Car sales need to change thinking

Compared with the growth rate of the Chinese economy, the growth rate of the Chinese automobile market should be much more dazzling. According to statistics from the China Automobile Association, in the first six months of 2013, the sales volume of this market reached 10,782,000 units, which represented a year-on-year increase of 12.3%, which was nearly 5 percentage points higher than the GDP growth rate. Among them, the sales of the passenger car market was 8.6511 million, an increase of 13.81% year-on-year, which was 6.21 percentage points higher than the GDP growth rate. If you read the Chinese economy from the automotive industry, it does not seem to be a problem. Because, in the world's major auto market, there are only two digits of growth in China.

According to the information released by various vehicle manufacturers, the production capacity of Chinese automobiles in 2013 was between 35 million and 38 million; by 2015, this figure would have been between 45 and 48 million; around 2016, China The car's production capacity will exceed 50 million. According to the statistics released by the World Automobile Manufacturers Organization, in 2012, the world's automobile production was 84.1 million. In other words, from a production perspective, China produces more than 60% of the world's cars.

In the ever-expanding production capacity and repeated planning, the Chinese auto industry will undergo a pattern change. Analysts from the U.S. automotive industry joked that it is best to test the predictive power of forecasters and let them predict the capacity of the Chinese auto market.

Compared with the changes that will be started or already started by the vehicle manufacturers, the distributors at the sales terminal are already at the center of this transformation. The situation of the dealer groups is not consistent with the capacity planning of the Chinese auto market.

Compared with the growth rate of the Chinese economy, the growth rate of the Chinese automobile market should be much more dazzling. According to statistics from the China Automobile Association, in the first six months of 2013, the sales volume of this market reached 10,782,000 units, which represented a year-on-year increase of 12.3%, which was nearly 5 percentage points higher than the GDP growth rate. Among them, the sales of the passenger car market was 8.6511 million, an increase of 13.81% year-on-year, which was 6.21 percentage points higher than the GDP growth rate. If you read the Chinese economy from the automotive industry, it does not seem to be a problem. Because, in the world's major auto market, there are only two digits of growth in China.

According to the information released by various vehicle manufacturers, the production capacity of Chinese automobiles in 2013 was between 35 million and 38 million; by 2015, this figure would have been between 45 and 48 million; around 2016, China The car's production capacity will exceed 50 million. According to the statistics released by the World Automobile Manufacturers Organization, in 2012, the world's automobile production was 84.1 million. In other words, from a production perspective, China produces more than 60% of the world's cars.

In the ever-expanding production capacity and repeated planning, the Chinese auto industry will undergo a pattern change. Analysts from the U.S. automotive industry joked that it is best to test the predictive power of forecasters and let them predict the capacity of the Chinese auto market.

Compared with the changes that will be started or already started by the vehicle manufacturers, the distributors at the sales terminal are already at the center of this transformation. The situation of the dealer groups is not consistent with the capacity planning of the Chinese auto market.

As the consumption area of ​​the Chinese auto market changes, the profit sources of dealers will inevitably bring about changes. It is too early to draw conclusions about what the transfer of such gold rushing locations has brought to Chinese car dealers. However, it can be predicted that in the process of gradual expansion of China's auto consumption market, there will be more and more capital added to the auto sales field, and the annual increase rate of Chinese auto dealers is estimated to be 2,500-3,000.