, on the surface, it seems that there are more than 40 companies in large and small companies competing in the country, it seems that they are together and the situation is chaotic. In fact, in the eyes of industry insiders who are familiar with the light truck market, there are only a few elite light truck manufacturers such as Beiqi, Dongfeng, Jianghuai, Jiangling, Qingling, FAW Hongta and Yuejin. According to relevant statistics, the production concentration of the aforementioned companies has reached 80% of the light truck industry.
In 2003, for Anhui Jianghuai Automobile Co., Ltd., it was another good year. The sales volume of JAC light truck market exceeds 55,000 units, which is an increase of over 45% from 2002. This is far higher than the average increase of 24% in the light vehicle market. It has steadily occupied the top 3 in the light truck industry and is in a mature region due to its superior performance price. More than 53.3% of the re-purchase rate ranks first in the industry!
In January-February 2004, JAC light trucks also achieved a good start. A total of 11,459 vehicles were sold, an increase of 98% year-on-year, ranking the second in the industry. The product adaptability and performance-to-price ratio advantages were further highlighted. The regional market was competitive and the export performance was impressive.
The sales of JAC light trucks are guaranteed by quality and eternal innovation. Its high quality and cost-effective performance in the market make the world impressive. Not only at home, but also in the foreign JAC light truck market has become wider. In recent years, JAC has spread to nearly 20 countries and regions in the Middle East, North Africa, South America, and Southeast Asia. The JAC light truck quickly occupied the market within a few years. From the previous “black horse†in the industry, it became the “leader†of the current light truck. What is the magic weapon?
Actually, JAC has no secret weapon. It just made some articles on product innovation. When the price war in the domestic market was surging, JAC did not follow the trend, but instead carried out a truck-humanized technological revolution --- light truck saloonization, focusing on improving the cost performance. While optimizing the body shape and improving the carrying capacity, the vehicle's comfort, safety, and environmental protection are improved. After the new concept and high-quality light trucks are unveiled in the market, orders are rushing.
The facts show that not all markets welcome low prices, but the unity of quality, performance and price. The outstanding performance of JAC light trucks in the market once again proves that a mature and rational market is not only the product price, but also the comprehensive reflection of the product quality, technology and performance. Poor quality and technologically backward products will gradually be eliminated from the market. In order to maintain market competitiveness, enterprises must accelerate the pace of product renewal, and constantly introduce new products with better quality and more advanced technology to the market. The biggest advantage of JAC is continuous innovation in product development to meet the user's multi-level personalized needs. Since 2000, the company has developed dozens of new products on the market.
Industry insiders believe that truck sedanization is a new trend for the future development of China's trucks and will be another revolution in China's auto industry, which will help promote the technological progress and internationalization of China's auto industry. The international automobile industry has evolved from comfort to a humanized era. The future of the Chinese automobile market must also be in line with the international market. Otherwise, it will be difficult to maintain competitiveness in an internationalized competitive landscape. Eyes only stare at the price, and do not make a fuss about technological innovation. Enterprises cannot maintain their vitality. The sales of JAC sedan-based light trucks are a good revelation.
Since 90% of China's current light trucks are purchased by individual users, they are definitely not a means of transport but use it as a production tool. Their hard-won money to buy a car is to hope to realize their dream of getting rich through their hard work. JAC, who understands the needs of consumers, timely put forward the brand proposition of “giving hard-working and wise people first to get richâ€, and constantly enriched the connotation of its marketing. In the automotive industry, JAC took the lead in implementing marketing integration with service marketing as its core concept. It has established a marketing system integrating sales, service, accessories, information feedback and other functions. It is closer to the market, close to users, and wins the market with practical services.
Because of this, in the development of a new generation of light trucks, JAC draws on the newest cab designed by the world's most advanced technology, with its beautiful appearance, open field of vision, superior anti-corrosion capability, and interiors for cars. The traditional design style, combined with its own innovative technological capabilities, make the JAC light truck the most competitive truck product in the domestic light truck market.
On the basis of having a powerful chassis chassis design and manufacturing capabilities, JAC light trucks have been born with advantages that rivals cannot match. JAC Motors manufactures trucks based on the concept of manufacturing passenger cars, increasing truck safety, driving comfort and humanity characteristics. This concept has been widely recognized by consumers.
Although in recent years, the price of commercial vehicle market has fought one after another, especially the domestic light truck prices have been diving, to grab the market with ultra-low shock prices, and expand sales, but JAC light trucks still maintain a good market growth with high quality and cost-effectiveness. From the 7th place in 2001 to 3rd place in 2003.
Today's JAC occupies nearly 40% of the exclusive chassis market for passenger cars in China, and occupies a leading position in the industry. It ranks in the top 3 in the light truck market, and the full range of products meets the multi-faceted market demand for light trucks, gaining a high reputation. Ruifeng series commercial vehicles have also attracted a lot of attention in the country. The sales market is in short supply, and it has become a bright star in domestic MPV. In 2003, the introduction of high-end heavy-duty truck technology from Dyke and Hyundai to the launch of the Gehlfahedral heavy truck has gradually become a new force in the commercial vehicle market. JAC is heading towards "building a first-rate commercial vehicle base."