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According to reports, a Sichuan peasant complained that the quality of Haier washing machines was not good, which really surprised Haiers. When they made it clear that the peasants were washing their potatoes and sweet potatoes with washing machines and the mud had blocked the drains, the peasants were dissatisfied and relieved. It is commendable that the Haier did not smile, but saw a new market demand from the washing machine traditionally used to wash clothes used by the farmer to wash potatoes. Soon, a new type of washing machine with a large drain pipe emerged. It can wash clothes, but also can wash potatoes, sweet potatoes, conch, sea shells and other mud items, pushed into the mainland and coastal rural markets is very popular.
Many facts show that the user's 'ignorance' is to some extent the company's 'unknown'. At the same time, there is often a huge potential market behind this. Generally speaking, the actual products of the company are designed based on the known consumer demand. Its function always has a great limitation. The user's behavior of 'ignorance' in the use of products is actually actually the original design. Breakthroughs and transcendence of ideas contain a valuable innovative thinking and reveal a new kind of demand information. This is a new area to be explored.
In fact, at first glance, the various commodities in the market may seem crowded, but as long as they can develop superior products, they will be able to get a share of the pie, or even grab a large market. There are many opportunities to develop new markets. The key lies in whether you can come up with new products that meet the potential needs of consumers. As long as the company is committed, it will continue to discover opportunities for new product development. The so-called all attention to the market.
I firmly believe that it is not difficult for us to develop new products and create new markets. The key is to see if our companies can do well and they will not do it. Entrepreneurs determined to innovate should promptly and accurately find inconveniences in the production and life of consumers, as well as the potential consumer desires generated, and satisfy their consumer needs. In this way, we will be able to take the initiative in the market competition to win new sales, expand sales, and create a business miracle in the high ground of Yongli market competition.
In Sun Tzu's Art of War, there is such a saying: Those who are good fighters should seek for the situation. Why is it that this is not the case in the war of war? Whether it can recognize the market situation, study the inherent shortcomings of traditional products, and capture fleeting demand information, it is no secret that it is time to tackle the issue, clever to open up, and is crucial to the development of the company.