Gleey , https://www.geelygroups.com
In order to improve the automobile trade-in policy and increase the attractiveness of policies, the Ministry of Finance and the Ministry of Commerce jointly adjusted the standard of subsidies for vehicle replacements at the end of last year. From this year, the automobile trade-in policy will be to scrap old cars, "yellow cars" and redeem new cars in advance. The subsidy standard will be adjusted from the previous 3000-6000 yuan to 5000-18,000 yuan, and the following 1.6L models can also be repeatedly enjoyed. Purchase tax relief preferential policies. On December 16 last year, Guangzhou City also announced a local subsidy policy for car replacement , and increased the efforts to encourage the elimination of yellow-label vehicles. As long as the yellow label vehicle is scrapped or transferred out of Guangzhou City, no matter whether it purchases a new car, it can apply to the local finance for a subsidy of 1500-3600 yuan.
After national and local subsidy policies were successively introduced, auto manufacturers responded positively. Three local companies, Dongfeng Nissan, Guangzhou Automobile Toyota and Guangqi Honda, took the lead in launching a trade-in incentive program. Under the effective stimulation of the three parties, the car trade-in policy was seen by the industry as the first driving force of the auto market this year. However, when reporters visited the Guangzhou auto market this week, they found that the implementation process of the automobile replacement policy is still difficult, and the policy has no obvious stimulus to the Jiajiao market. However, at present, there is still no breakthrough in the Guangzhou car salvage subsidy application.
" Renew " into a marketing hot spot
Last year, the halve of the purchase tax for small-displacement purchases was introduced. Depots and distributors used the consumer market to pay attention to “purchasing taxes†to carry out various marketing activities and achieved unexpected market effects. Many models with a displacement of 1.6L or less have introduced the “free purchase tax†concessions, while mid-level and mid- to high-class vehicles with a displacement of more than 1.6L have also launched sales tax halving and other promotional items.
This year, the maximum subsidy for the old-fashioned car replacement policy has tripled. It was seen as another sharp sword that drove the auto market after the purchase tax halving policy, which caused greater concern in the consumer market. Dongfeng Nissan, Guangzhou Auto Toyota, Guangzhou Automobile Honda and Changan Suzuki and other depots have launched trade-in programs. At the same time, the reporter also learned that many of the preferential items launched by manufacturers are merely “stuffs†in which merchants attract customers to visit stores and callers. At the same time, these seemingly uniform projects implemented by depots are not “buy out†by the depots, but are distributed by each. Businesses “purse their own pockets.†Therefore, many dealers have not implemented incentives in accordance with the requirements of manufacturers, for example, dealers of the same brand have different incentives for trade-in programs, some gift packages, some cash subsidies, and in principle, The discounted content only for the old-for-new customers is also applicable to the replacement of used cars or the purchase of new cars in practice.
Dealers are generally not concerned enough
In an interview with the reporter, it was found that the majority of dealers’ concerns about the trade-in policy of cars were still not enough, and most of them did not know or understand the policy understanding and the subsidy application process. Chang An Mazda general manager of a 4S store explained, “Our customers did not put such demand, so we did not give more attention.†In fact, the shop last November related personnel have assisted customers to apply for scrapped old cars, and purchase The new car, but for the customer whether to apply for the trade-in subsidies to the government, the dealer neither has any reminders and guidelines, but also completely indifferent to the matter.
Coincidentally, none of the more than 20 dealers interviewed by the reporter provided customers with a “new-for-new†agent service, and some dealers believe that the trade-in is just a matter for the customers themselves, and that more dealers are trying to encourage customers to Yellow label car for second-hand replacement. In comparison, GAC Toyota dealers have a higher degree of attention to the trade-in policy. Changning Exhibition Store and Yuanfeng Phoenix Store not only opened a service area for trade-in services in the exhibition hall, but also offered loans, quality products, beauty products, etc. to the trade-in customers. Discount program. At the same time, there are detailed trade-in procedures obtained from the depot to provide more detailed guidance for customers.
Although the rate of policy subsidies for the old-fashioned trade this year has greatly increased, dealers believe that this policy has very limited incentives for the auto market. According to the general manager of Chery Xintai Store, the trade-in policy for old cars is more focused on the commercial vehicle market and the mini-vehicle market, and the impact on the family-owned sedan market is very small. At present, the scrapped vehicles and yellow-labeled vehicles in the Guangzhou market are mainly concentrated in the areas of commercial vehicles and low-end vehicles that are mainly operated. Heavy-duty trucks and mini-vehicles are popular models. And Li Tian-fu, assistant to General Manager of Guangzhou Anxi, believes that the old-for-new policy is difficult to implement in the field of cars. According to analysis, the residual value of used cars is currently high, and even the oldest Jetta, Santana, and Old Sail models can still be assessed in the used car market to more than 20,000 yuan, which is higher than the government applied for in the old replacement policy. Subsidy, but the process is much simpler.
Some owners voluntarily give up subsidies
Sun Mingxia, general manager of Guangzhou Baolijie’s old motor vehicle trading market, believes that after the old trade policy is introduced, the impact on the used car market will not be too obvious. For example, a five-million yellow-tyle car with a displacement of over 1.35L can be purchased for a value of 100,000 yuan. For example, a subsidy of 18,000 yuan can be applied to the country, and 2,100 yuan can be saved in the preferential taxation policy for purchases. In addition, purchases can also be made. The local government subsidy of up to 3,600 yuan for the vehicle of the local company allows the owner to apply for a maximum subsidy of 23,700 yuan in the trade-in process. Therefore, the residual value is still more than 20,000 yuan in the car, will still be circulating in the secondary market, will not consider scrapping in advance; and residual value of 20,000 yuan in the car, customers are more concerned about the energy and material cost-effective.
Lin Jian, general manager of Guangfeng Yuanfeng Phoenix Store, pointed out that the most fatal problem for most consumers in the trade-in policy is that the conditions are too strict and the operation is too complicated. In the national trade-in policy, only the vehicles are scrapped and new cars can be purchased to enjoy the policy subsidies; while the subsidy scope in Guangzhou is relaxed to the extent that if the yellow-label vehicles are scrapped or moved out of Guangzhou, subsidies can be enjoyed irrespective of whether or not new cars are purchased, but the subsidy The object is limited to the original owner. Taking a passenger car with a residual value of 20,000 yuan or less as an example, because it has changed hands many times, if you do not retired and buy a new car, you cannot apply for state and local subsidies.
At the same time, Xiong Shuangling, secretary-general of the Guangzhou Automobile Sales Association, said that the financial subsidies for the old-for-new trade in Guangzhou were only issued for the original owners. For example, owner A is the first owner of the yellow-marked car, owner A transfers the yellow-marked car to used car dealer B, and used car dealer B sells the yellow tag to owner C of the foreign market. The second-hand car dealer B and the owner C of the foreign market as the second and third owner of the Huang Biao car do not have the right to apply for financial subsidies. Only the first owner A of the Huang Biao car can apply to the government for a trade-in. Related subsidies. In other words, even if the non-first-traded Huang Biaoche is transferred out of Guangzhou City, it cannot apply for financial subsidies from the government. The owner of the Huangbiao car for the first transaction must obtain a vehicle transfer through a used-car dealership in Guangzhou. Only after the proof of the city can the government apply for financial subsidies. It is learnt that the maximum amount of subsidies that can be applied for for the transfer of yellow-label vehicles to Guangzhou is 3,600 yuan. However, from the submission of application materials to the issuance of subsidy funds, it requires a layer of audits and waits for a month or so. Therefore, many owners have given up to reduce trouble and have given up. The right to apply for a subsidy.