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The beginning of the macro innovation era
In 2006, the main feature of China's auto industry's independent innovation was that, at the micro level, some companies that took the initiative to take the lead and actively carried out innovation activities have made great achievements. At the macro level, it has been highlighted that innovation activities from one household to the whole automobile industry have become aggregative innovations. We said that the macro-level innovation in the auto industry will constitute a huge and intangible driving force for innovation in the automotive industry. This is very valuable. This article is to explore and analyze from this perspective.
It must be stated that expanding and deepening innovation activities at the macro level of the automotive industry will create an innovative atmosphere and environment conducive to the formation of systematic innovation projects, be conducive to the process of globalization, and be a breakthrough to the highly innovative breakthroughs; To innovate some regularities in order to better formulate innovative ideas and strategies for the automotive industry, and to inject benefits and strengths into real companies for innovative innovations, thereby contributing to the development of an innovative automobile industry with era characteristics. Industry forms a systemic, integrated and global innovation effect. This has profound, urgent and realistic significance.
Expand comprehensive innovation
Innovation is an activity in the economics category. In theory, innovation is actually a social invention and the identification of creative activities. In other words, innovation is the only way to introduce an invention into the social field and create benefits. If innovation is simply attributed to purely scientific and technological activities, it is incomplete.
Product innovation is the core of the overall innovation field in the automotive industry. In the modern era, we must unwaveringly focus on product innovation. This is the basic element involved in improving core competitiveness. However, it should be noted that the core competitiveness is not exactly equal to the international comprehensive competitiveness, that is to say, a complete international competitiveness is the result of a combination of all-round innovative elements.
Mechanism innovation is very important. In the process of a knowledge-based economy society, the social relevance of innovation is quite complicated, and isolated major scientific and technological innovations are almost impossible to exist. The reason why China's auto industry's innovation level and capability has formed such a large gap between the world is mainly because we have not yet established an efficient incentive mechanism that is conducive to the continuous innovation of the auto industry. Mechanism innovation is a frontier for the overall innovation of the automotive industry. This may include the institutional environment, policy system, market and regulatory system, education and talent cultivation, information and service environment, as well as support for the entire society's basic research technology and applied research technology. Wait. In short, mechanism innovation is a necessary condition for improving the entire structure and quality of the automobile industry, and is a driving force behind the process of globalization and product innovation.
The performance of strategic innovation is that the automobile industry innovation must closely focus on the goal of industrialization. In each specific period, it establishes its own position and implements a systematic integrated innovation project. In order to achieve the desired innovative results.
Consciousness innovation can be said to be the soul of innovation work. We are faced with the competition of internationally strong multinational auto companies. We must dare to contest and dare to use the advantage of time difference of their own time (see detailed discussion below) to catch up and dare to take the lead. Seeking truth from facts is the key to our innovative thinking. We must also cultivate innovative teams and top-notch talents. We must adopt a firmer and more open attitude, break through conventions and practices, and demonstrate our original wisdom in the process of seeking differences and conflicts.
Grasp the "three time differences"
Any thing or phenomenon has its own cycle of survival and development. An economic phenomenon is even more obvious. International and domestic experts predict that by 2025, the Chinese auto industry will remain in a steady and high-speed growth period. China will become the world's largest auto market. With the acceleration of globalization, we can also “go outâ€. . In this way, our automobile market advantage is incomparable to any country and development is unstoppable. We must conscientiously and proactively grasp this opportunity, concentrate our strengths, use our advantages to make up for our disparities, and engage our auto industry in the ability and level of independent innovation. This has also become a top priority for the automotive industry. From a macroscopic perspective, we can apply the “three time differences†to realize the phased and interactive autonomous innovation strategy of the auto industry. This is a historical test and confirmation, and it is also a feasible direction for scientific prediction.
In the "first time difference," we are playing a late-stage advantage. In the mid-1980s, we basically could only produce trucks and we could not produce cars. The overall structural level and quality of the auto industry was very backward. In order to speed up the development of the car in order to promote the improvement of the structure and quality of the automobile industry, we boldly adopted the method of introducing imported technology and localization of parts and components. In fact, we are in the primary stage of market-changing technology. We spent about six years, that is, in the early 1990s, we achieved a large-scale production of cars. After 40 years, we will not mass-produce cars, we will not engage in the localization of parts and components, and we will make even more progress for the automotive industry. Big development laid the foundation. The implementation of the localization of the “Santatana†car base and parts in Shanghai is a very typical example. We must recognize and recognize this fact. We have invested a great deal of money and energy and have also won the task of transforming the traditional nature of the auto industry in the industrial era. This is a historic achievement.
