Analysis of Domestic SUV Market Sales in November 2017: Haval H2 Enters Top Ten

According to the data compiled by Gasgoo Automotive Research Institute, in November 2017, the passenger car market increased by 0.3 percentage points year-on-year, and SUV market sales increased by 7.6 percentage points year-on-year to 1,108,182 units. At the same time, sales in the passenger vehicle market accounted for the largest proportion. 43.4%, up 2.9 percentage points year-on-year.

Strong self-owned brands at the end of the year

According to the distribution department, the share of self-owned brands in the SUV sector continued to grow steadily from the previous month, with a market share of 62.8% in November, and 696,130 new cars were sold, up 12.9% from the same period of last year, while Haval, Chery, BYD, JAC and other mainstreams. The self-owned brand SUVs showed a year-on-year decline, among which the BYD brand saw a 40.9% year-on-year decline, and sold a total of 15,597 SUVs in November. On the other hand, brands with more new models launched in the subdivided areas such as Geely, Baojun, Roewe, and Huatai experienced higher growth. Sales volume of Japanese brand SUV market decreased year-on-year. In November, it sold 166,012 new cars, up 12.6% year-on-year. German-brand SUVs saw a drop in sales. November sales increased 27% year-on-year to 95,655 units, and Audi brand SUV fell 13.7% year-on-year. Expected sales of the new generation of Q5L; US-based brand SUV in November than in the ring, sold a total of 59,939 new cars, but down 26.4%.

Sales volume of Korean SUVs dropped by 47.6% year-on-year in November, and a total of 34,315 new cars were sold, of which Beijing Hyundai SUV dropped by 34.0% YoY. Dongfeng Yueda KIA SUV dropped by 70.8% year-on-year. All models declined, and to a certain extent, Koreans were promoted. It is the pace of the two car companies launching new SUV models.

The sales of the legal brand SUV fell back this month. The number of new cars sold was 29,822, a year-on-year increase of 43.8%, and Citroen Tianyi sold 6,759 new cars this month. The single model contributed significantly to the brand as a whole. Overall, the self-owned brand is still the biggest winner in the SUV field.

Low-cost SUV impulse effect is obvious

From the perspective of market segments, the market share of compact SUVs accounted for 55.5%, and its sales in November increased by 4.0% year-on-year to 614,960 units. Sales volume of small SUVs increased, with an increase of 10.8% in November and sales of 271,005 units. The mid-sized SUV fell, with its November sales reaching 183,194 units, down 1.0% year-on-year, unchanged from the previous quarter.

The large- and medium-sized SUVs maintained relatively high growth. In November, sales volume reached 39,023 units, up 354.11% year-on-year. Overall, the effect of impulse at the end of a small SUV is more pronounced.

SAIC GM is difficult to shake

The top ten SUV companies in November 2017 were Great Wall Motors, Geely Automobile, Changan Automobile, SAIC-GM-Wuling, SAIC-VW, Dongfeng Nissan, Dongfeng Honda, SAIC Passenger Vehicle, GAC Chuanqi and SAIC-GM. There was no change in the rankings of the six car companies before this month, Guangzhou Automobile's Chuanqi ranks declined, and Dongfeng Honda rose to seventh place. In the top ten car companies, only SAIC's GM sales continued to decline further, and it risked falling out of the top 10.

In the sales of Great Wall Motor SUVs in November, the base number of old cars was relatively large, but it was generally declining. The two models of WEY brand were both over 10,000, bringing new growth points to Great Wall Motors. Geely Automobile SUV sold three old models at the same time, three new models also brought good sales, making its overall SUV sales increased by 95.1% year-on-year.

Changan Automobile's sales of SUVs in November increased significantly, and the CS55 played an important role, while the CS15 and CX70 models showed signs of weakness. The product strength of the old models needs further improvement. SAIC GM Baojun 510 further growth, Baojun 560 decline has narrowed, but no hope to reverse. SAIC Volkswagen's sales of SUVs in November decreased by 68.4% year-on-year, the growth rate of the Tiguan Group saw a noticeable drop, and Wayang and Kodiak performed well.

Dongfeng Nissan’s gains declined this month. In November, the sales volume reached 46,256 units, a year-on-year increase of 21.8%, of which Qiake and Loulan declined. With the launch of new models, Guangzhou Qichuan Chuan Co., Ltd. has experienced a narrowing of declines, but it has still fallen in the compact SUV sector and dropped to ninth place. Dongfeng Honda ranked ahead of schedule in November with a total of 42359 SUVs sold, an increase of 18.7% year-on-year.

The ranking of SAIC Passenger Cars has not changed this month. The Roewe RX5 still maintains a monthly sales volume of 20,000. The new model RX3 needs further observation. SAIC-GM's SUVs are all on the decline, and the Cadillac XT5 is the only growth model that is hard to turn around.

Small-displacement model ring increase

From a vehicle point of view, the top ten SUVs sold in November were Haval H6, Baojun 510, Bo Yue, Tiguan, Changan CS75, Haval H2, Chuanqi GS4, Roewe RX5, Honda CR-V and Ankewei. In the first five seats, Geely Boyue ranked higher and Haval H2 entered the list.

The fall of Haval H6 increased this month, with sales of 54097 vehicles in November, down 23.0% year-on-year. Baojun 510 sales rose steadily this month, with a total of 49,866 new cars sold, waiting for the end of the year to erupt. Tiguan's gains narrowed in November, with a total of 28,849 new cars being sold, and relegated to fourth place. Geely Bo Yue’s sales in November remained above the 30,000 mark, and its growth rate narrowed. Changan CS75 ranked fifth this month, further increasing the year-on-year increase, selling a total of 26,456 new cars, an increase of 20.4%.

Among the top five models, the Chuanqi GS4 had a 27.6% year-on-year drop, selling 23,232 new cars, and the decline further expanded. The sales of small-sized SUV Haval H2 will enter the top ten of the SUV this month, and as the small-displacement purchase tax preferential policy is about to withdraw, there will be a new wave of growth at the end of the year.