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Bei Ben Heavy Duty Truck, SAIC Iveco Hongyan, Valin Auto and JAC are the main members of this legion. Their mission is to allow their sales volume to reach the threshold of more than 50,000 vehicles within 1 to 2 years, with more market utterances. right.
Bei Ben Heavy Truck: Breaking Silence
Since 2004, people are used to commenting on the term “running†when Bei Ben Heavy Duty is used. This is a full six years of running. In 2010, Bei Ben Heavy Duty Truck sold 40,000 heavy trucks and secured the top spot among the third legion. As a heavy-duty truck manufacturer with a military background, the style of Beiben Heavy Duty Truck is always rigorous and low-key, but in 2011, they have to break this style.
Everything is for the sake of the market. In the 12th Five-Year Plan, Bei Ben Heavy Duty Truck has set a target of 160,000 vehicles, which is expected to quadruple its sales volume in 2010. In 2010, Beiben Heavy Duty Truck launched a new generation of V3 heavy trucks independently researched and developed and placed high hopes on them.
Although the heavy truck market's cognition of products is more dependent on word of mouth, the wine fragrance is also afraid of a deep alley. At the beginning of 2011, a series of marketing campaigns of Beiben Heavy Duty Truck Co., Ltd. have been rolled out. Local dealers have launched a series of product exhibitions with the support of the company. They are rushing and busy for the sales target of 50,000 units for 60,000 units in 2011.
SAIC Iveco Red Rock: Phoenix Nirvana
Rebuilding mutual trust among the three shareholders of the joint venture company, boosting employees' confidence, stabilizing the marketing system, and expanding the product line of the joint venture company are four major problems faced by SAIC Iveco Hongyan’s new management team at the beginning of 2009. At that time, SAIC Iveco Hongyan sold less than 20,000 vehicles, and its market share was being eroded by the rapid growth of its competitors. The company's development was in a downturn.
In 2010, the relocation of the new factory, bonus incentives, Jieshi C100 Nanchang listed, with the company's own funds for dealers to provide interest-free credit, a series of effective measures let a joint venture with hope back to people's horizons.
33,258 vehicles, the new management team delivered a satisfactory report card for the board of directors, and also stimulated greater support from shareholders. In the next few years, SAIC Motor has planned production bases for engines, axles, transmissions, and other core components for SAIC Iveco Hongyan’s heavy-duty commercial vehicles. Foreign Iveco has also given more support to the development of joint ventures. confidence.
In 2011, SAIC Iveco Hongyan will also step up the launch of new products, plan to develop a heavy truck product named classic, and will also establish more active communication mechanisms with dealers to achieve sales targets of 45,000 vehicles.
Valin Motor: Take the Opportunity
Valerie Chairman Liu Hanru has always wanted to build a strong dealer team. In the past three years, in order to achieve this goal, he launched a “big service†and “big finance†strategy at Valin Automotive to help dealers grow rapidly.
In 2010, Valin Motors sold 31,000 vehicles, and the number of dealers on the scale was gradually increasing. At the same time, Valin Motors completed the layout of the three platform products of Valin Star, Valin Heavy Truck and Star Kema and realized Axle resources are self-sufficient, and it plans to invest RMB 5 billion during the 12th Five-Year Plan to implement an annual production capacity of 100,000 heavy trucks and auto parts projects, and an annual production capacity of 50,000 heavy-duty special-purpose vehicles.
Liu Hanru believes that with the establishment of the 40-year celebration of the Xingma Group where Valin Motor Co., Ltd. is located, and the breakthrough in its revenue of 10 billion yuan, the time has come for Valin Motors.
In 2011, Valin Motors will be expected to merge into Xingma Auto, becoming another major business of A-share listed companies. Valin Motors has determined its sales target to be “guaranteeing four fights for fiveâ€, and in 2015 it will strive to achieve the goal of 100,000 heavy trucks.
Jianghuai Automobile: Holding Foreign Investment
The rapid development of Jianghuai Automobile in the medium-to-heavy truck field has attracted the attention of its rivals, and its advantageous models have also become products that many competitors have followed. However, the products of Jianghuai Automobile still stay in the traditional quasi-heavy card products. The real heavy truck products still lack the strong product support.
All this will change with the signing of a cooperation agreement between Jianghuai Automobile and Navistar and NC2. The introduction of internationally competitive heavy truck products and advanced engine technology is the basic content of this cooperation.
In early 2011, Zuo Yanan, chairman of Jianghuai Automobile, flew to the United States as a representative of the company following the leadership of the central government, and the successful joint venture with Navistar and NC2 was obviously one of the important contents of his trip. In 2011, JAC's heavy-duty trucks for commercial vehicles also hoped that the company could go to the next level and strive to sell 40,000 vehicles.