The "second time difference" refers to the realization of localization advantages based on a strong market. That is, the use of comparative advantage to operate, in fact, is a high-level stage for the market for technology.
At present, we must vigorously promote the auto industry's independent innovation activities, we must all move, all to practice, improve the market share and strength of independent innovation products, and make preparations for the next globalization, all-round implementation of independent innovation strategy. In essence, it is the phase that promotes the cross-development of the traditional automobile industry and the informatization of the automotive industry. It is a necessary process for the transition to the knowledge-based automobile industry.
In the mid to late 1990s, our car production surged not only in passenger cars but also in commercial vehicles. So multinational car companies, including parts and components companies, have come to China to "gold." It is precisely during this period that we have made a mistake, that is, we did not seriously emphasize and support independent innovation, independent research and development, and the development of independent brands. The strength is very weak. In the main battlefield of localization, most of the cars that we took were taken in by the international community. Brand.
With the constant progress of the knowledge-based economy and society, information technology and high technology are rapidly changing in the automotive industry. If we are still simply pursuing a growth approach aimed at production, and neglecting the growth of international competitiveness with independent innovation at the core, then we will not be able to realize the dream of a strong automobile country and will eventually be acquired or eliminated by a multinational automotive company. It is these principles that unify the understanding of the automotive industry and there has been an unprecedented culmination of innovation in the automotive industry. So the "second time difference" came into being, but it was just a process that prepared for the "third time difference" in the higher stage.
The implementation of the “third time difference†is when China still has a huge resource in the automobile market. While implementing the “second time differenceâ€, it is necessary to consider and implement the “third time difference†strategy and the “second time†in the corresponding period. The time difference "has a cross, interaction problem, but it is not the same thing. The concept of the “third time difference†is to use the advantages of globalization system integration in the process of knowledge economy and society, and then realize the new stage of expanding the market with technology and “making cake biggerâ€. Through the concerted efforts and long-term, arduous and progressive efforts, the all-round innovation of China’s auto industry has been pushed to a new level, enabling it to align with the level of innovation in the international auto industry in the dynamic global competitive activities. We will build a number of brand-name autos (including parts and components) companies that are highly internationally competitive, build an innovative industry with Chinese characteristics of people, cars, social harmony and sustainable development, and build a highly civilized automobile power.
Globalization is the most important phenomenon in the new century. The automobile industry is one of the most typical industries in globalization. In order to meet the constant advancement of the knowledge-based economy and society, an "innovation war" has been launched in the international auto industry. This is a "war" for knowledge, innovative talents, global markets and development space. It has no smoke, but it cannot avoid it. . It must be pointed out that at present, China's auto industry has inevitably been involved in the vortex of this "war". This is not a problem that people are willing to or unwilling to, but they are aware of problems that they still do not realize. In face of reality, we should not be disappointed, wait, and miss the opportunity; we must actively take action, seriously participate in, strive to seize the commanding heights of science and technology, and strive to improve their ability and level of innovation, and promote the development of the direction of the knowledge-based automobile industry. In addition, there is no way out.
For this reason, in the "third time difference", the basic connotations of the automobile industry innovation strategy are:
--- To accelerate the development of all-round innovation in the automotive industry based on knowledge engineering, and to increase the overall digitization of the automotive industry;
--- To take product innovation as the center of action to realize the transcendental development of automobile industrialization and the appreciation of wealth;
--- Widely adopt system integration methods, fully apply diversified methods, learn from international advanced and even frontier science and technology and management experience, implement collaborative commerce and strategic alliances, and increase innovation efficiency;
-- Through a wide range of innovative activities across the society, we will work hard to build a dynamic and unique automotive development industry, commercialize a large number of technical resources, and provide better services for the automotive industry to carry out innovative work.
I believe that the implementation of the "three time differences" strategy will be a good way to fundamentally change the innovative outlook of China's auto industry. - Chen Guangzu