Auto Parts E-Commerce Field Calls for "Dual Understanding Talents"

Not long ago, Ms. Wang, a car owner in Guangzhou, bought a bottle of Mobil 1 No. 5W-30 at a local auto parts site, which was nearly 100 yuan cheaper than the average price of the market. Since she was very satisfied with the quality of online shopping, Ms. Wang later purchased accessories and supplies such as wipers and seat cushions on the Internet. "If you do not have to go to 4S shop maintenance, I can buy the auto parts that I can replace on the Internet. The quality is guaranteed, and the door is delivered at a cheap price." Ms. Wang summed up her experience in online shopping.

Ms. Wang’s case is not a single case. The e-commerce website “Yangyang Auto Parts Mall” and chairman of Guangzhou Yangyang Auto Parts Co., Ltd. Zhang Yonggong recently said in an interview with this reporter that with the popularization of information technology, more and more people have chosen to purchase automotive parts online. In the coming period of time, China will usher in an outbreak of online trading of auto parts. The lack of “double-understood talents” who both understand the Internet and understand automobiles has become the bottleneck for the development of auto parts websites.

Too few people understand the car and understand the Internet

"At this stage, most people who know about auto parts products do not really understand the Internet, but people who have knowledge of the Internet do not have enough knowledge of auto parts knowledge." Zhang Yonggong told reporters that the core of auto parts e-commerce success is to establish a sound Product database. The average consumer who first signs up for online auto parts purchases often does not know how to “start” because of lack of professional auto parts knowledge. In this case, relying on a large and complex auto parts database, consumers can easily and quickly find and purchase the necessary accessories by accurately searching for search tools, simplifying complex issues. "The establishment of a perfect professional database requires a corresponding human resources reserve. However, in this field, we still lack a group of talents who understand both network technology and auto parts expertise. I call it 'double-understood talent'."

Due to the lack of professional talents, at present, China has not yet emerged an e-commerce website for auto parts products that is truly influential in the consumer sector. For professionals like Zhang Yonggong, it is currently facing difficulties in product renewal. On the other hand, due to the fact that the manufacturer's spare parts catalog is not transparent enough, on the other hand, as the vehicle model and accessories product update rate is too fast, there is no website update rate that can be synchronized with the manufacturer's update rate. In addition, auto parts e-commerce involves issues such as security and reliability, as well as the integrity and after-sales service of online transactions. Therefore, prior to the introduction of relevant state regulations and regulations, improving the quality and professionalism of employees has become a topic that is placed in front of China's auto parts e-commerce.

Behind the shortage of compound talents, it reveals the current domestic education system and training system. Zhang Yonggong suggested that information technology is changing with each passing day. Our tertiary education and social training system should keep pace with the times and adjust in time according to social needs. From the perspective of development trends, the demand for compound talents will become more and more prosperous. Schools should set up more cross-cutting disciplines to cultivate a more talented and knowledgeable structure.

Auto Parts E-Commerce Should Explore New Road

In 1999, a company in Shandong had boldly developed an electronic exchange for auto parts, but this pioneer has unfortunately become a "martyr". In 2000, China National Automobile Sales Corporation also vigorously promoted AUTO001, which disappeared after a short period of time. At present, some domestic websites are doing B2B's auto parts trading platform, but overall it is still in a period of exploration. However, there are few auto parts trading platforms that directly target end-users in a B2C fashion.

In recent years, e-commerce platforms across the country have made great strides. The success mode of Taobao and Alibaba need not be said. Jingdong Mall, Vanke Eslite and other relatively professional and subdivided electronic commerce have also been successful recently. In terms of daily necessities, home appliances, clothing and IT products, the share of e-commerce has been rising strongly. However, why did the large-scale e-commerce platform in the auto parts field not emerge? Zhang Yonggong pointed out that auto parts products have particularities and complexities in their industries and are very different from ordinary consumer goods. Because the terminal consumers of auto parts at this stage are not car owners, most of the 4S shops or service stations have final say—the factors such as the education level of the end-users and consumption habits, which restrict the development of auto parts e-commerce to some extent.

Zhang Yonggong studied and worked in Canada for a period of time and returned to China in 2007. According to him, North American auto parts chain industry is very developed, and currently the top ten auto parts chain stores in the United States account for 50% of the market share. At the same time, auto parts e-commerce is still popular. There are as many as hundreds of companies related to auto parts and B2C e-commerce. There are nearly ten listed companies. The autozone, which is mainly DIY, is even worse in the financial crisis. The stock market myth. Compared with North America, China and the United States, online shopping environment has matured, coupled with no domestic large auto parts chain stores, consumers buy parts online is not convenient, so the current auto parts B2C e-commerce has a lot of room for development. In this context, auto parts e-commerce must usher in the spring of development, and we must innovate and explore a new path.