A new generation of network marketing model - sound marketing

The new concept of online voice broadcast - sound marketing: instigate billions of SMEs network marketing market.

In March 1997, the first online advertisement appeared on chinabyte.com. Afterwards, China opened the curtain for corporate network marketing.

With the popularization and development of the Internet in the past decade, companies have continued to update their marketing methods through the Internet. More and more SMEs have taken note of the necessity of network marketing and have chosen their own methods to join this vast expedition. The tide of internet marketing.

With the participation of many companies, the pattern of China's online marketing has become diversified. Whether it is the traditional corporate website construction, search engine marketing, online advertising marketing, online membership marketing, or the B2B and C2C marketing that flourished in 2005, it has greatly increased the choice of SME marketing methods. Behind the choice of various means, various problems began to plague the marketing staff of SMEs.

Inefficient marketing, are you still investing heavily?

"A large amount of money was spent but it did not receive the expected results." Many SMEs face such a real problem. In order to occupy the power of propaganda in the emerging electronic media, SMEs still do not hesitate to make big money and invest in the Internet. In the lessons learned from the large amount of money purchased, the lesson that "the Internet is not a panacea" lies before SMEs.

The establishment of self-determined stations is one of the self-promoting means that SMEs have been more inclined to adopt in recent years. Statistics from CCID Consulting show that in the SME network market with a value of 10 billion, currently 2/3 of the SMEs have built their own websites and paid a lot of manpower and material resources to improve the columns and designs of the websites. However, the data returned from the website traffic monitoring analysis shows that 90% of corporate websites bring almost zero daily traffic. Its inefficiency has led many entrepreneurs to think of internet marketing uselessness.

After that, the introduction of keyword and auction rankings enabled SMEs to use the portal and search sites to promote themselves and bring in a large number of visitors. However, there was another phenomenon that managers didn't want to see: Visitors who crossed the threshold were like visitors from exotic areas, and they drifted away after strolling on corporate websites. Although companies provide these visitors with a variety of ways to further contact: telephone numbers, mailing addresses, QQ, MSN, E-mail, etc., they often fail to achieve success, and it is difficult to retain visitors, and they cannot bring the most realistic marketing to the company. Goal: Increase in sales.

Today, with the advent of web2.0, the use of third-party e-commerce platforms to develop e-marketing has gradually become a new round of popular themes. For those companies that already invest money in third-party e-commerce platforms, the more they feel is: The investment of one's own funds has made the third party's brilliant achievements - as a large amount of corporate information is injected into third-party platforms, third parties have begun to use popular sentiments. More corporate information and capital injection, and then from both the fame and fortune. Many small and medium-sized enterprises can only wait for the fortunes of the oceans, and they will be immersed in the submarine small businesses and gathered on the surface of the business platform where many companies gather.

Sound Marketing, Transforming the Old Concept of Internet Marketing

In 2005, the concept of web 2.0 was introduced into China, which caused a great change in the daily life field. For a time, Internet lifestyles with active, interactive and interactive thinking as the main thinking have been discovered and become the mainstream of the era. In the marketing industry, the concept of “interaction” has also received more and more attention from companies. So how can we achieve real interaction?

The concept of interaction first emphasizes the effective communication between buyers and sellers in terms of time and space. The emergence of the network has already realized the communication across the space in form and connected people in different places through the Internet. Although current instant messaging software can help buyers and sellers to achieve this kind of communication to a certain extent, the premise is that both parties must install similar tools and software, which brings certain inconvenience to users.

Interactive marketing, more emphasis on mutual satisfaction between buyers and sellers to achieve a win-win situation. In the concept of interactive marketing, the buyer can deliver their own needs to the seller in a timely manner. The seller can also timely adjust their own product strategies through these first-hand information from consumers, and develop products that can more meet the market demand and form an interactive exchange. Win-win.

Emphasizing the diversity of marketing methods is another feature of online interactive marketing. This diversity is first reflected in the diversity of communication methods. The variety of communication methods such as voice and video brought by the Internet has long been adapted by the majority of Internet users. Modern marketing should also transform these large elements of the Internet into marketing tools. At the same time, marketing research methods should also be diversified. Seize the information that visitors are most concerned about and implement targeted marketing.

One of the most transformative aspects of interactive marketing is to transform the original passive marketing into a corporate initiative. In response to the large loss of visitors, many companies have taken corresponding measures to save them. The creator of sound marketing - Broadcasting General proposes the concept of sound and dynamic marketing, namely: the corporate network spokesperson actively uses multiple languages, warmly welcomes and accompanies each visiting customer, extends customer retention time, and establishes profound The first impression improves the secondary visit rate, and delivers and obtains more effective information.